It's Always Day One
313 episodes - English - Latest episode: 3 days ago -My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.
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Episodes
Amazon Community Updates (April 23, 2024)
April 23, 2024 07:00 - 4 minutes - 3.13 MBIn this episode of "Amazon Community Updates," we cover the latest news from the Amazon marketplace for April 23, 2024. Learn about Amazon DSP's new "Subscribe & Save" lookalike audiences and Amazon Brand Analytics' Customer Lifetime Value insights. Discover why plain colors are winning on Amazon and how Sponsored Brands advertising can drive significant growth. Find out how Liquid IV's launch sold over 10,000 units in 30 days and why maintaining a Net PPM under 40% is crucial for profit. W...
Amazon Community Updates (April 21, 2024)
April 21, 2024 07:00 - 3 minutes - 2.73 MBIn this episode of "Amazon Community Updates," we have 15 insights for Amazon sellers. Learn how a compelling brand story, strategic call-outs on packaging, and color psychology can boost sales. We discuss evolving ad placements, optimizing price-pack architecture, and the benefits of Premium A+ content. Discover the importance of clear product images, explore new goals in Sponsored Brands campaigns, and unlock the potential of FBA. We also share updates on virtual bundles with discoun...
Amazon Community Updates (April 12, 2024)
April 12, 2024 05:00 - 2 minutes - 1.64 MBIn this episode of "Amazon Community Updates," we bring you the latest from Amazon's ever-evolving landscape. Tune in to discover new features being tested in the USA, including the "Customers also search" tool, designed to enhance product discovery. Learn about the enhanced visibility of Virtual Bundles in the UK, stringent new safety standards for dietary supplements, and the importance of using high-quality lifestyle images. We also cover significant strategic shifts from Amazon’s CEO...
Amazon Community Updates (April 04, 2024)
April 04, 2024 08:00 - 2 minutes - 1.65 MBIn today's episode of 'Amazon Community Updates,' we cover essential insights for Amazon sellers, from Prime Day submissions to the latest shifts in FBA fees and ad strategies. Discover how changes in Amazon's search algorithm and Q1 ad spending data could affect your sales strategy. We also touch on policy updates, the advantages of Amazon DSP, Walmart Connect's ad targeting innovations, and key actions for maximizing your Amazon Vendor Services investment. Perfect for both new and seas...
Amazon Community Updates (April 03, 2024)
April 03, 2024 08:00 - 2 minutes - 1.82 MBExplore the latest advancements and strategic changes on Amazon with our newest episode of Amazon Community Updates. In this concise update, we delve into pivotal developments including the introduction of podcast ads through Amazon DSP, significant changes to the Fresh grocery stores' checkout technology, and the launch of Shoppable Basic A+ Content modules. We also cover essential tips on optimizing your advertising strategy, leveraging customer reviews, and managing inventory more eff...
Amazon Community Updates (April 02, 2024)
April 02, 2024 08:00 - 2 minutes - 1.68 MBIn this latest episode of "Amazon Community Updates" (April 2, 2024), we cover the following Amazon updates: - Generative AI's impact on seller competition - New FBA fee policies - Strategies for navigating Amazon's evolving business model - Ad targeting differences between Amazon and Walmart Connect - The EU's new safety regulations and their impact on sellers - Tips for increasing positive reviews - Insights from Amazon's SKU Economics Report - Controversies regarding the buy box a...
Amazon Community Updates (March 30, 2024)
March 31, 2024 02:00 - 2 minutes - 1.94 MBIn this episode of Amazon Community Updates for March 29, 2024, we cover essential updates and strategies for Amazon sellers. New FBA storage strategy, optimizing PPC with a focus on CVR, insights on 'Cart Abandoners', streamlined ASIN targeting, storage fee challenges, keyword ranking issues, ad optimization comparisons between Walmart and Amazon, the effectiveness of product imagery, margin boosting strategies, and the Amazon Vine program. Stay ahead in your Amazon selling game with th...
Amazon Community Updates (March 29, 2024)
March 29, 2024 10:00 - 3 minutes - 2.68 MBIn this episode of Amazon Community Updates, dated March 29, 2024, we bring you a concise roundup of the latest and most significant changes across the Amazon platform. From the essentials of Amazon's growth formula to the crackdown on coupon manipulation and the advent of same-day prescription delivery, we cover a broad spectrum of updates that affect sellers, vendors, and consumers alike. Learn about the strategic importance of high-quality imagery, the evolution of Amazon Advertising, ...
