It's Always Day One
334 episodes - English - Latest episode: 11 days ago -My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.
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Episodes
Naio Olsen Stahl
February 02, 2021 00:00 - 26 minutes - 17.9 MBNaio blessed me with some Amazon Advertising knowledge, demonstrating how you can continue to peal the layers on the topic with no end in sight. In this episode we discuss: Segmenting competitors into tiers and creating specific campaigns accordingly Amazon advertising budget attribution The importance of creating high quality Amazon content for your ppc campaigns Why impressions is a frequently overlooked metric, that you want to be looking at Linking together influencers and ...
Mike Black
January 26, 2021 00:00 - 33 minutes - 23.2 MBMike heads up marketing at Profitero, which explains why he made me look a fool as a podcast host. I often found myself having not much else to add because he covered the bases so well. In this episode we discuss: Where he learns about Amazon, what is the best source of info Segmenting your portfolio to create strategies for each part Sustainability vs. Growth mindset How brands can differentiate with their customer experience How to fully utilise the reviews you get on Amazon (or off)...
Ben Timmons - Round 2
January 19, 2021 07:00 - 27 minutes - 18.6 MBBen and I worked together at Amazon, he now runs a series of brands on Amazon whilst holding down his day job at Gympass. In this episode we discuss: Why he isn't quitting his day job, despite his Amazon businesses bringing in enough income to do so What is an exit plan, why you should think about one, and what his looks like The rise of FBA acquisition companies like Thrasio, and how he'd build one if he were in their shoes What can you do to drive up the value of your Amazon business ...
David Glick - Round 2
January 11, 2021 14:00 - 21 minutes - 15 MBDave and I sit down for a sharp session on what we can expect to see for your Amazon operations in the next 5-10 years. In this episode we discuss: Big changes he expects are coming this year, and in the next 5 years of operations/logistics His thoughts on Amazon Logistics What conversations he think the Amazon transportation team are having at the moment Automating delivery through robotics Seller Fulfilled Prime Why Amazon has unreasonably high standards You can find Dave on Linked...
Melissa Burdick
January 04, 2021 11:00 - 27 minutes - 18.9 MB10 years at Amazon in the advertising team catapulted Melissa into the world of ecommerce. She is now a member of the Forbes Agency Council and co-founder of Pacvue. In this episode we discuss: Why surrounding yourself with brilliant contacts is the key to sustainable success on Amazon How important tech and data will be in 2021, but whether or not it's levelling or widening the playing field. Is Amazon just a learning platform, which you can utilise as a springboard to something bett...
Destaney Wishon - Round 2
December 21, 2020 12:00 - 18 minutes - 12.8 MBDestaney and I dive into Amazon marketing funnels, and exactly what you need to do when building them out. In this episode we discuss: Sponsored video ads Driving brand awareness, and what campaign types you should use Pulling on pain points with your ads, then delivering solutions The mindset you need to have with amazon advertising When you need to invest in software, and why You can find Destaney on LinkedIn here. Other resources: LaunchPod Academy 14-day trial Amazon a...
Jason Magee
December 14, 2020 12:00 - 30 minutes - 20.9 MBJason is director of sales at Teikametrics. We talk about product market fit, which channel to launch on first, and the 3 buckets of advertising. In this episode we discuss: How to build a community and why Building out better experiences How can amazon and your website work together Building incremental sales Ankle biter brands, why is scrappiness dangerous You can find Jason on LinkedIn here. Other resources: Get started with Teikametrics LaunchPod Academy 14-day trial ...
Stefan Haney - Part 2
December 08, 2020 12:00 - 19 minutes - 13.5 MBStefan spent 16 years at Amazon. His roles include: director of seller experience, director of seller strategy, and director of consumer shopping experience. Across this 2-part episode he discloses an array of fascinating insights on the inner workings of Amazon, how business decisions are made, and some great stories. In this episode we discuss: How he fought the 1P/3P fight at Amazon How Amazon categories their different customers, and how they order them in importance What it means...
