Donal Treacy
It's Always Day One
English - July 20, 2020 09:00 - 48 minutes - 33 MBEntrepreneurship Business Marketing amazon advertising branding fba content ppc social advertising amazon seller amazon business brand voice Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Donal and I worked together in the Amazon Business team, supporting strategic accounts across the UK. His background was spent working within the InterContinental Hotels Group before transitioning over to the world of Amazon, where he primarily focused on advising "whales" on the 3rd party side of the business.
I've enjoyed interviewing Amazon folks to date as I personally believe they offer a different perspective to those outside Jeff's 4 walls.
In this episode we discuss:
What were the worst recommendations he's heard in the Amazon ecosystemWhat common challenges strategic sellers face and how do they overcome themHow both small and large brands can utilise the Amazon Business opportunityThe importance of picking your brand voice and owning the message you're preachingHow commodification, in his mind, is the biggest threat to Amazon sellers now, and what they should be doing to defend themselves.#amazonian #amazonbusiness #strategicseller #brandvoice #UK #CustomerExperience
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