Amazon Community Updates (March 23, 2024)
March 23, 2024 05:00 - 3 minutes - 2.51 MBIn this episode of Amazon Community Updates for March 23, 2024, we delve into the latest strategies and enhancements shaping the Amazon marketplace. Discover how imagery improvements, ad optimization techniques, and effective branding can elevate your product pages, boost click-through rates, and enhance customer engagement. Learn from insights on competing with China, leveraging TikTok Shop ads, and the significance of visual storytelling in capturing the ever-dwindling attention span o...
Amazon Community Updates (March 22, 2024)
March 22, 2024 06:00 - 2 minutes - 1.96 MBIn this episode of Amazon Community Updates for March 21, 2024, we delve into the latest pivotal changes and strategic shifts in the Amazon marketplace. From the introduction of new fees for sellers with low inventory in FBA to Amazon’s strategic pivot towards countering the rise of Chinese e-commerce platforms like Temu and Shein, we cover essential developments affecting sellers and the competitive landscape. We also explore the implications of Amazon's new mobile feature on ad click-t...
Amazon Community Updates (March 21, 2024)
March 21, 2024 08:00 - 4 minutes - 2.92 MBIn this episode of "Amazon Community Updates" dated March 21, 2024, we delve into the latest strategic advancements and changes on the Amazon platform. From the introduction of vertical video ads that double click-through rates to the innovative ad placements for Premium Beauty Brands and the highly anticipated "Easter Deals" event, we cover crucial updates that Amazon sellers and advertisers need to know. We also highlight the significant impact of tagging strategies in Amazon Posts and...
Amazon Community Updates (March 17, 2024)
March 17, 2024 05:00 - 2 minutes - 1.44 MBIn this episode of Amazon Community Updates, we delve into the significant changes and innovations on Amazon as of March 17, 2024. From the introduction of AI-generated images in Sponsored Display ads to the critical issue of rising fees and ad charges consuming a significant portion of seller revenues, we cover a broad spectrum of updates. Highlights include the first-ever Big Spring Sale with exclusive deals for Prime members, important reminders for vendor trade term renewals, fee upd...
Amazon Community Updates (March 15, 2024)
March 15, 2024 05:00 - 4 minutes - 3.34 MBIn this episode of Amazon Community Updates, dated March 15, 2024, we dive into the latest shifts and strategic innovations within Amazon's sprawling marketplace. From the introduction of clickable cards in brand stories that promise to elevate product visibility and sales, to the challenges posed by new FBA inbound placement fees disadvantaging US-based sellers, we cover the spectrum of updates that are reshaping the landscape for sellers and brands. We also examine the underutilized po...
Amazon Community Updates (March 13, 2024)
March 13, 2024 07:00 - 4 minutes - 3.41 MBIn this episode of Amazon Community Updates on March 12, 2024, we explore the latest advancements and strategic changes on Amazon that are shaping the future of online retail. From the introduction of a new system set to replace MYCE for more effective tailored promotions, to the revolutionary interactive video ads enabling real-time shopper engagement, we cover the pivotal updates impacting sellers and shoppers alike. We delve into Amazon's remarkable achievement of delivering packages ...
Amazon Community Updates (March 12, 2024)
March 12, 2024 07:00 - 4 minutes - 2.97 MBIn this episode of Amazon Community Updates for March 12, 2024, we delve into the latest developments and strategic insights crucial for Amazon sellers. From significant changes in freight service pricing by Amazon's AGL to practical tips on sending pallets to FBA, we cover essential updates that impact your selling strategy and logistics. We also explore the future potential of selling by the pallet on Amazon, revealing insider predictions on the growth of pallet-sized consumables. Addi...
Amazon Updates (March 9, 2024)
March 09, 2024 14:00 - 4 minutes - 3.29 MBIn this episode, we delve into the latest developments and strategic insights critical for Amazon sellers, brands, and advertisers. We cover a range of topics from new fee structures and the importance of adjusting pricing strategies, to the introduction of Amazon's Traffic Events API in the EU, and the potential market shift with Chinese retailer Temu entering the fray. We also explore the discontinuation of the MYCE tool, the inefficiencies of Amazon's new logistics routing system, and...
