This Old Marketing
438 episodes - English - Latest episode: 5 days ago - ★★★★★ - 163 ratingsJoe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.
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Episodes
Are We In a Marketing Recession? (437)
July 19, 2024 08:00 - 1 hour - 86.7 MBThis week Taboola does a big deal with Apple to sell their advertising space. Great for Taboola, but what does this message for Apple? Dax Shepard does an $80 million dollar podcast deal with Amazon. Is Amazon going after Spotify and YouTube for podcast dominance? And CMO's are under huge pressure, as stated by the latest research. Are we actually in a marketing recession? Rants and raves include VidCon Baltimore and StickerMule. ----- This week's links: Ken Griffin Buys Dinosaur...
Is the Influencer Economy Beginning to Crack? (436)
July 12, 2024 08:00 - 1 hour - 83.2 MBHas the content creator/influencer business model gone bearish? Glamour seems to think so. We disagree. The Paramount/Skydance deal is finally done...we think. Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube? And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in print? Wins and losses include ArtBotAI and Mohawk Chevy. Rants and raves include Trump speaking at the Bitcoin Conference and AI spammers...
Did Marketing Eat Content Marketing? (435)
July 05, 2024 08:00 - 49 minutes - 61.7 MBA special condensed episode of This Old Marketing. We cover the latest supreme court decision on social media. Good decision or more of the same? And do the brand new rules of marketing and advertising include content marketing? If content marketing becomes marketing, what happens to the discipline? Rants and raves include mxmtoon and research from Meta and Kantar. ----- This week's links: Supreme Court Sends Social Media Back to States Brand New Rules of Advertising mxmtoon ...
Supreme Court Makes Nice with White House Over Disinformation (434)
June 28, 2024 08:00 - 1 hour - 88.6 MBIn breaking news, the Supreme Court is allowing the White House to press social media companies to remove disinformation. Did this really need to go to court in the first place? Time strikes a deal with OpenAI, while the recording industry files suit against Suno AI and Uncharted Labs citing copyright infringement. And...have we learned anything from moving text to video online? Hits and misses include the Verizon logo and the Toys R Us commercial produced with OpenAI. Rants and rave...
Is the Smartphone Killing Us? (433)
June 21, 2024 08:00 - 1 hour - 83.3 MBWhile Wells Fargo is into employee surveillance, the US Surgeon General pushes for a warning on social media much like those on cigarette packages. Forbes threatens Perplexity with legal action, while TikTok debuts humanlike AI-generated avatars for advertising. Hits and misses include Oscar Mayer and American Express. Rants and raves include indie print and the Cannes Lions award winners. ----- This week's links: Wells Fargo Fires Employees Surgeon General and Social Media F...
Is Google the Big Loser in Apple Intelligence? (432)
June 14, 2024 08:00 - 1 hour - 126 MBApple's big developer conference meeting saw the launch of IOS 18 and Apple Intelligence? Apple decided to partner with OpenAI and not Google for their AI integration. Is this a big miss for Google Gemini? Plus, Adobe and Meta have big terms and conditions issues this week. Hits and misses include OpenAI, Google and Nathan's hot dogs. Rants and raves include "Infectious Generosity" by Chris Anderson and yet another AI content marketing launch. ----- This week's links: Adobe's Mi...
Is Twitter/X Dead or Making a Comeback? (431)
June 07, 2024 08:00 - 1 hour - 87.5 MBTwitter/X leans into NSFW content and vertical video. Is this the sign of a turnaround or more desperate measures to stay alive? Robert and Joe take opposite sides and fight, fight, fight. Spotify's CEO makes comments about the cost of content being almost nothing. Should we care or should we boycott? Hits include Four Seasons and 10 Cent Beer night. Rants and raves include signals from Marcus Sheridan and Suits. ----- This week's links: Twitter's New NSFW Strategy Twitter/X Wi...
Does the GoogleGate Leak Even Matter? (430)
May 31, 2024 08:00 - 1 hour - 86.3 MBBig news this week as leaked Google search API documents are released into the world. The TLDR? Google has been lying about how it formulates search results. What do we know? Google manipulates content like an editor of a media company would. But does it even matter? AI scams are hitting a tipping point as we get closer to the US elections. OpenAI inks two more content deals and Elon raises money for xAI. Hits and misses include a home appliance store and Cheez-Its. Rants and raves ...
