Legal Marketing 101
92 episodes - English - Latest episode: 7 days ago - ★★★★★ - 3 ratingsGet the latest on legal marketing! Join our host, Toby Rosen, to find out what's hot in legal tech and digital advertising for law firms. We cover everything from automation to viral marketing, and dive in on some of the latest legal marketing stories. For more information or to subscribe, please click here.
The website: rosenadvertising.com
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Episodes
What is A/B Testing? Why is it important?
July 03, 2023 10:00 - 9 minutes - 6.52 MBWhat is A/B Testing? Join our host, Toby Rosen, to discuss how A/B testing works, and why it's critical to your firm's marketing. For more, visit https://rosenadvertising.com Support the show
How Much Should I Spend on Marketing?
June 26, 2023 10:00 - 7 minutes - 4.98 MBHow Much Should I Spend on Marketing? Join our host, Toby Rosen, to discuss general marketing budget guidelines, and the most important factors for you to consider when setting marketing budgets. Check out rosenadvertising.com for more. Episode sponsor: DevKenya
How Much Money Should I Spend on Marketing?
June 26, 2023 10:00 - 7 minutes - 4.98 MBHow Much Should I Spend on Marketing? Join our host, Toby Rosen, to discuss general marketing budget guidelines, and the most important factors for you to consider when setting marketing budgets. Check out rosenadvertising.com for more. Episode sponsor: DevKenya Support the show
Is Social Media Hurting Your Law Firm?
June 19, 2023 10:00 - 4 minutes - 3.36 MBIs Social Media Hurting Your Law Firm? Join our host, Toby Rosen, to discuss whether or not social media is actually a good thing for your law firm. For more, visit https://rosenadvertising.com Support the show
My Google Ads Aren't Working
June 12, 2023 10:00 - 15 minutes - 10.8 MBMy Google Ads Aren't Working Join our host, Toby Rosen, and find out how to fix some of the most common issues that limit the success of Google Ads campaigns. For more, visit https://rosenadvertising.com Support the show
This Marketing Strategy Always Works
June 07, 2023 10:00 - 8 minutes - 6.12 MBThis Marketing Strategy Has Always Worked For Me Join our host, Toby Rosen, to discuss remarketing, and how new privacy laws may impact your firm's marketing efforts. From the episode: https://www.adweek.com/programmatic/texas-residents-targeted-ads-thanks-to-new-privacy-bill/ For more, visit rosenadvertising.com For the calculator, visit calculator.rosenadvertising.com Support the show
Top 5 Mistakes You're Making On Your Website
June 05, 2023 10:00 - 9 minutes - 6.22 MBTop 5 Mistakes You're Making On Your Website Join our host, Toby Rosen, and find out the top 5 mistakes lawyers make on their websites, how to identify them, and how to fix them. For more, visit https://rosenadvertising.com Support the show
This Strategy is a Big Winner for Law Firms
May 29, 2023 10:00 - 7 minutes - 4.91 MBThis Strategy is a Big Winner for Law Firms Join our host, Toby Rosen, to discuss a recent article regarding divorce and cryptocurrency, and how building a niche law practice can help target your marketing and build up your reputation. From the show: https://www.cnbc.com/2023/05/20/bitcoin-in-divorce-how-spouses-hide-assets-crypto-hunters-find-them.html brinkleymorgan.com/attorney/yueh-mei-kim-nutter radnalaw.com/ The Calculator: calculator.rosenadvertising.com For more, visit rosen...
3 Things That WILL Make You LOSE Clients
May 22, 2023 10:00 - 9 minutes - 6.87 MB3 Things That WILL Make You LOSE Clients Join our host, Toby Rosen, as we go through 3 of the biggest mistakes law firms make in their marketing, and how you can fix them. For more, visit https://rosenadvertising.com Support the show
You Need to be Doing THIS for Local SEO
May 15, 2023 10:00 - 10 minutes - 6.97 MBYou Need to be Doing THIS for Local SEO Join our host, Toby Rosen, to learn the critical elements of local SEO for law firms, and the thing you NEED to be doing to improve your rankings. For more, visit https://rosenadvertising.com Support the show
I'm Not Getting Enough Engagement from Facebook Ads
May 08, 2023 10:00 - 6 minutes - 4.17 MBI'm Not Getting Enough Engagement from Facebook Ads Join our host, Toby Rosen, to learn some tips and tricks for improving your Facebook Ads performance. For more, visit https://rosenadvertising.com Support the show
BONUS - Child Support Calculator WordPress Plugin Update
May 05, 2023 10:00 - 4 minutes - 3.26 MBBONUS EPISODE Today's episode is a quick update on our recently release Child Support Calculator WordPress Plugin For more, visit https://calculator.rosenadvertising.com Support the show
The Secret Power of User Generated Content
May 01, 2023 10:00 - 5 minutes - 4.13 MBWhat is the secret power of user generated content, or UGC? Join our host, Toby Rosen, to discuss how you can utilize user generated content to expand your firm's audience and build trust with potential clients. For more, visit https://rosenadvertising.com Support the show
The #1 Mistake Lawyers Make in Marketing
April 24, 2023 10:00 - 5 minutes - 4.09 MBWhat is the #1 mistake lawyers make in their marketing? Join our host, Toby Rosen, to discuss the biggest mistake lawyers make in their marketing, and how we can solve that mistake with client story and storytelling. Reference: https://roseninstitute.com/ For more, visit https://rosenadvertising.com Support the show
What is a Niche Law Practice?
