Legal Marketing 101
106 episodes - English - Latest episode: 5 days ago - ★★★★★ - 3 ratingsGet the latest on legal marketing! Join our host, Toby Rosen, to find out what's hot in legal tech and digital advertising for law firms. We cover everything from automation to viral marketing, and dive in on some of the latest legal marketing stories. For more information or to subscribe, please click here.
The website: rosenadvertising.com
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Episodes
All About AI - Part 4 - Future-proofing Your Practice
September 07, 2023 10:00 - 12 minutes - 8.36 MBAll About AI - Part 4 - Future-proofing Your Practice Join our host, Toby Rosen, in the last episode of our current set of episodes on AI in the legal space. We're talking about future-proofing your practice by creating an innovative culture, and plotting your course towards AI integration. Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more! Get the latest on legal marketing ...
Can AI Make Me a Marketing Plan?
September 04, 2023 10:00 - 18 minutes - 12.5 MBCan AI make me a marketing plan? Join our host, Toby Rosen, as we go through a marketing plan created by ChatGPT, and touch on each element of the plan. Can AI really make a good marketing plan? Find out in this week's episode. For more, visit https://rosenadvertising.com Send us a Text Message. Support the Show.
All About AI - Part 3 - Legal Operations Efficiency
August 31, 2023 10:00 - 11 minutes - 7.78 MBAll About AI - Part 3 - Legal Operations Efficiency Join our host, Toby Rosen, as we continue our series on AI in the legal space. We're diving into optimizing legal operations. From supercharging document review to invoicing and time tracking, AI is poised to help law firms streamline processes and scale their practices. Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more! Ge...
How Do I Dominate Local SEO?
August 28, 2023 10:00 - 11 minutes - 7.88 MBHow Do I Dominate Local SEO? Join our host, Toby Rosen, to talk about how to dominate local SEO. We'll talk about the key elements of a successful local SEO strategy, and what you can do to start crushing your competition on Google. For more, visit https://rosenadvertising.com Send us a Text Message. Support the Show.
All About AI - Part 2 - Marketing & Data Driven Decision Making
August 24, 2023 10:00 - 17 minutes - 12.2 MBAll About AI - Part 2 - Marketing & Data Driven Decision Making Join our host, Toby Rosen, as we continue our series on AI in the legal space. We're diving into data-driven decision making, AI for marketing, and how AI is empowering law firms to improve client experience. Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more! Get the latest on legal marketing every Monday! For...
Are My Google Ads Really Working?
August 21, 2023 10:00 - 9 minutes - 6.49 MBAre my Google Ads really working? Join our host, Toby Rosen, to talk about how to tell if your Google Ads campaigns are really working. We'll discuss a couple tracking techniques, and my favorite system for tracking your marketing. From this episode: WhatConverts For more, visit https://rosenadvertising.com Send us a Text Message. Support the Show.
All About AI - Part 1 - Intro to Artificial Intelligence
August 17, 2023 10:00 - 12 minutes - 8.61 MBAll About AI - Part 1 - Intro to Artificial Intelligence Join our host, Toby Rosen, as we begin our series on AI in the legal space. We're starting with a quick introduction to what AI is, and some of the major ways it's going to impact our world. Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more! Get the latest on legal marketing every Monday! For more, visit https://ros...
The Best Marketing Scams I've Ever Seen
August 14, 2023 10:00 - 9 minutes - 6.56 MBThe best marketing scams I've ever seen Join our host, Toby Rosen, to talk about 2 products that have unbelievable marketing, and how we can leverage the tactics big brands use to build more successful marketing machines for law firms. For more, visit https://rosenadvertising.com Send us a Text Message. Support the Show.
The Best Scams I've Ever Seen
August 14, 2023 10:00 - 9 minutes - 6.56 MBThe best scams I've ever seen Join our host, Toby Rosen, to talk about 2 products that have unbelievable marketing, and how we can leverage the tactics big brands use to build more successful marketing machines for law firms. For more, visit https://rosenadvertising.com Support the show
Landing Page Basics - Part 4 - What does success look like?