AI Continues to Eat Media Companies (429)
May 24, 2024 08:00 - 1 hour - 88.6 MBWhile the world gets distracted by Scarlett Johansson's possible case against OpenAI, the AI giant continues to do deals with media companies. This time, Open AI signed a deal with News Corp (owners of WSJ) for $250 million over five years (reported). Who's next? Trump Media's quarterly reported was more than a disaster, and yet the stock keeps going up. And we have a nice disagreement about whether Chick-fil-A should embrace or fire their internal social media influencers. Hits an...
Live from CEX 2024 (with special guest Philip Hernandez)
May 20, 2024 15:25 - 31 minutes - 57.6 MBA special live recording of Joe and Robert with Philip Hernandez from the Haunted Attraction Network, recorded at Content Entrepreneur Expo (CEX) in Cleveland, Ohio on May 5th. Philip goes into detail about how he thinks about and creates content for the network, including the challenges and opportunities in social media content creation. Please follow Philip on Instagram and check out the Haunted Attraction Network. Special thanks to Hubspot for sponsoring the opening reception at CEX, ...
It's Raining AI (428)
May 17, 2024 08:00 - 1 hour - 90.1 MBIt was another crazy week in AI news. On the heals of Google's AI announcement, OpenAI launches ChatGPT4 Omni (o). What does the new iteration mean for creators and marketers? If that wasn't enough, TikTok is upgrading its algorithm with AI. Thank you (not so much). And is the beef between Kendrick and Drake real? We think it's marketing. Hits and misses include John Mulaney's new show and Prof G's podcast strategy. Rants and raves include OEF's 100 Holes of Golf model and more on ...
TikTok Sues US Government (427)
May 10, 2024 08:00 - 1 hour - 96 MBIn the latest social media soap opera, TikTok has sued the US Government over its potential "ban," bringing out the unconstitutional card. Is this just a stalling tactic? Yes...and it's working. More money is flowing into the creator economy after big product successes from MrBeast and Logan Paul. But will the new algo changes be the end of big content creators? And Hollywood continues to lack standards with AI. Is it simply too late? Hits and misses include CEX and Joe Biden. Rants ...
Instagram's Dirty Little Secret (426)
May 03, 2024 08:00 - 1 hour - 90.1 MBJoe and Robert do a deep dive into their CEX presentations...Joe's on the new business model for content creators and Robert's on the marketing MBA. In the news, Instagram launches a new program that will highlight new content creators. They make it sound amazing. The problem is that this will hurt full-time content creators and content marketers. Hits this week include Adidas and Phish (at the Sphere). Rants and raves include the trouble with books and third-party cookies. This week's...
TikTok Is Banned! What Happens Now? (425)
April 26, 2024 08:00 - 1 hour - 87.5 MBIn a whirlwind week on The Hill, a TikTok ultimatum (sell or be banned) passed the House, the Senate and was quickly signed by the President. What happens now? META's quarterly results were outstanding...and then the stock dropped 20 percent. What happened? Taylor Swift does her own deal with TikTok, making the executive team at UMG furious. Is this something for creators and marketers to follow? Hits and misses include Cedar Point and Google. Rants and raves include a big rant again...
Are Corporate Social Media Handles Dead? (424)
April 19, 2024 08:00 - 1 hour - 93.7 MBJohn Deere's search for a new social media creator leads to an important conversation - are corporate social media handles dead? Faced with possibly paying for the news, Google starts removing links to California news sites for some users. And the winner for the dumb move of the year goes to... The VC market for creator startups is up the the first time in multiple quarters, while a group of TikTok influencers send a nasty gram to Joe Biden. Hits and misses include Dove and AI and Cait...
The Rebirth of Print as Innovative Marketing (423)
April 12, 2024 08:00 - 1 hour - 93.2 MBCould marketers finally be waking up to the advantages of direct print? The relaunch of some high-profile magazines, and the launch of Robinhood's new print magazine leads our discussion. In other news, Alphabet is reportedly looking at acquiring Hubspot and a new privacy bill is being drafted in Congress. And...is synthetic AI training data setting us up for disaster? Hits and misses include Jack Conte and Suno.ai. Rants and raves include creators Kelsey Russell and Andrew Huberman. ...
