It's Always Day One
334 episodes - English - Latest episode: 11 days ago -My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.
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Episodes
Things to consider before applying Amazon Suggested Bids, Placements, and Budgets (Week 47, Lesson 3)
November 25, 2022 12:00 - 2 minutes - 1.96 MBRecently, Amazon's been suggesting bids, budgets, and placement adjustments. However, going with these suggestions without considering key factors can impact your account performance and profitability. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow o...
Amazon's recommending placement bid adjustments by 70% (Week 47, Lesson 1)
November 25, 2022 12:00 - 4 minutes - 2.92 MBIt's true that placement adjustments help improve conversion and sales volume, but the output depends on a number of factors that we discuss in this episode. The right adjustment % would vary for products and categories. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design ...
It's now easier to create and manage your deals across countries (Week 47, Lesson 2)
November 25, 2022 12:00 - 1 minute - 844 KBWith the new feature update on the deals dashboard, you don't need to log in to the specific country's Seller Central account to create and manage deals, if it is part of the same region. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 ...
Reviews are now showing on Amazon (Week 47, Lesson 4)
November 25, 2022 12:00 - 56 seconds - 686 KBRecently, Amazon temporarily stopped showing reviews on products from specific categories including supplements and essential oils. They've started showing from last week. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 d...
Reviews for specific product categories are not appearing on the search results page (Week 46, Lesson 5)
November 17, 2022 14:00 - 46 seconds - 565 KBWe saw this trend across marketplaces recently, where reviews for specific product categories are not appearing on the search results page. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what ...
The Demographics dashboard just got revamped (Week 46, Lesson 4)
November 17, 2022 14:00 - 1 minute - 1.37 MBThe new dashboard UI style looks similar to the Search Query dashboard. All data is now consolidated into a single table. There are also some changes to calculations to make it more accurate. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. ...
Creative Assets now supports videos (Week 46, Lesson 1)
November 17, 2022 14:00 - 1 minute - 841 KBWe can now upload video content within Creative Assets and request moderation. The uploaded video can also be used while setting up video ad campaigns. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakd...
The new Repeat Purchase Behavior Dashboard is live (Week 46, Lesson 3)
November 17, 2022 14:00 - 1 minute - 847 KBAmazon has launched a new RPB dashboard, which is currently in the beta phase. It looks similar to the Search Query Performance (SQP) dashboard and comes with some changes in calculations, for improved accuracy. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples....
Managing Sponsored ads for multiple countries is going to get easier (Week 46, Lesson 2)
November 17, 2022 14:00 - 1 minute - 841 KBAmazon's launching a unified platform to manage multiple marketplaces, from within a single sponsored ads account. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.
Amazon UK recently stopped sponsored ads for many products (Week 45, Lesson 3)
November 11, 2022 09:00 - 1 minute - 1.14 MBThis happened to the products from the food and supplements category, as the new Food regulations came into effect on October 1st. Products in 12+ categories, now need to specify the HFSS status. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our tea...
New Manage Experiments features launched (Week 45, Lesson 5)
November 11, 2022 09:00 - 1 minute - 853 KBIn addition to Bullet Points and Product descriptions added recently for A/B testing, there's a new option to "Experiment to Significance". It allows running the experiment until enough data has been collected to produce statistically-relevant results. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follo...
Four additional listing attributes will be mandatory in December (Week 45, Lesson 4)
November 11, 2022 09:00 - 1 minute - 766 KBFrom December 1st, new and existing product listings for certain product types must include color, size, product description, and department name attributes. This change ensures that your listings contain relevant information that customers need. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me ...
The new Products tab on the Ad console (Week 45, Lesson 1)
November 11, 2022 09:00 - 2 minutes - 1.75 MBAmazon recently announced the upcoming Products tab on the ad console. It will provide aggregated product-level performance. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Messag...
Video Builder is now available on all accounts (Week 45, Lesson 2)
November 11, 2022 09:00 - 1 minute - 1.02 MBThe tool allows you to create basic videos for your Sponsored Brands campaigns, through a selection of prebuilt templates and available audio. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of wh...
Video creative on Sponsored Display is live now (Week 44, Lesson 1)
November 10, 2022 06:00 - 1 minute - 1.04 MBVideo creative option was launched in Beta on some accounts. It's now showing live on the SD campaign creation UI and tech specs different from the SB video. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute ...
Amazon Marketing Stream is now available outside of North America (Week 44, Lesson 6)
November 10, 2022 06:00 - 1 minute - 1.01 MBAMS was launched recently and provides access to hourly data on campaigns. It was limited to North American markets. The data is now additionally available for MPs outside of North America. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $8...