April 17, 2023 11:00 - 9 minutes - 6.49 MBWhat is a niche law practice, and how can it make me more money? In this week's episode, Host Toby Rosen discusses the benefits of niche law practices, and how they can save you more time and make you more money. Check out rosenadvertising.com for more. Support the show
The Power of Retargeting
April 10, 2023 11:00 - 7 minutes - 5.16 MBWhat is the power of retargeting or remarketing? Why should I use it? In this week's episode, Host Toby Rosen discusses the benefits of using retargeting ads in your digital advertising, and some of the best practices for retargeting ads. Check out rosenadvertising.com for more. Support the show
Why Should I Waste Time on Referrals?
April 03, 2023 11:00 - 14 minutes - 9.73 MBWhy should I waste time on referrals, when we could do something immediate like Google Ads? In this week's episode, Host Toby Rosen discusses the benefits of a referral program for your law firm, and some of the best practices for getting a program up and running. Mentioned in the episode: https://roseninstitute.com/tools Check out rosenadvertising.com for more. Support the show
Should I Invest in SEO?
March 27, 2023 10:00 - 6 minutes - 4.44 MBShould I Invest in SEO? Host Toby Rosen discusses some of the reasons why law firms should still invest in SEO in 2023. For more legal marketing tips and tricks, visit rosenadvertising.com Support the show
Google Ads Takes Too Much Time!
March 20, 2023 10:00 - 7 minutes - 5.42 MBGoogle Ads Takes Too Much Time! Host Toby Rosen discusses a sticking point amongst some lawyers, and how to save time when managing your Google Ads account. For more legal marketing tips and tricks, visit rosenadvertising.com Support the show
Why Should I Collect Client Reviews?
March 17, 2023 10:00 - 6 minutes - 4.16 MBWhy Should I Collect Client Reviews? Host Toby Rosen discusses why you absolutely need to be collecting and utilizing client testimonials. For more legal marketing tips and tricks, visit rosenadvertising.com Support the show
Where Should I Spend Money on Marketing?
March 06, 2023 11:00 - 5 minutes - 3.55 MBWhere Should I Spend Money on Marketing? Host Toby Rosen discusses how to evaluate marketing efforts, and where to put your dollars in 2023. For more, visit rosenadvertising.com Support the show
You Need Automated Contact Response Emails
February 27, 2023 12:00 - 5 minutes - 3.77 MBYou need automated contact response emails Host Toby Rosen discusses the critical elements of automated contact response emails, and how your firm can use them to improve sales and retention. For more, visit rosenadvertising.com Support the show
Do I really need a Google Ads manager?
February 20, 2023 12:00 - 4 minutes - 2.92 MBDo I really need a Google Ads manager? Host Toby Rosen discusses new automations and tools that are allowing more and more firms to bring advertising management in-house and reduce costs. For more, visit rosenadvertising.com Support the show
Where did your clients come from?
February 13, 2023 12:00 - 3 minutes - 2.7 MBWhere did your clients actually come from? Host Toby Rosen discusses WhatConverts and the awesome ways your firm can implement their tracking to identify where your clients are coming from. For more, visit rosenadvertising.com Support the show
How do I set up a short link?
February 06, 2023 12:00 - 6 minutes - 4.45 MBHow do I set up a custom short link for my law firm? Host Toby Rosen answers the question in this week's episode on marketing in the legal universe, and discusses some applications of custom and branded short links, and how to set them up. For more, visit rosenadvertising.com Support the show
We Don't Do That Here - Why Should I Advertise For It?
January 30, 2023 12:00 - 3 minutes - 2.59 MBWe don't do that here -- why should I advertise for it? Host Toby Rosen answers the question in this week's episode on marketing in the legal universe. For more, visit rosenadvertising.com Support the show
What can I automate in my law practice?
January 23, 2023 12:00 - 6 minutes - 4.31 MBWhat can I automate in my law practice? Host Toby Rosen answers the question in this week's episode, and talks about recent developments in AI. For more, visit rosenadvertising.com Support the show
How do I get more Google Reviews?
January 16, 2023 12:00 - 3 minutes - 2.7 MBHow do I get more Google reviews? Host Toby Rosen answers the question in this week's episode. For more, visit rosenadvertising.com Support the show
How Do I Show Up On Google Maps?