Amazon Updates - March 7, 2024
March 07, 2024 07:00 - 5 minutes - 4.1 MBIn this episode of Amazon Community Updates for March 7, 2024, we navigate through the rapidly evolving landscape of Amazon, highlighting key changes and strategies for sellers and vendors. From Target's bold move into the same-day delivery arena to Amazon's new charges on sellers for operational inefficiencies, we cover a spectrum of updates that affect how you sell, ship, and market your products. We delve into the potential of Amazon's Vendor Flex program, the power of sponsored brand...
Amazon Updates - March 6, 2024
March 06, 2024 07:00 - 4 minutes - 3.17 MBJoin us in this episode of our podcast as we delve into the intricate world of selling on Amazon. From optimizing product listings to navigating legal battles and adapting to fee hikes, we cover a wide range of topics to help sellers thrive in the competitive Amazon marketplace. Tune in as we explore the latest updates, share expert insights, and provide actionable strategies to empower sellers in their journey to success. Whether you're a seasoned seller or just starting out, this epi...
Amazon Updates - March 5, 2024
March 05, 2024 06:00 - 4 minutes - 3.29 MBWe explore the most recent developments from the Amazon globe as of March 5, 2024, in this episode. We cover key tactics and insights to help sellers succeed on the platform, from using the targeting tab to unlock ad success to updating Amazon listings for more sales. Come talk about how crucial it is to comprehend market share, how to handle contentious placement fees, and how to adjust to big changes in the industry like Razor Group's acquisition of Perch. Discover the most recent deve...
Amazon Updates (March 3, 2024)
March 03, 2024 09:00 - 2 minutes - 1.92 MBAmazon Update Round-Up: Friend or Foe? This episode dives into the latest happenings on Amazon. We explore exciting new features like Sponsored Display ads for non-sellers and the "Buy Again" button to boost repeat purchases. But beware, AI listing updates and hefty AGL bond changes require a cautious approach. We also discuss virtual bundles reshaping retail and Amazon's evolving search with product variations. Plus, get the scoop on new advertiser controls and the controversial FBA fe...
Amazon Updates - February 29, 2024
February 29, 2024 07:00 - 6 minutes - 4.59 MBJoin us for the latest episode of the Amazon Community Updates podcast as we delve into crucial strategies and developments shaping the Amazon marketplace as of February 29, 2024. From setting clear marketing goals to mastering PPC campaigns and leveraging data-driven insights, we cover everything you need to stay ahead in the dynamic world of Amazon selling. Tune in for actionable tips and expert analysis to optimize your Amazon business for success. RESOURCES Read our News Feed. Boo...
Amazon Updates - February 28, 2024
February 28, 2024 07:00 - 5 minutes - 3.6 MBIn this episode, we unveil key strategies and updates for Amazon sellers aiming to optimize their performance and growth on the platform. From insights on achieving successful Amazon exits and mastering SEO, to maximizing sales and navigating new advertising features, we cover essential tactics for competitive advantage. Discover how to enhance your listings, leverage advertising for visibility, and strategically plan for business growth on Amazon. Tune in for actionable advice and stay ...
Amazon Updates - February 27, 2024
February 27, 2024 09:00 - 4 minutes - 3.39 MBIn this episode of our podcast, dated February 27, 2024, we delve into the latest updates and strategies on Amazon, designed to help sellers and brands maximize their presence and performance on the platform. From discussing the real value of New-to-Brand metrics and the transformative power of Customer Review Insights to exploring real-time bid adjustments and strategies for increasing click-through rates, we cover a wide range of topics crucial for Amazon success. We also discuss the i...
Amazon Updates - February 24, 2024
February 24, 2024 04:00 - 5 minutes - 3.86 MBIn this episode, we delve into the "Amazon Updates: February 24, 2024," covering critical changes affecting sellers and brands on Amazon. From the introduction of colour psychology in product listings to strategic shifts like the monetization of social posts and the launch of a new fashion try-on feature, we explore how these updates are set to reshape the Amazon selling landscape. We also tackle the latest algorithm changes, the importance of product variations, and strategies to boost sa...