Our Most Impactful Business Books of All-Time [Special Episode] (422)
April 05, 2024 08:00 - 43 minutes - 40.1 MBRobert and Joe run through the business books that have made the most impact on their lives and careers. They include: Marketing Management – Philip Kotler Discovery Driven Growth – Rita Gunther McGrath Different – Youngme Moon How Will You Measure Your Life – Clayton Christensen Zen and the Art of Motorcycle Maintenance – Robert Pirsig Think & Grow Rich - Napoleon Hill Seven Habits of Highly Effective People - Stephen Covey Stranger in a Strange Land - Robert Heinlein IMC:...
Here Comes Social Media Verification (421)
March 29, 2024 08:00 - 1 hour - 60.2 MBNews this week as Florida governor Ron DeSantis signs a law restricting social media access for children. Is this the first step to full-on social media verification or just another fruitless attempt to tell people how to parent? Trump's Truth Social goes public and hits meme stock territory. How long with the party last? Spotify adds video learning to its platform. Is YouTube in Spotify's sights? And print is back baby! Hits and misses include a Ryan's World movie and Comscore. Rant...
Apple Shows AI Weakness with Google Deal (420)
March 22, 2024 08:00 - 1 hour - 67.5 MBIn this special episode #420, Joe and Robert dissect the upcoming Apple/Google deal for AI and the iPhone. Is this a sign of weakness for Apple or are they just buying time? OpenAI's chatbot store is filling up with spam. Are you surprised? And a group of publishing experts launch Authors Equity to give more rights back to authors. Uh, we don't think so. Hits and misses include Liquid Death and Coca-Cola. Rants and raves includes a full overview of the TikTok banning bill and why it'...
AI Content: Time Is Running Out to Get Your Content House in Order (419)
March 15, 2024 08:00 - 1 hour - 95.4 MBWe are in post-social media and, now, a post-search environment. The next 12 months are critical to start getting your content assets in order for the AI Content wave. The House passes a bill that could lead to a TikTok ban. Uh, we told you so. But does it really matter? Google's Gemini AI refuses to answer political questions (among other things). This leads to a conversation on how AI Truth is coordinated and what we can do about it. MrBeast tells everyone to slow down a bit...that l...
12 Secrets to Content Marketing Success [Special Episode] (418)
March 08, 2024 09:00 - 56 minutes - 52 MBIn this special #ThisOldMarketing episode, Joe and Robert review their presentations from Social Media Marketing World 2024. Robert shares his insights, including: The Value of Relationships The Product Content Mindset The Point of View Architecture The Trust Exercise - Audit Your Experiences Joe runs through his secrets for content marketing success, including: Building the Base The Content Tilt Acquiring Content Assets Creators over Content Pillar Content Projects The...
Vice Implodes. What's Wrong with the News Media Model? (417)
March 01, 2024 09:00 - 1 hour - 63.8 MBAnother media company bites the dust. This time it's the once-darling Vice Media. Is the news media business model broken or is there something else at work here? A big supreme court case involving social media moderation is being reviewed by SCOTUS. Could it happen? We'll see this summer. Is Google on death row? It's clear the product is getting worse. Will ChatGPT come to the rescue? And Tyler Perry shelves his studio project because of Sora. Hits and misses include Bitcoin and A...
OpenAI, Google, Billy Joel and More AI Craziness (416)
February 23, 2024 09:00 - 1 hour - 129 MBIt's been a crazy two weeks for artificial intelligence. OpenAI officially launched Sora, the text-to-video tool. At the same time, Google launched their AI-version of Gemini inside workplace. Is podcasting really a racket? Maybe it's just more of the same. Hits and misses include Paramount's bad timing and Nvidia's HUGE quarter. Rants and raves includes the NYTime's ad tool and Billy Joel's new AI video. This week's links: Sign up to CEX and use code TOM100 to win a guest spot o...
Secrets to Growing a Content Brand [Special Episode] (415)
February 16, 2024 09:00 - 53 minutes - 48.8 MBIn this special Blossom episode of This Old Marketing, Joe and Robert discuss the insights and secrets into creating a profitable content brand, for both content marketing and content creator goals. Topics discussed include: How to truly differentiate and grow an audience How to create a content tilt Do you build or buy? Focus on creator, brand or content brand? and many more content marketing insights This week's sponsors: Smart sales software for today's multitasking reps tha...
Is Content Exclusivity Dead? (414)
February 09, 2024 09:00 - 1 hour - 61.9 MBThe boys discuss Joe Rogan's new content deal with Spotify. Is this the future of podcast and YouTube deals, or is this just for the one percenters? Also, how should a brand approach this kind of deal? Meta will label AI images across all their properties. Is this just a point in time or will it have lasting impact? In addition, Meta cut off Facebook to developers. Like we didn't see that coming. In hits and misses, Robert praises L'Oreal and misses on Taylor and the right. Joe hits on...