August 07, 2023 10:00 - 11 minutes - 8.05 MBLanding Page Basics - Part 4 - What does success look like? Join our host, Toby Rosen, as we conclude our Landing Page Basics series, diving deep into landing pages and the data we need to be looking at for success. We'll wrap up the entire series, and provide a few final tips on how to build a successful landing page for legal marketing. For more, visit rosenadvertising.com Send us a Text Message. Support the Show.
Landing Page Basics - Part 3 - CTAs & Leads
July 31, 2023 10:00 - 11 minutes - 7.93 MBLanding Page Basics - Part 3 - CTAs & Leads Join our host, Toby Rosen, as we continue our Landing Page Basics series, diving deep into landing pages and the best practices for using calls-to-action (CTAs) and how we actually collect leads. For more, visit rosenadvertising.com Send us a Text Message. Support the Show.
Landing Page Basics - Part 2 - Technology & Testing
July 24, 2023 10:00 - 13 minutes - 9.6 MBLanding Page Basics - Part 2 - Technology & Testing Join our host, Toby Rosen, as we continue our Landing Page Basics series, diving deep into landing pages and the best tech and testing practices that you can implement to increase conversions in your marketing program. From the episode: Leadpages (free trial) Instapage (free trial) For more, visit rosenadvertising.com Send us a Text Message. Support the Show.
Landing Page Basics - Part 1 - Basic Concepts of Advertising
July 17, 2023 10:00 - 15 minutes - 11 MBLanding Page Basics - Part 1 - Basic concepts of advertising Join our host, Toby Rosen, as we start our Landing Page Basics series, diving deep into landing pages and the best practices to employ when implementing new landing pages. For more, visit rosenadvertising.com Send us a Text Message. Support the Show.
Do THIS to Reduce Your Google Ads Spend 20%
July 10, 2023 10:00 - 7 minutes - 4.89 MBDo THIS to Reduce Your Google Ads Spend 20% Join our host, Toby Rosen, to discover some of the key tactics we use to reduce ad spend for clients, and the things you should be looking out for in your PPC account. For more, visit https://rosenadvertising.com Send us a Text Message. Support the Show.
What is A/B Testing? Why is it important?
July 03, 2023 10:00 - 9 minutes - 6.52 MBWhat is A/B Testing? Join our host, Toby Rosen, to discuss how A/B testing works, and why it's critical to your firm's marketing. For more, visit https://rosenadvertising.com Send us a Text Message. Support the Show.
How Much Money Should I Spend on Marketing?
June 26, 2023 10:00 - 7 minutes - 4.98 MBHow Much Should I Spend on Marketing? Join our host, Toby Rosen, to discuss general marketing budget guidelines, and the most important factors for you to consider when setting marketing budgets. Check out rosenadvertising.com for more. Episode sponsor: DevKenya Send us a Text Message. Support the Show.
How Much Should I Spend on Marketing?
June 26, 2023 10:00 - 7 minutes - 4.98 MBHow Much Should I Spend on Marketing? Join our host, Toby Rosen, to discuss general marketing budget guidelines, and the most important factors for you to consider when setting marketing budgets. Check out rosenadvertising.com for more. Episode sponsor: DevKenya
Is Social Media Hurting Your Law Firm?
June 19, 2023 10:00 - 4 minutes - 3.36 MBIs Social Media Hurting Your Law Firm? Join our host, Toby Rosen, to discuss whether or not social media is actually a good thing for your law firm. For more, visit https://rosenadvertising.com Send us a Text Message. Support the Show.
My Google Ads Aren't Working
June 12, 2023 10:00 - 15 minutes - 10.8 MBMy Google Ads Aren't Working Join our host, Toby Rosen, and find out how to fix some of the most common issues that limit the success of Google Ads campaigns. For more, visit https://rosenadvertising.com Send us a Text Message. Support the Show.