Amazon Updates - February 22, 2024
February 22, 2024 07:00 - 5 minutes - 3.91 MBIn today's episode, we dissect the latest Amazon updates as of February 22, 2024, essential for sellers and brands. From strategic advertising tips, new fee introductions, to the power of video content, we cover crucial insights to navigate Amazon's dynamic marketplace successfully. Tune in for expert advice on optimizing your selling strategy and staying competitive. RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow o...
Amazon Updates - January 3, 2024
January 03, 2024 11:00 - 2 minutes - 1.64 MBThis episode covers everything from optimizing PPC campaigns and leveraging New-to-Brand metrics to understanding the future of private labelling and enhancing sales with A+ content. Discover how to increase your margins, set your ads for success, and navigate the evolving e-commerce landscape. Tune in for valuable insights and practical tips to thrive on Amazon in 2024. RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow...
Amazon Updates - December 28, 2023
December 28, 2023 03:00 - 2 minutes - 1.7 MBDiscover Amazon's latest enhancements in our newest episode, where we delve into the updated FBA Partnered Carrier Program, the revolutionary pricing automation tool, and the significant shifts in Amazon's vendor business. We also explore AMC's new strategic playbooks and share essential tips for managing ads across large catalogs. Plus, we diagnose common reasons why products fail to sell and recap Amazon's 2023 e-commerce updates. Join us for a comprehensive guide to navigating these chang...
Amazon Updates - December 26, 2023
December 26, 2023 04:00 - 2 minutes - 1.58 MBOur concise podcast covers key tactics for Amazon sellers, from strategic bid adjustments and video content to AI integration and new fee structures. Get ahead with actionable insights and adapt to the dynamic Amazon marketplace. Ideal for sellers aiming for success and profitability in the new year. Subscribe: https://georgesblog.beehiiv.com/ Read our News feed: https://blog.georges.blog/feed RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon ...
Amazon Updates - December 19, 2023
December 19, 2023 03:00 - 3 minutes - 2.16 MBIn this episode, we explore a series of strategic updates in the digital marketplace, with a special focus on Amazon’s new features and Walmart’s competitive edge. We discuss the launch of Sponsored Display Storefront, the importance of A/B testing for Brand Stories, and the implications of Amazon’s navigation changes. We also delve into the significance of full-funnel marketing for 2024, smart advertising expenditure, and the ongoing cloud services investigation in the UK. Additionally, we ...
Amazon Updates - December 18, 2023
December 18, 2023 06:00 - 1 minute - 961 KBThis podcast offers a succinct yet comprehensive overview of the latest trends and innovations in e-commerce and marketing. It covers six key updates, ranging from the advent of 3D product visualization in online shopping to groundbreaking strategies in financial trading, enhanced marketing techniques on Amazon, upcoming features for improved product selection, creative advertising in the pet food industry, and the introduction of new metrics for measuring brand impressions in advertising. D...
Seller Fulfilled Prime will reopen new enrollment in 2023 (Week 25, Lesson 4)
July 17, 2023 07:00 - 1 minute - 939 KBAmazon officially announced that the Seller Fulfilled Prime (SFP) program will once again accept new seller applications later this year. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we...
New Metrics for SP Campaign reports (Week 25, Lesson 3)
July 17, 2023 06:00 - 56 seconds - 682 KBThe campaign report now includes four new metrics: last year's impression, clicks, spend, and CPC. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.
Careful with the default "Similar to Advertised Products" targeting (Week 25, lesson 2)
July 17, 2023 05:00 - 1 minute - 1.22 MBAmazon adds it automatically on SD campaigns, and can often go unnoticed. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.
Our strategies behind a constant PPC growth month-over-month (Week 25, Lesson 1)
July 17, 2023 04:00 - 6 minutes - 4.65 MBThis week we are excited to share another case study and the strategies that led to growth. This time it’s a relatively larger account, selling in the Sports & Outdoor category, with a yearly revenue of over $4M. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples...
New Campaign-level Brand referral bonus metrics (Week 24, Lesson 4)
July 10, 2023 07:00 - 54 seconds - 664 KBThis new metrics will enable sellers to measure the amount of brand referral bonus they receive from each individual campaign 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Messa...