Deepfakes and Small Screens Overshadow Marketing in 2024 (413)
February 02, 2024 09:00 - 1 hour - 63.6 MBBig tech CEOs ran to Washington to explain why they haven't protected US children. YouTube and TikTok continue to dominate and grow in profit and usage. Is it imperative that all companies market on these channels today? And George Carlin and Taylor Swift deepfakes dominate the news. Is there anything we can do about them or have we unleashed Pandora's box. Rants and raves include small audience wins and a new place for the chief marketing officer. This week's links: Elmo's Wellnes...
Big Opportunity for Content Marketing Acquisitions (412)
January 26, 2024 09:00 - 1 hour - 65 MBNetflix Q4 earnings show how far the company is ahead in the streaming wars...plus...their licensing deal with WWE vaults them into a live-events leadership position. So, what's next and what can we learn from their strategy? Sports Illustrated is "mostly" dead. Here's a big opportunity for a brand like Nike or Under Armour to make a content marketing buy. Why isn't this happening more often? And does the creator economy need a creators' union? The boys say no. Rants and raves include ...
Apple Plays Havoc with Podcast Industry (411)
January 19, 2024 09:00 - 1 hour - 65.2 MBBig news in media and marketing as Informa purchases a majority stake in TechTarget. Is their strategy of "focused scaling" correct for B2B? Apple overhauls their podcast download system, sending podcast leaders into a panic over revised download numbers. Ah...rented land. And OpenAI launches Chat GPTeams. Rants and raves include Reddit's court victory over WallStreetBets and a big marketing mistake at Solo brands. This week's links: TechTarget x Informa The Incredible Shrinking ...
The Water Polo-Playing Squirrels Episode (410)
January 12, 2024 09:00 - 1 hour - 66.2 MBIf you don't get the title, stay until the end. In this episode, Joe and Robert discuss what's happening at CES, including the role of the creator/influencer inside a media company. Netflix, Instagram and Amazon all make major streaming cutbacks. Is this just "right sizing" the business, or is everyone trying to figure out how to compete with TikTok? In rants and raves, it's the end of the third-party cookie on Google, and a new sports bar opens with access to sports from women athlete...
Digital Is Crowdy [The Search for Differentiation] (409)
January 05, 2024 09:00 - 1 hour - 65.4 MBJoe and Robert are back from a crazy 2023 with thoughts of Elon and crowdiness. In this episode, Steamboat Willie is released from its copyright shackles. Is there an opportunity for brands in out-of-date content? Fidelity lowers X's valuation even more. Is a turnaround to come? Time appoints a new Chief Events Officer in a clear signal that there is a bull market for in-person events. In rants and raves, Joe comments on the right-sizing of creator businesses, while Robert pontificat...
Content Marketing Confessions and Pet Peeves [Special Episode] (408)
December 29, 2023 09:00 - 58 minutes - 73.2 MBJoe and Robert take time out of their regular programming to talk about key marketing career challenges and how they overcame them. In addition, the boys do a speed round on content marketing pet peeves. This week's links: Sahil Bloom's Annual Review This week's sponsors: Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pag...
2024 Content Marketing Predictions Show [Special Episode] (407)
December 22, 2023 09:00 - 59 minutes - 74.6 MBIt's here! The annual episode where Robert and Joe predict everything that will not go right in the content marketing and media world. This year, the boys predict: A social media collapse - TikTok and YouTube see big surges as the waves of the strike Tsunami hit. AI goes mainstream and actually starts to earn its keep – but NOT in creating externally focused content but rather conversational Advertising and behind the scenes marketing work. Brands go "all in" on owned media - especial...
Short-Form Video Is the New Marketing Gateway Drug (406)
December 15, 2023 09:00 - 1 hour - 94.8 MBThe latest social media usage results by Pew are out and...surprise, surprise...almost half of all teenagers are on social media "literally all the time." It seems that short-form videos are ruling the day on nearly all platforms. Mega-publisher Axel Springer does a deal with ChatGPT to include news. What does this mean for media companies and the future of search? And everything you know about podcasts might actually be wrong. Rants and raves include permissions on Dropbox and Magna/O...