Stefan Haney - Part 1
November 30, 2020 14:00 - 27 minutes - 18.8 MBStefan spent 16 years at Amazon. His roles include: director of seller experience, director of seller strategy, and director of consumer shopping experience. Across this 2-part episode he discloses an array of fascinating insights on the inner workings of Amazon, how business decisions are made, and some great stories. In this episode we discuss: How he fought the 1P/3P fight at Amazon How Amazon categories their different customers, and how they order them in importance What it means...
Elizabeth Greene
November 24, 2020 08:00 - 22 minutes - 15.3 MBElizabeth proved, again, that there is always something new to learn on Amazon, particularly when it comes to advertising. In this episode we discuss: Advertising won't work if the product doesn't fit Why you can't get married to anything on Amazon Ads will only make a bad product fail faster $17 clicks Why having a process and structure to your campaigns is crucial for saving time and improving the success Connect with Elizabeth on LinkedIn here. RESOURCES Read our News Feed. Book...
Chris Mole
November 17, 2020 02:00 - 43 minutes - 29.8 MBChris has successfully built out one of the biggest UK agencies which focuses on supporting vendors and sellers expand across global markets. In this episode we discuss: Going for glory vs. Setting up your operations How to handle an Amazon negotiation Understanding the full market when entering a new locale, not just what's happening on Amazon LaunchPod Academy LaunchPod is an ever-evolving educational platform and community ran by former Amazon employees. Members can leverage; conde...
Rael Cline
November 09, 2020 14:00 - 33 minutes - 23.3 MBProbably the best conversation I've ever had on customer lifetime value, and how paramount data continues to be in the world of ecommerce. In this episode we discuss: What is customer lifetime value, why you need to think about it, and how to get accurate data around it What opportunities are presented when you have a strong understanding of your customer data Why the purchase journey is so important, how can help your customers and help yourself Why most brands ACOS targets are complet...
Charles Instone
November 03, 2020 10:00 - 44 minutes - 30.5 MBAnother ex-Amazonian gracing my virtual studio. If you sell consumables, this is for you. In this episode we discuss: How he quickly increased customer referrals with one simple change Fixing leaky holes in your customer bucket Converting customers on your website Driving average order value on your site The importance of influencers and why you shouldn't use them on day 1 How CBD can help you reduce bags under your eyes before recording a podcast RESOURCES Read our News Feed. Book...
Ian Smith
October 27, 2020 09:00 - 15 minutes - 10.8 MBIan builds Facebook ads and messenger bot flows for brands on Amazon. He's got his finger on the pulse, he understands the importance of funnel development, and the foundational pieces that are required as a brand to build sustainable success. - Why customer lifetime value is important in advertising - What type of product he thinks people should be focusing on now - Why you shouldn't over obsess margins on your first order - China knocking you off your perch on Amazon - Why you've...
Kyle Kirkwood
October 19, 2020 14:00 - 50 minutes - 35 MBNailing Amazon Advertising with highly competitive keywords is an art, Kyle is an artist. In this episode we discuss: Why you shouldn't worry about Amazon brands, they don't have a soul The hack to getting traction on highly competitive keywords at a fraction of the cost The fastest advertising strategy to get sales on Amazon Which placements are getting high click-through rates and conversion rates right now Content creation for Amazon Advertising See Kyle on LinkedIn here. Laun...
Kim Mathisen
October 12, 2020 14:00 - 55 minutes - 38.3 MBKim was director of tools at Amazon before ending her 11+ year stint at the company to start with Microsoft, where she now sits as the Chief Customer Officer. In this episode we review the Amazon ecosystem from a higher level, looking at the mindset and attitude brands should take, as well as thinking about their long term strategies. In this episode we discuss: Which platform might be best for you as a brand, vendor or seller. Why you must be building strategies for both online and offli...
Jason Greenward
October 05, 2020 14:00 - 54 minutes - 37.7 MBJason teaches us how to craft end to end customer experiences online by dragging brands kicking and screaming into a New Retail future. In this episode we discuss: How many opportunities brands have to create an experience and one excellent example Why you must be building out impeccable experiences across all your touchpoints Customers expect perfection, what it means when you don't achieve that and how it can be good Creating effective feedback loops See Jason on LinkedIn here. Laun...
