Amazon Updates - December 19, 2023
It's Always Day One
English - December 19, 2023 03:00 - 3 minutes - 2.16 MBEntrepreneurship Business Marketing amazon advertising branding fba content ppc social advertising amazon seller amazon business brand voice Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, we explore a series of strategic updates in the digital marketplace, with a special focus on Amazon’s new features and Walmart’s competitive edge. We discuss the launch of Sponsored Display Storefront, the importance of A/B testing for Brand Stories, and the implications of Amazon’s navigation changes. We also delve into the significance of full-funnel marketing for 2024, smart advertising expenditure, and the ongoing cloud services investigation in the UK. Additionally, we consider the potential of Amazon Freight and the power of daily content posting on sales. The episode concludes with an analysis of Walmart’s advanced reporting capabilities, setting new standards in advertising analytics. Tune in for actionable insights and expert analysis to stay ahead in the digital marketplace.
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