January 09, 2023 12:00 - 3 minutes - 2.22 MBHow Do I Show Up On Google Maps? Host Toby Rosen answers the question in this week's episode, and explains some of the key things you need to know about Google My Business. For more, visit rosenadvertising.com Support the show
Google Ads is So Expensive!
January 02, 2023 12:00 - 3 minutes - 2.39 MBGoogle Ads is So Expensive! Host Toby Rosen answers the question in this week's episode. For more, visit rosenadvertising.com Support the show
How Do I Rank Higher Than My Competitors on Google?
December 30, 2022 17:00 - 5 minutes - 4.08 MBHow Do I Rank Higher Than My Competitors on Google? Host Toby Rosen answers the question so many lawyers and law firms ask. Find out more on rosenadvertising.com Support the show
The Wordpress Plugin Your Family Law Firm Needs
June 18, 2021 14:00 - 4 minutes - 2.91 MBUpdate: The calculator is no longer available for public sale. Please contact us for custom installations via [email protected] This week we are excited to share about a plugin for WordPress we have been developing, and will be releasing in the next couple weeks! Learn all about Rosen Advertising's new child support calculator plugin, and how this new feature not only saves your firm money, but can also increase traffic on your website. Visit us at rosenadvertising.com For mo...
Automating Divorce Without Code
June 11, 2021 13:00 - 10 minutes - 7.01 MBToday we're talking about how to automate divorce without using code. I've been working on a cool project where we're automating divorce without using any code, and I wanted to share some of the idea with you. In a few weeks, we'll be launching nocodelawyer.com and bringing you a series of masterclasses on all things NoCode. I hope this episode will spark some ideas for you and get you excited about building fast, NoCode, custom software to solve unique problems. Zapier - https://zapier.com...
What You Need To Know About Landing Pages
June 04, 2021 14:00 - 15 minutes - 10.4 MBThis week we are answering and expanding on our top 3 questions about landing pages. In this episode, we'll breakdown the fundamentals of a landing page, how to best use them, touch on some pros and cons during their build and more. Leadpages: https://rosenadvertising.com/go/leadpages/ For any specific questions please send us an email at [email protected] Support the show
3 Easy Ways to Automate Your Life
May 28, 2021 14:00 - 10 minutes - 7.57 MBThis week we will go over automating basic processes in your life with easy tools, that not only save you time, but also keep you organized. In this episode we detail Textexpander, Calendly, Zapier, and also revisit 1password and explain how they each can be useful resources to your firm. For any specific questions please send us an email at [email protected] Links: Textexpander - https://textexpander.com/help/mobile/advanced.html 1Password - combine with textexpander so yo...
Evaluating Advertising Costs Between Platforms
May 21, 2021 13:00 - 6 minutes - 4.61 MBOn this week's episode we go through methods to evaluate advertising costs and weigh out the pros and cons between advertising platforms. We will cover: CPM (cost per mille) and CPC or cost per thousand impressions and cost per click method, and ultimately how to calculate the best return for your investment. For any specific questions please send us an email at [email protected] Support the show
You Don't Need a WordPress Site
May 14, 2021 13:00 - 11 minutes - 8.16 MBOn this week's episode we dive into the topic of websites. On this episode we cover: how to build your website at minimal cost, the advantages and disadvantages of prioritizing uniqueness or connection, and great tools to help firms build their base to tell their own story. Sqaurespace.com Carrd.co For any specific questions please do send us an email at [email protected] Support the show
How to Prevent Click Waste
May 07, 2021 13:00 - 15 minutes - 10.6 MBOn this week's episode, we tackle some key issues many firms come to us with digital marketing. Many firms find themselves saying "Where are our ads showing up", "We have no idea where our clients are coming from", or that they're attracting bad leads. To help with these issues we'll cover: what click waste is, how to identify it, solutions to click waste, and how we manage it long term. Support the show
Rosen Advertising's Approach to Project Management
April 30, 2021 13:00 - 10 minutes - 6.94 MBProject Management is critical to the success of any company. In this episode, we'll cover: How we manage our team and discuss the tools like Slack, Trello, 1Password, Privnote and more that help save time and keep teams on track. Support the show
Getting the Most out of Your CRM Systems
April 23, 2021 13:00 - 12 minutes - 8.35 MBWelcome to Legal Marketing 101, in this episode we give our take on CRMs and ActiveCampaign. We share which is the best, how they help your company and when to consider making a change in systems. Check out ActiveCampaign here: https://rosenadvertising.com/go/activecampaign Support the show
Automation
September 14, 2020 01:00 - 17 minutes - 11.8 MBPart 1 of many This week I'm talking a little bit about automation and how we can think about the automation that already exists in our businesses. Getting your systems in shape is a critical part of growing your business, and one of the best ways to start building your system is by automating the little tasks you already do.
Marketing 101: Waste
September 01, 2020 10:00 - 11 minutes - 8.08 MBThis week we're talking about waste in digital advertising, and specifically waste on Google Ads. Learn a couple of the easy ways to identify waste, and how to set yourself up to identify it when it happens.