Will Gemini Be Google's Search Savior? (405)
December 08, 2023 09:00 - 1 hour - 90.8 MBGoogle makes their big AI announcement regarding Google Gemini. Can the new AI suite save Google's stalling search business? Is purpose-driven content dead after failures by Bud Light and Target? Joe is skeptical but Robert thinks there is a big opportunity. Spotify announces some big layoffs and a strategic change, while the NCAA might be hiring students in the very near future. Rants and raves include TikTok shopping and a new model for digital ad revenue. This week's links: Goog...
Is Elon Destroying X on Purpose? (404)
December 01, 2023 09:00 - 1 hour - 87.2 MBElon Musk's remarks at the recent Dealbook conference show (inconclusive) evidence that he is actually trying to lower X's valuation to such a point to where he can buy the company back (from debtors) at pennies on the dollar. Synthetic (AI) content is on the rise. Google is having major problems with it, and some (experts) say that over 90 percent of all content will be AI generated by 2026. And finally, should creators (and marketers) start thinking about protecting their digital liken...
The Mess at OpenAI (403)
November 24, 2023 09:00 - 1 hour - 98.6 MBNote: This was recorded before Sam Altman was reinstated at OpenAI. Go figure! Joe and Robert go indepth on the soap opera that is OpenAI, and the ramifications on marketers and content creators. X sees another exodus of advertisers. Is this the end of the road for the former blue bird? And TikTok is now used at a key news source for 30 percent of young adults. Should we be scared? Rants and raves include ideas to save local journalism and Buzzfeed's new business model. This week's...
AI Is Becoming Normalized. That's a Problem. (402)
November 17, 2023 09:00 - 1 hour - 83.2 MBThe new actors' agreement and Meta's newly released guide for political advertisements tell us one big thing - AI content will begin to flourish. Get ready for massive process and job changes in the very near future directly because of these two announcements. In other news, YouTube has ad blockers going crazy with their new AI-sniffer tools. Have we seen the end of ad blockers? In rants and raves, Joe raves about SNAP's CEO and rants about the new ESPN Bet. Robert raves about Mark Ritso...
Grading Our 2023 Content Marketing Predictions [Special Episode] (401)
November 10, 2023 08:00 - 54 minutes - 67.5 MBA very special episode where Joe and Robert review their content and marketing predictions from the previous year. Do they make the grade? You need to judge for yourself. TikTok will be banned. Netflix will merge with another streaming platform. LinkedIn will rise to the top. First party data will rule. AI dominates. Google uses AI detector. Content acquisitions on the rise. Recession will be localized to tech only. Cryptopunks and Bored Apes double. Apple will introduce...
AI & The Melting of Truth (400)
November 03, 2023 08:00 - 1 hour - 84.6 MBA special 400th episode of This Old Marketing. And yes, the boys are getting up there! Joe and Robert discuss AI announcements by the US President and Microsoft (launching of Copilot), as well as Google integrating AI into search. For AI to work well, it needs to be working from a correct set of information. Is that the case or should we be worried? Elon holds a company meeting and talks about X doing almost everything. It's too bad that Apple and Google have a head start in this area. ...
Meta Chooses Profits Over Kids (399)
October 27, 2023 08:00 - 1 hour - 92.7 MBBreaking news as X year-over-year numbers plummet. Can the Elon-run social media site recover? Meta, and more specifically Instagram, is being sued by 33 states. The charge? That the company repeatedly misled the public about the dangers of being on their platform. Joe and Robert discuss the sad truth: Meta puts profits (and addiction) ahead of the future of America. Done and done. And finally, new research suggests that trust in media is at an all-time low (and getting worse by the mi...
X Makes First Major Move to Payments Platform (398)
October 20, 2023 08:00 - 1 hour - 88.7 MBThis week the all-knowing Elon announced their "everyone gets charged a dollar" plan. Musk made this sound like it was a "bots" move. Joe and Robert know it's something completely different. Tucker Carlson makes his well-telegraphed move to media company (we called this). What can creators and marketers learn from the move? And marketers are as tense as ever. Is this temporary or just stating the obvious? Rants and raves include a bit of Shakespeare, following by Google and Taylor Swif...