The new INFORM compliance on Amazon US (Week 24, Lesson 3)
July 10, 2023 06:00 - 1 minute - 1.27 MBThis new compliance is now mandatory, with effect from Jun 27, 2023. It intends to protect online shoppers from unknowingly purchasing counterfeit or stolen goods. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-m...
'Filter by category' on SB creatives (Week 24, Lesson 2)
July 10, 2023 05:00 - 51 seconds - 626 KBRecently, we noticed an SB creative with a “Filter by category” section showing different categories similar to Spotlight ads. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Mess...
3 Underutilised tools on Amazon that help boost sales (Week 24, Lesson 1)
July 10, 2023 04:00 - 4 minutes - 2.91 MBWhen it comes to growing sales on Amazon, there are three useful tools that hold massive potential but are often overlooked. In this episode, we discuss them in detail. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days...
Vendor Central now includes the Top Search Terms dashboard (Week 23, Lesson 5)
July 03, 2023 06:00 - 1 minute - 808 KBYou can now see click share and conversion share on organic search terms thanks to the Top Search Terms dashboard now available on Vendor Central. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown o...
An easy way to increase your Amazon Ad sales (Week 23, Lesson 4)
July 03, 2023 05:00 - 2 minutes - 2.08 MBIt’s by ensuring that your performing campaigns are not going Out of Budget. There are 3 simple steps to identify these campaigns. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. ...
Amazon is utilising AI technology for similar and substitute products (Week 23, Lesson 3)
July 03, 2023 04:00 - 1 minute - 796 KBWe recently observed parts of the Product's main image tagging other similar & substitute products with a White Circle Icon. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Messag...
Upgrade your product detail page with A+ Content and MYE (Week 23, Lesson 2)
July 02, 2023 13:00 - 2 minutes - 1.88 MBAmazon claims that optimized A+ premium may boost your sales by 20%, and Manage your Experiments (MYE) by 25%. Read more here: https://blog.georges.blog/feed/amazons-mye-and-a-plus-content-could-give-your-sales-a-serious-lift?utm_source=georgesblog.beehiiv.com&utm_medium=newsletter&utm_campaign=careful-with-dynamic-bids-up-and-down 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.bl...
Careful with Dynamic Bids - Up and down (Week 23, Lesson 1)
July 01, 2023 13:00 - 3 minutes - 2.33 MBDynamic bids are a great way to adjust bids for placements in real-time, but you need to be careful of something we discuss in today's episode. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of w...
Time to level up your Defense strategy (Week 22, Lesson 5)
June 24, 2023 20:00 - 2 minutes - 1.72 MBWith the growing number of ad placements on Amazon, brands need to leverage SB and SD campaigns, a killer brand story, as well as A+ and premium A+ content. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute b...
Amazon highlights 'Popular products in last 7 days' (Week 22, Lesson 4)
June 24, 2023 18:00 - 54 seconds - 656 KBAmazon recently rolled out a new spotlight on product pages for items with high sales in the past 7 days. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.
Going From Loss to £7.4k profit in 4 months (Week 22, Lesson 1)
June 24, 2023 17:00 - 7 minutes - 5.26 MBIn this episode, we present another interesting case study of how we were able to go from no profit to over £7.4k in 4 months. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Mess...
Amazon Attribution Traffic Insights of 2022 (Week 22, Lesson 3)
June 24, 2023 17:00 - 4 minutes - 2.96 MBAmazon's Brand referral team shared interesting insights about engagement. These include Search being the highest contributor, email conversion rates being high across categories, and external traffic increasing sales on Amazon by avg. 24.5%. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Tw...
Amazon adds new options for SB budget rules (Week 22, Lesson 2)
June 24, 2023 17:00 - 1 minute - 1.02 MBYou can now select Top of search IS, and % of sales New-to-brand as performance indicators, in addition to ROAS, for the budget increase. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we...
'Based on your recent views' Sponsored Category on Amazon (Week 21, Lesson 2)
June 16, 2023 15:00 - 1 minute - 853 KBShoppers who engaged with your SP ads recently can see these Ads. While retargeting is not available on SP, a better CTR can help capture more of these new placements. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days....
SP Ads showing on SD placements (Week 21, Lesson 4)
June 16, 2023 15:00 - 1 minute - 773 KBRecently, SP ads were spotted running on the SD ad placement on PDP and looked similar to the SD creative. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.