Jason Greenwood
October 05, 2020 14:00 - 55 minutes - 37.9 MBJason teaches us how to craft end to end customer experiences online by dragging brands kicking and screaming into a New Retail future. In this episode we discuss: How many opportunities brands have to create an experience and one excellent example Why you must be building out impeccable experiences across all your touchpoints Customers expect perfection, what it means when you don't achieve that and how it can be good Creating effective feedback loops See Jason on LinkedIn here. Laun...
John Ghiorso
September 28, 2020 15:00 - 46 minutes - 32 MBJohn's spent the last 12-years building his Amazon agency and brings with him a seasoned, well-versed head to our discussion on how brands can build sustainable success on the marketplace today. In this episode we discuss: The importance of data and how to utilise it How so many brands lack operational excellence and why they should care Change in the overarching Amazon strategies in the last 10 years The challenge large organisations are having structuring their teams for Amazon If...
Ryan Child
September 22, 2020 01:00 - 45 minutes - 31.1 MBRyan and I dive into building an operational base, utilising software and how advertising continues to be a powerful driving force within the marketplace. Ryan is currently working at Kaspien, formerly etailz, who are an Amazon seller turned software/agency solution. In this episode we discuss: How to make Amazon profitable FBA is no longer a basket you want to put all your eggs in to What tools are available to brands and where do we see the software marketplace going in the future How...
Mark Samuel
September 14, 2020 15:00 - 42 minutes - 29.5 MBMark shares invaluable insights for CPG brands on and off Amazon. Lifetime value, repeat purchases, first hire, packaging, to name just a few of the topics I peppered him with. He is the founder of IWON Organics, a fast-growing snack company that focuses on plant-based proteins, and has been playing the entrepreneur card for over 16-years. In this episode we discuss: How did you prioritise hiring when starting What should CPG brands be looking at from a packaging perspective How import...
Daniela Bolzman
September 07, 2020 15:00 - 49 minutes - 34.1 MBWithin the first 10 mins we smashed out a 3-step plan to improve your listing - introduced by Daniela and eagerly backed up by myself. Daniela's enthusiasm towards branding on Amazon radiates through this episode and I encourage any owner to get their notepad out as this is crammed with valuable nuggets for you to go and implement. In this episode we discuss: 3 fundamental components of a rocket listing, all of which actionable to go and implement today What skills to aim for when maki...
Florian Nottorf
August 31, 2020 14:00 - 42 minutes - 29.1 MBFlorian provided me with unknown insights into Amazon Germany that truly came as a great surprise to me. Having built a software company in the advertising space over the past 3 years, in Germany, he's fabulously well placed to advise on ad strategy and Europe. In this episode we discuss: How unprofessional the DE marketplace is and how there is still vast opportunity there Why the marketplace needs people to waste money on advertising 4 different functions of Amazon Advertising and why ...
Aric Annear
August 24, 2020 10:00 - 41 minutes - 28.6 MBHaving led content development and promo planning at Amazon, Aric offers invaluable insights for those looking to build a solid foundation on the marketplace. He has a sound understanding of how to establish omnichannel funnels to capture consumers at different stages of their buying cycle. In this episode we discuss: How to drive highly qualified traffic Curating brand experiences The importance of customer profiling Strategies for achieving quick ROI when advertising and when to us...
David Glick
August 18, 2020 07:00 - 42 minutes - 29.3 MBDavid is a former Amazon Vice President and was once responsible for the buy box algorithm. 20 years at the company makes for an interesting chat, particularly how he almost became an alcoholic after leaving (I jest). In this episode we discuss: - What are the biggest opportunities in Q4 this year - The single point of failure that most brands currently have on Amazon, but they probably don't know it - Why 3PL's must be part of your strategy going forwards - The importance of a diversi...
Josh Justice
August 07, 2020 08:00 - 47 minutes - 32.4 MBJosh runs the Amazon marketing for one of the best supplement companies in the world - Nordic Naturals. Having initially entered the Amazon world in 2013 selling motorcycle accessories from Vietnam, he's now got 7-years under his belt across a wide array of job roles. In this episode we discuss: The importance of thinking long-term with your Amazon Advertising Why 80% ACoS isn't necessarily bad Big brand pricing strategies on Amazon If he had to start again, what would he do with $10k o...
