Key challenge with category-targeted SB video campaigns (Week 41, Lesson 3)

It's Always Day One

English - October 13, 2022 13:00 - 3 minutes - 2.25 MB
Entrepreneurship Business Marketing amazon advertising branding fba content ppc social advertising amazon seller amazon business brand voice Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Catch-All strategy for additional sales (Week 40, Lesson 5)

Next Episode: Holiday Inventory Readiness Checklist for Sellers-Fulfilled Prime (Week 42, Lesson 7)

The category targeting in SBV only allows negating products and not keywords, though the search term report shows keywords, causing wasted spend.
We discuss that and 2 ways to minimize wasted spend.

LinkedIn post:
https://www.linkedin.com/posts/rohit-baranwal-02116a15b_amazonppc-itsalwaysdayone-activity-6982240478503014400-v-wW?utm_source=share&utm_medium=member_desktop

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