Amazon has launched in Belgium (Week 44, Lesson 5)
November 10, 2022 06:00 - 52 seconds - 642 KBIt's the 10th marketplace in Europe that Amazon opened on October 31 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.
Using SB attribution report to find out the impact of your ads on Brand growth (Week 44, Lesson 2)
November 10, 2022 06:00 - 2 minutes - 1.66 MBThe report essentially provides a breakdown of halo sales, promoted sales, New to Brand sales, which can be analyzed to understand the impact and plan more informed advertising strategies. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $8...
Upcoming Q4 event details are available (Week 44, Lesson 4)
November 10, 2022 06:00 - 53 seconds - 645 KBAmazon has released a list of all the upcoming events and their dates. There are also details on the types of promotions available and the deadlines to submit. Link: https://www.linkedin.com/posts/activity-6991267428215263234-9mjF?utm_source=share&utm_medium=member_desktop 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Adv...
All campaigns can now be added to portfolios (Week 44, Lesson 3)
November 10, 2022 06:00 - 56 seconds - 687 KBThe recent addition of SD VCPM campaigns now enables advertisers to group all campaigns into Portfolios. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.
3 changes we've seen recently on the Amazon App (Week 43, Lesson 2)
October 25, 2022 09:00 - 2 minutes - 1.65 MBWe notices 3 changes recently on the Amazon app: 1. videos auto-playing within the main image section, 2. pinch to zoom image option, 3. 11 videos on the first page. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2...
Newly created Sponsored Brand campaigns are shown as 'SB2' ad type (Week 43, Lesson 3)
October 25, 2022 09:00 - 43 seconds - 535 KBThe ad type column in the campaign report now shows SB2 as the Ad type for the new Sponsored Brands campaigns. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.
Advertise Audible books with Sponsored Products (Week 43, Lesson 6)
October 25, 2022 09:00 - 1 minute - 1.06 MBVendors, including book publishers, can now advertise their Audible books with Sponsored Products in the US. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.
New option to discount excess inventory in bulk (Week 43, Lesson 7)
October 25, 2022 09:00 - 2 minutes - 1.42 MBThe new bulk discounts feature allows setting up bulk discounts to help sell excess inventory. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.
Sponsored Brands and Video reports are now getting merged into one (Week 43, Lesson 1)
October 25, 2022 09:00 - 1 minute - 1.34 MBReports now combine both Sponsored Brands and Video Ad type metrics into one single report. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.
SD audiences can help increase your product page reviews (Week 43, Lesson 4)
October 25, 2022 09:00 - 1 minute - 1.31 MBSD provides options to target audiences that include "Amazon Shoppers that Provide Reviews" as one of the audience types. But there's a limitation that we discuss in today's episode. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $1...
Using variations to improve product sales and conversion (Week 43, Lesson 5)
October 25, 2022 09:00 - 3 minutes - 2.43 MBAdding more buying options such as different sizes, styles, colors, etc. can help you match more no. of customer needs and preferences for better conversion and sales. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days....
Advertised Audible books with Sponsored Products (Week 43, Lesson 6)
October 25, 2022 09:00 - 1 minute - 1.06 MBVendors, including book publishers, can now advertise their Audible books with Sponsored Products in the US. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit
Suggested campaigns for new products (Week 42, Lesson 2)
October 21, 2022 08:00 - 2 minutes - 1.8 MBWe saw new campaigns recommended by Amazon on the campaign creation UI. With some presets, that we discuss in this episode. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message...
Understanding your video ad drop off rate through Sponsored Brands campaign report (Week 42, Lesson 1)
October 21, 2022 08:00 - 3 minutes - 2.37 MBThe SBV campaign report provides insights into how shoppers are engaging with your video ads, with over 10 metrics including view-through rate, 5-second views, first quartile views, etc. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 t...
Product detail page enhancements for Brand owners (Week 42, Lesson 4)
October 21, 2022 08:00 - 1 minute - 1.13 MBIt’s currently being tested in the US by Amazon, to help Brands using Amazon attribution increase their brand awareness and selling opportunities ahead of peak season in the US. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k i...
Returns window is extended for 2022 holidays (Week 42, Lesson 5)
October 21, 2022 08:00 - 52 seconds - 632 KBThe standard returns window is extended for the holiday season. And applies to orders shipped by Sellers/Vendors and by Amazon. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Mes...
There’s an update to automated inventory removals (Week 42, Lesson 6)
October 21, 2022 08:00 - 56 seconds - 684 KBStarting October 14, 2022, Amazon will automatically remove unfulfillable inventory that’s been in fulfillment centers for more than 14 days down from 30 days previously. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 da...
Seven alternative steps to reducing bids (Week 42, Lesson 3)
October 21, 2022 08:00 - 8 minutes - 5.69 MBA key downside of simply reducing bids is a drop in sales volumes. While there could be 7 alternative steps you can take to improve sales instead. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown o...
