VCPM: Understanding the True Cost Behind the Numbers (July 1, 2024)
It's Always Day One
English - July 01, 2024 07:00 - 11 minutes - 7.76 MBEntrepreneurship Business Marketing amazon advertising branding fba content ppc social advertising amazon seller amazon business brand voice Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Important Metrics that are Commonly Overlooked (June 24, 2024)
Next Episode: Amazon Community Updates (July 4, 2024)
In this episode, we dive deep into the world of vCPM (viewable Cost Per Thousand impressions) and uncover why these numbers can be misleading if you don’t understand the attribution model behind them. Join us as we break down the intricacies of vCPM, explore common pitfalls, and provide insights on how to accurately interpret these metrics for better advertising decisions.
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