Andrew Shields
July 23, 2020 07:00 - 52 minutes - 36.4 MBAndrew is a veteran in the Amazon world, who's been playing since 2013, and offers an array of different opinions on common topics, which I find incredibly interesting to listen to. He's hit many bumps in the road and shares some wild views on the Amazon ecosystem. In this episode we discuss: Launching with nothing but influencer marketing Utilising other people's networks to understand your customer What PPC channel to focus on right now, why Amazon might not be the best option Underst...
Donal Treacy
July 20, 2020 09:00 - 48 minutes - 33 MBDonal and I worked together in the Amazon Business team, supporting strategic accounts across the UK. His background was spent working within the InterContinental Hotels Group before transitioning over to the world of Amazon, where he primarily focused on advising "whales" on the 3rd party side of the business. I've enjoyed interviewing Amazon folks to date as I personally believe they offer a different perspective to those outside Jeff's 4 walls. In this episode we discuss: What were t...
Gabriel Caceros
July 16, 2020 03:00 - 46 minutes - 31.9 MBBefore becoming a PPC whiz, Gabriel initially failed on Amazon, heavily, then he built a strong brand in the baby niche and sold out. He's now a member of the BetterAMS team and focuses primarily on Amazon Advertising, supporting brands doing more than $200k a month on the marketplace. In this episode we discuss: How he initially analyses a brand on Amazon Why sponsored brand video ads are working so well right now Where should brands be focusing their Amazon Advertising efforts at the ...
Troy Johnston
July 10, 2020 05:00 - 44 minutes - 30.4 MBRanking quickly post-launch is becoming paramount in the Amazon ecosystem now. Troy is the founder of Seller.Tools and an Amazon 7-figure earner. He's truly leading the charge in Amazon automation, particularly when it comes to launching or re-launching products on the marketplace. In this episode we discuss: How to lay the foundation for your Amazon business to improve operational efficiency The importance of utilising software and how to calculate it's ROI Launching, or relaunching, pr...
Destaney Wishon
July 09, 2020 07:00 - 44 minutes - 30.3 MBIf I have Amazon Advertising questions, Destaney is who I go to. She is the founder of BetterAMS, who I personally regard as the top Amazon Advertising agency in the space right now. She's truly a thought leader and a recommended follow for anyone looking to level up their PPC game. In this episode we discuss: What brands should focus on with Amazon Advertising right now Why data is so important and how to use it for your ads What mistakes most people make with their PPC on Amazon How s...
Dave Officer
July 07, 2020 00:00 - 45 minutes - 31.4 MBWhat does PornHub have in common with Quorn? Dave Officer. Dave specialises in branding, graphic design & illustration. Taking your ideas and turning them into pure eye candy for your brand. In this episode we discuss: Creating parody ad campaigns using PornHub and how one huge brand got in touch with him to discuss it How can brand owners best convey their visions to a designer for optimum outcomes Big mistakes brands make with their content and how to fix it Getting 1 million views o...
James Dihardjo
July 02, 2020 03:00 - 37 minutes - 26.1 MBJames has been building a strong eCommerce knowledge base since his time at Catch.com.au and continues to be leading from the front in the Southern Hemisphere. He is the co-founder of MerchantSpring, an Amazon marketplace solution that supports those listing across multiple channels. In this episode we discuss: Where he believes many brands fail on Amazon, particularly in Australia What investment strategy you should have on Amazon What skills he'd look for if hiring for an Amazon busine...
Ben Timmons
June 30, 2020 10:00 - 51 minutes - 35.6 MBBen worked with George at Amazon for just under 2-years before heading over to Kraft Heinz. He set up his first Amazon business during 2016, has just launched a second, and has a third and fourth in the pipeline. In this episode we discuss: Building out your brands identity and ensuring it's consistency across channels Big takeaways from working at Amazon How to be aggressive with your Amazon strategy The importance of localisation when expanding overseas Starting on Amazon with £900 ...