This Marketing Strategy Always Works
June 07, 2023 10:00 - 8 minutes - 6.12 MBThis Marketing Strategy Has Always Worked For Me Join our host, Toby Rosen, to discuss remarketing, and how new privacy laws may impact your firm's marketing efforts. From the episode: https://www.adweek.com/programmatic/texas-residents-targeted-ads-thanks-to-new-privacy-bill/ For more, visit rosenadvertising.com For the calculator, visit calculator.rosenadvertising.com Send us a Text Message. Support the Show.
Top 5 Mistakes You're Making On Your Website
June 05, 2023 10:00 - 9 minutes - 6.22 MBTop 5 Mistakes You're Making On Your Website Join our host, Toby Rosen, and find out the top 5 mistakes lawyers make on their websites, how to identify them, and how to fix them. For more, visit https://rosenadvertising.com Send us a Text Message. Support the Show.
This Strategy is a Big Winner for Law Firms
May 29, 2023 10:00 - 7 minutes - 4.91 MBThis Strategy is a Big Winner for Law Firms Join our host, Toby Rosen, to discuss a recent article regarding divorce and cryptocurrency, and how building a niche law practice can help target your marketing and build up your reputation. From the show: https://www.cnbc.com/2023/05/20/bitcoin-in-divorce-how-spouses-hide-assets-crypto-hunters-find-them.html brinkleymorgan.com/attorney/yueh-mei-kim-nutter radnalaw.com/ The Calculator: calculator.rosenadvertising.com For more, visit rosen...
3 Things That WILL Make You LOSE Clients
May 22, 2023 10:00 - 9 minutes - 6.87 MB3 Things That WILL Make You LOSE Clients Join our host, Toby Rosen, as we go through 3 of the biggest mistakes law firms make in their marketing, and how you can fix them. For more, visit https://rosenadvertising.com Send us a Text Message. Support the Show.
You Need to be Doing THIS for Local SEO
May 15, 2023 10:00 - 10 minutes - 6.97 MBYou Need to be Doing THIS for Local SEO Join our host, Toby Rosen, to learn the critical elements of local SEO for law firms, and the thing you NEED to be doing to improve your rankings. For more, visit https://rosenadvertising.com Send us a Text Message. Support the Show.
I'm Not Getting Enough Engagement from Facebook Ads
May 08, 2023 10:00 - 6 minutes - 4.17 MBI'm Not Getting Enough Engagement from Facebook Ads Join our host, Toby Rosen, to learn some tips and tricks for improving your Facebook Ads performance. For more, visit https://rosenadvertising.com Send us a Text Message. Support the Show.
BONUS - Child Support Calculator WordPress Plugin Update
May 05, 2023 10:00 - 4 minutes - 3.26 MBBONUS EPISODE Today's episode is a quick update on our recently release Child Support Calculator WordPress Plugin For more, visit https://calculator.rosenadvertising.com Send us a Text Message. Support the Show.
The Secret Power of User Generated Content
May 01, 2023 10:00 - 5 minutes - 4.13 MBWhat is the secret power of user generated content, or UGC? Join our host, Toby Rosen, to discuss how you can utilize user generated content to expand your firm's audience and build trust with potential clients. For more, visit https://rosenadvertising.com Send us a Text Message. Support the Show.
The #1 Mistake Lawyers Make in Marketing
April 24, 2023 10:00 - 5 minutes - 4.09 MBWhat is the #1 mistake lawyers make in their marketing? Join our host, Toby Rosen, to discuss the biggest mistake lawyers make in their marketing, and how we can solve that mistake with client story and storytelling. Reference: https://roseninstitute.com/ For more, visit https://rosenadvertising.com Send us a Text Message. Support the Show.
What is a Niche Law Practice?