AI Chatbots Run Amok (397)
October 13, 2023 08:00 - 1 hour - 85.2 MBThe boys ramp up the show talking about Kendall Jenner's new AI chatbot Billie, brought to you by Meta. Scary? Yes. More to come? Absolutely. Social media sites have been making changes for years that are hurting traffic to media and brand sites. The latest data will bring chills to your web analytics manager. At the same time, X is making some ridiculous moves, including rolling out a new "advertising" program, discouraging links in posts, and barring Linda Yaccarino from any more speak...
The Painful Death of X: The Everything App (396)
October 06, 2023 08:00 - 1 hour - 94.4 MBThe boys are back in real-time talking all things X, Google's podcast moves, and how to drive subscriptions. X CEO Linda Yaccarino does the company no favors with her interview at Vox's CODE conference. Ads are down. Usage is down. The only thing that can save X might be Linda's couch pants. Google podcasts is no more. Alphabet decides to cancel the podcast player and move resources over to YouTube. Good move? And new research is out about who exactly is paying for subscriptions these ...
Surviving a Content Marketing World [Special Episode] (395)
September 29, 2023 08:00 - 54 minutes - 66.5 MBA special Content Marketing World week episode where Joe and Robert break down their talks from the big event. Robert goes indepth on content marketing's evolution into, just, marketing. Or is it vice versa? Joe goes through 20+ points about how a content marketer can make the transition to full-time content creator (as a business). The boys also entertain a question from Paris (in a van) from Australia. Finally...Joe and Robert make a big announcement. ----- Liked this show? SU...
A Media Business Dumpster Fire (394)
September 22, 2023 08:00 - 1 hour - 87.8 MBCan anyone save the media business? Joe and Robert discuss the downfall of big media and where the opportunities are for content marketers and creators. Elon is pivoting X/Twitter to subscription only. Incredibly smart or inherently stupid? Scribe Media is not dead (as reported). Good news? And Google plays with politics and Taylor Swift. Rants and raves include Robert's new book (link below) and how we need to buy differently from creators. This week's links: Elon Musk and Subsc...
Amazon Evicts More Creators (393)
September 15, 2023 08:00 - 1 hour - 88 MBIs Quibi finally dead? Maybe...but the bigger issue is the "right sizing" of the streaming business as a whole. Valuations and investment continue to go lower. The DOJ's trial against Google begins this week. Will anything stand or will Google continue to shake the regulators? And Amazon decides to kill their periodicals business, putting more media companies and creators out of business. Who's at fault? Rants and raves include the greatest pass in Cleveland history, the Apple iPhone 1...
AI Continues To Eat Media Business Models (392)
September 08, 2023 08:00 - 1 hour - 85.6 MBDisney, NY Times and CNN are among dozens of major media companies blocking access to ChatGPT. Is this the right move or completely short sighted? Joe and Robert think the latter. At the same time, OpenAI launches their new enterprise product. And Gannett (and others) backtracks on their usage of automated news writing. Is this the right decision? Rants and raves include LinkedIn's new verification partnership with Clear and Charter's problem with Disney. This week's links: ChatGPT...
The Next Thing in Content, Amazing Cases, and "If We Had a Job" - Office Hours Special Episode (391)
September 01, 2023 08:00 - 56 minutes - 69.3 MBA very special episode of This Old Marketing where Joe and Robert take questions from LinkedIn. The boys answer such questions as: Which marketing trend died out faster than expected, and which one will come back? Which company/organization is doing content best today? Other than AI, what the next thing in content marketing? If you had to start over from scratch - no network, connections, favors, etc... and you had $10K to build a cash flow positive business making six figures within...
Is the Advertising Crisis Over? (390)
August 25, 2023 08:00 - 1 hour - 90.7 MBThe marketing and advertising recession continues on per a WPP earnings report. Is there an end in site? Will 2024 be better? The boys discuss. Yuga Labs fights with Opensea about crypto revenues. Who is right? And...will crypto winter ever end? Threads web version is "finally" here. Is it too little too late? And finally, Elon scraps blocking in Twitter X. Does it really matter anymore? Rants and raves include the ongoing writers' strike saga and the musical, Six. This week's link...
Fake Content Everywhere [and what to do] (389)
August 18, 2023 08:00 - 1 hour - 90.5 MBWhat do marketers and creators do about all the fake content? Joe and Robert discuss a slew of AI-generated books, while an 80s horror film that never actually happened goes viral on TikTok. And does Google care about your content as they employ more AI in their searches? The boys discuss a few ways to make sure your content continues to be found. Rants and raves include a gender disparity documentary and a content marketing salary survey. This week's links: AI-Generated Books Are ...