Email Marketing - Part 5 - Analytics & Tracking

Legal Marketing 101

English - October 12, 2023 10:00 - 7 minutes - 5.08 MB - ★★★★★ - 3 ratings
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Email Marketing - Part 5 - Analytics & Tracking

Join our host, Toby Rosen, in the fifth episode of our email marketing series. We're talking about the pivotal role of open rate, click-through rate, conversion rate, and unsubscribe rate in crafting your marketing strategy. We'll walk you through the fascinating journey of an email, from the moment it lands in your client's inbox to the final act of conversion, and how you can tweak your tactics based on the data you gather.

Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more!

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