April 17, 2023 11:00 - 9 minutes - 6.49 MBWhat is a niche law practice, and how can it make me more money? In this week's episode, Host Toby Rosen discusses the benefits of niche law practices, and how they can save you more time and make you more money. Check out rosenadvertising.com for more. Send us a Text Message. Support the Show.
The Power of Retargeting
April 10, 2023 11:00 - 7 minutes - 5.16 MBWhat is the power of retargeting or remarketing? Why should I use it? In this week's episode, Host Toby Rosen discusses the benefits of using retargeting ads in your digital advertising, and some of the best practices for retargeting ads. Check out rosenadvertising.com for more. Send us a Text Message. Support the Show.
Why Should I Waste Time on Referrals?
April 03, 2023 11:00 - 14 minutes - 9.73 MBWhy should I waste time on referrals, when we could do something immediate like Google Ads? In this week's episode, Host Toby Rosen discusses the benefits of a referral program for your law firm, and some of the best practices for getting a program up and running. Mentioned in the episode: https://roseninstitute.com/tools Check out rosenadvertising.com for more. Send us a Text Message. Support the Show.
Should I Invest in SEO?
March 27, 2023 10:00 - 6 minutes - 4.44 MBShould I Invest in SEO? Host Toby Rosen discusses some of the reasons why law firms should still invest in SEO in 2023. For more legal marketing tips and tricks, visit rosenadvertising.com Send us a Text Message. Support the Show.
Google Ads Takes Too Much Time!
March 20, 2023 10:00 - 7 minutes - 5.42 MBGoogle Ads Takes Too Much Time! Host Toby Rosen discusses a sticking point amongst some lawyers, and how to save time when managing your Google Ads account. For more legal marketing tips and tricks, visit rosenadvertising.com Send us a Text Message. Support the Show.
Why Should I Collect Client Reviews?
March 17, 2023 10:00 - 6 minutes - 4.16 MBWhy Should I Collect Client Reviews? Host Toby Rosen discusses why you absolutely need to be collecting and utilizing client testimonials. For more legal marketing tips and tricks, visit rosenadvertising.com Send us a Text Message. Support the Show.
Where Should I Spend Money on Marketing?
March 06, 2023 11:00 - 5 minutes - 3.55 MBWhere Should I Spend Money on Marketing? Host Toby Rosen discusses how to evaluate marketing efforts, and where to put your dollars in 2023. For more, visit rosenadvertising.com Send us a Text Message. Support the Show.
You Need Automated Contact Response Emails
February 27, 2023 12:00 - 5 minutes - 3.77 MBYou need automated contact response emails Host Toby Rosen discusses the critical elements of automated contact response emails, and how your firm can use them to improve sales and retention. For more, visit rosenadvertising.com Send us a Text Message. Support the Show.
Do I really need a Google Ads manager?
February 20, 2023 12:00 - 4 minutes - 2.92 MBDo I really need a Google Ads manager? Host Toby Rosen discusses new automations and tools that are allowing more and more firms to bring advertising management in-house and reduce costs. For more, visit rosenadvertising.com Send us a Text Message. Support the Show.
Where did your clients come from?
February 13, 2023 12:00 - 3 minutes - 2.7 MBWhere did your clients actually come from? Host Toby Rosen discusses WhatConverts and the awesome ways your firm can implement their tracking to identify where your clients are coming from. For more, visit rosenadvertising.com Send us a Text Message. Support the Show.
How do I set up a short link?
February 06, 2023 12:00 - 6 minutes - 4.45 MBHow do I set up a custom short link for my law firm? Host Toby Rosen answers the question in this week's episode on marketing in the legal universe, and discusses some applications of custom and branded short links, and how to set them up. For more, visit rosenadvertising.com Send us a Text Message. Support the Show.
We Don't Do That Here - Why Should I Advertise For It?
January 30, 2023 12:00 - 3 minutes - 2.59 MBWe don't do that here -- why should I advertise for it? Host Toby Rosen answers the question in this week's episode on marketing in the legal universe. For more, visit rosenadvertising.com Send us a Text Message. Support the Show.