Holiday Inventory Readiness Checklist for Sellers-Fulfilled Prime (Week 42, Lesson 7)
October 21, 2022 07:00 - 3 minutes - 2.6 MBIt will help manage your SFP fulfillment more effectively during the holiday season and prevent any impact on account health. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Messa...
New image variants on Beauty product detail pages (Week 42, Lesson 8)
October 21, 2022 07:00 - 2 minutes - 1.97 MBAmazon has launched a new image variant feature that showcases skin tone diversity for select ASINs in the Beauty category. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message...
The new Top of Search Video ads (Week 41, Lesson 2)
October 13, 2022 13:00 - 2 minutes - 1.99 MBAmazon is testing a new placement for SB Video ads on the Top of search results page, similar to where SB ads appear. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.
Key challenge with category-targeted SB video campaigns (Week 41, Lesson 3)
October 13, 2022 13:00 - 3 minutes - 2.25 MBThe category targeting in SBV only allows negating products and not keywords, though the search term report shows keywords, causing wasted spend. We discuss that and 2 ways to minimize wasted spend. LinkedIn post: https://www.linkedin.com/posts/rohit-baranwal-02116a15b_amazonppc-itsalwaysdayone-activity-6982240478503014400-v-wW?utm_source=share&utm_medium=member_desktop 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ad...
Sponsored Brands now support multiple creatives within Ad groups (Week 41, Lesson 1)
October 13, 2022 13:00 - 1 minute - 1.32 MBSB ad groups now allow more than one creative. Adding them is now similar to adding multiple products inside Sponsored Products campaign. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we...
50% discount on Amazon Vine enrollments in the US (Week 41, Lesson 6)
October 13, 2022 13:00 - 2 minutes - 1.86 MBAmazon is offering a 50% discount on Amazon Vine for the holiday season. The offer is valid till October 31, 2022. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.
The new inventory ledger report (Week 41, Lesson 5)
October 13, 2022 13:00 - 1 minute - 1.05 MBThe new report is like a bank statement of your inventory movement, and helps analyze your inventory movements to and from Amazon fulfillment centers including products that are sold, returned, removed, damaged, lost, and found. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazo...
The tech spec requirements for SD video are different from SB (Week 41, Lesson 7)
October 13, 2022 13:00 - 3 minutes - 2.63 MBYou might not be able to use the same SB video in an SD video campaign. The differences lie majorly in dimensions, file format, bit rate, and codec. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown...
Three videos on the new Kindle Scribe detail page (Week 41, Lesson 4)
October 13, 2022 13:00 - 2 minutes - 1.57 MBQuite unusual to see 3 different videos on a product page but reflects the growing importance of video content on Amazon. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message G...
Catch-All strategy for additional sales (Week 40, Lesson 5)
October 06, 2022 10:00 - 3 minutes - 2.7 MBLet's dive deep into the popular Catch-All strategy and understand how it helps generate additional sales at low costs. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message Geo...
High Impression share does not mean you are crushing it (Week 40, Lesson 6)
October 06, 2022 10:00 - 2 minutes - 2.07 MB5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.
New Video creative option for Sponsored Display (Week 40, Lesson 2)
October 06, 2022 10:00 - 1 minute - 1.27 MBVideo creative is currently being tested on select accounts and is expected to be rolled out soon. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.
SB Campaigns with rejected creatives are no longer showing in the Drafts tab (Week 40, Lesson 1)
October 06, 2022 10:00 - 1 minute - 1.3 MBSince SB now supports multiple ad groups and creatives, it could only be one of them being rejected while others could still be approved. Creatives now show inside ad groups and so their approval status. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow...
We spotted influencer posts on Product Detail pages (Week 40, Lesson 4)
October 06, 2022 10:00 - 2 minutes - 1.94 MBInfluencer posts are now showing on some product detail pages, across the app and web versions. Example. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.
The new Gross and Invalid Traffic report (Week 40, Lesson 3)
October 06, 2022 10:00 - 1 minute - 1.21 MBThe report is available for Sponsored Products, Sponsored Brands, and Sponsored Display. Invalid traffic (IVT) is any potentially fraudulent, involuntary, non-human, duplicate, or illegitimate traffic. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow o...
New Amazon App feature - Auto-playing listing videos (Week 39, Lesson 1)
September 28, 2022 07:00 - 1 minute - 1000 KBAmazon is testing out listing videos on the search results page. While scrolling through the products, the main image switches to video after a couple of seconds. The video auto-plays with a CTA “Watch now” which, when clicked, expands to cover your device's width. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit RESOURCES Read our News Feed. Book an Amazon Advertisin...