What can I automate in my law practice?
January 23, 2023 12:00 - 6 minutes - 4.31 MBWhat can I automate in my law practice? Host Toby Rosen answers the question in this week's episode, and talks about recent developments in AI. For more, visit rosenadvertising.com Send us a Text Message. Support the Show.
How do I get more Google Reviews?
January 16, 2023 12:00 - 3 minutes - 2.7 MBHow do I get more Google reviews? Host Toby Rosen answers the question in this week's episode. For more, visit rosenadvertising.com Send us a Text Message. Support the Show.
How Do I Show Up On Google Maps?
January 09, 2023 12:00 - 3 minutes - 2.22 MBHow Do I Show Up On Google Maps? Host Toby Rosen answers the question in this week's episode, and explains some of the key things you need to know about Google My Business. For more, visit rosenadvertising.com Send us a Text Message. Support the Show.
Google Ads is So Expensive!
January 02, 2023 12:00 - 3 minutes - 2.39 MBGoogle Ads is So Expensive! Host Toby Rosen answers the question in this week's episode. For more, visit rosenadvertising.com Send us a Text Message. Support the Show.
How Do I Rank Higher Than My Competitors on Google?
December 30, 2022 17:00 - 5 minutes - 4.08 MBHow Do I Rank Higher Than My Competitors on Google? Host Toby Rosen answers the question so many lawyers and law firms ask. Find out more on rosenadvertising.com Send us a Text Message. Support the Show.
The Wordpress Plugin Your Family Law Firm Needs
June 18, 2021 14:00 - 4 minutes - 2.91 MBUpdate: The calculator is no longer available for public sale. Please contact us for custom installations via [email protected] This week we are excited to share about a plugin for WordPress we have been developing, and will be releasing in the next couple weeks! Learn all about Rosen Advertising's new child support calculator plugin, and how this new feature not only saves your firm money, but can also increase traffic on your website. Visit us at rosenadvertising.com For mo...
Automating Divorce Without Code
June 11, 2021 13:00 - 10 minutes - 7.01 MBToday we're talking about how to automate divorce without using code. I've been working on a cool project where we're automating divorce without using any code, and I wanted to share some of the idea with you. In a few weeks, we'll be launching nocodelawyer.com and bringing you a series of masterclasses on all things NoCode. I hope this episode will spark some ideas for you and get you excited about building fast, NoCode, custom software to solve unique problems. Zapier - https://zapier.com...
What You Need To Know About Landing Pages
June 04, 2021 14:00 - 15 minutes - 10.4 MBThis week we are answering and expanding on our top 3 questions about landing pages. In this episode, we'll breakdown the fundamentals of a landing page, how to best use them, touch on some pros and cons during their build and more. Leadpages: https://rosenadvertising.com/go/leadpages/ For any specific questions please send us an email at [email protected] Send us a Text Message. Support the Show.
3 Easy Ways to Automate Your Life
May 28, 2021 14:00 - 10 minutes - 7.57 MBThis week we will go over automating basic processes in your life with easy tools, that not only save you time, but also keep you organized. In this episode we detail Textexpander, Calendly, Zapier, and also revisit 1password and explain how they each can be useful resources to your firm. For any specific questions please send us an email at [email protected] Links: Textexpander - https://textexpander.com/help/mobile/advanced.html 1Password - combine with textexpander so yo...
Evaluating Advertising Costs Between Platforms
May 21, 2021 13:00 - 6 minutes - 4.61 MBOn this week's episode we go through methods to evaluate advertising costs and weigh out the pros and cons between advertising platforms. We will cover: CPM (cost per mille) and CPC or cost per thousand impressions and cost per click method, and ultimately how to calculate the best return for your investment. For any specific questions please send us an email at [email protected] Send us a Text Message. Support the Show.