This Old Marketing
438 episodes - English - Latest episode: 5 days ago - ★★★★★ - 163 ratingsJoe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.
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Episodes
PNR 38: John Oliver Rants Against Native Advertising
August 05, 2014 01:39 - 1 hour - 59.5 MBIn this episode, Joe and Robert discuss why the challenges with content marketing for associations is pretty similar to every other company. In addition, the boys cover new research on Facebook versus Instagram, dark social, Adidas and a video on John Oliver completely tearing apart native advertising. This week's rant from Robert is why everyone CAN be a storyteller, while Joe raves about Jack Daniel's distillery. This week's #ThisOldMarketing example of the week: Aircraft Owners and Pi...
PNR 37: How to Steal Audience from Publishers | Content Marketing from Beck
July 29, 2014 00:03 - 1 hour - 55.2 MBIn this episode, Joe and Robert discuss Beck's mad content marketing moves, a new content marketing research report from Forrester, and what the real purpose of native advertising is for brands. In addition, the boys discuss content marketing at Aon and a new social media strategy from Jay Baer. This week's #ThisOldMarketing example: Galignani Publishing (our oldest example to date).
PNR 36: Forbes, Bizo Sold; Time Creates Native Group
July 23, 2014 03:20 - 59 minutes - 54.2 MBThis week on #ThisOldMarketing, Robert and Joe discuss the Forbes deal, as well as LinkedIn buying the Bizo platform. In addition, the boys discuss Time's creation of a native ad group, the newspaper crisis, and Ford's former Social head Scott Monty moves to the dark side. Raves come from Weird Al Yankovic and the Gettysburg Museum. This week's TOM example: L'Oreal's Makeup.com.
PNR 35: Does Sponsored Content Have a Trust Problem?
July 15, 2014 02:34 - 59 minutes - 54.9 MBIn this episode of #ThisOldMarketing, Joe and Robert discuss Walmart's big data move and what it means for brands. The boys also discuss research showing that sponsored content may have a trust problem, as well as what an article looks like when a freelance writer goes off. Rants and raves includes Lebron's text-based decision announcement. This week's TOM example: Credit Suisse's magazine from 1895: Bulletin.
PNR 34: The Death of Email Has Been Greatly Exaggerated
July 07, 2014 11:26 - 54 minutes - 49.6 MBIn this episode, Joe and Robert discuss content marketing hitting the big time at HBR. After that enjoyable discussion, the boys chat about media agencies getting into the content production business, why email is far from dead, and then a handful of research posts that are readily made fun of. Rants and raves includes a great case study from Newcastle Brown. This week's #ThisOldMarketing example: Southern Poverty Law Center.
PNR 33: P&G Kills All Marketing Titles
July 01, 2014 02:56 - 1 hour - 55.2 MBIn this episode, Joe and Robert discuss CMI's purchase of the Intelligent Content Conference, and then dive deep into P&G's new edict that all marketing titles will change to something different. In addition, the boys discuss Google's change to get rid of Google authorship pictures, as well as some new research on how brands spend money to promote owned content. This week's #ThisOldMarketing example comes from Chango.com.
PNR 32: We Have No Idea if Ads Actually Work
June 23, 2014 19:29 - 1 hour - 56.8 MBIn this week's #ThisOldMarketing podcast, Joe and Robert discuss the top 10 brands on LinkedIn's Content Marketing scorecard. In addition, the boys chat about an IKEA fan site gone wrong, reaching millineals with content marketing, and do we really know if online ads work or not. Joe and Robert rant and rave about CMO-readiness for technology and whether PR is better than content marketing. This week's #ThisOldMarketing example: Albert Heijn's supermarket chain.
PNR 31: The Future of Native Advertising | M&A Activity for Brand Publishing
June 17, 2014 01:20 - 1 hour - 60.9 MBIn this episode, Joe and Robert discuss whether or not brands will destroy the native advertising opportunity, and whether you can actually program native to audiences. In addition, the boys banter about the Red Bull Media House model, and how many brands will follow their publishing structure. Robert rants and raves about the Dumb Ways to Die franchise, and Joe rants about the closed atmosphere at the US Open. The week's #ThisOldMarketing example: BeingGirl.com from P&G.
PNR 30: Facebook Confirms It: You Have to Pay to Play
June 10, 2014 02:21 - 58 minutes - 53.6 MBIn this episode, Joe and Robert discuss the latest findings straight out of Facebook: Organic reach on the platform is now less than 2%. Facebook is becoming a pure play paid platform in many cases. The boys also discuss how much data you actually need for your content marketing strategy. The final news articles provides a cross section of a record month for magazine launches with a shuttering of a dozen tried and true niche magazines. This week's #ThisOldMarketing example: The Fresh For...
PNR 29: A Reality Check for Brands as Publishers | A Must-Read Report
June 03, 2014 02:29 - 55 minutes - 50.6 MBIn this week's episode, Joe and Robert disect the latest report from Mary Meeker on the latest in technology trends. The boys then go deep into what brands are missing from the publishing equation, as well as Conde Nast's "Magna Carta" guide for native advertising. Raves go to Maya Angelou and a Harley Davidson/Marvel comic book series. This week's #ThisOldMarketing example: Martin Guitars.
PNR 28: Brands Don't Care a Lick about Traditional Publishers
May 27, 2014 00:44 - 43 minutes - 39.9 MBHappy Memorial Day to those in the States. In this episode, Joe and Robert rant a bit about a new content marketing awards program, and then become puzzled by a speech from a Dell marketing executive about the future of traditional publishing. The boys finish the program with a take about mobile and where content marketing fits into a mobile strategy. This week's #ThisOldMarketing example: USAA magazine.
PNR 27: A Must-Read Report from The New York Times | The FCC Is Wrong
May 20, 2014 01:44 - 59 minutes - 54.8 MBIn this episode, Joe and Robert go into detail about the leaked New York Times report uncovering the major challenges they are dealing with to stay relevant in digital news. It's a must read for all businesses. In addition, Joe and Robert discuss the integration of brand newsrooms, content marketing research in Australia, and the Tea Party's new online digital publication. Robert's rant this week includes comments about the FCC non-ruling on fast laning. This week's #ThisOldMarketing examp...
PNR 26: Finding the Moneyball of Content Marketing
May 13, 2014 02:08 - 51 minutes - 47 MBIn this episode, Joe and Robert discuss the Omnicom/Publicis breakup party and there are some saying that PR is included in Google's Panda algorithm. In addition, the boys discuss the future of marketing apps, why content marketing fails, and go in-depth on finding your Moneyball number for Content Marketing. This week's #ThisOldMarketing example: Poetry Magazine.
PNR 25: The Future of News | The Deception of Native Advertising
May 06, 2014 01:15 - 54 minutes - 49.9 MBIn this episode, Pulizzi and Rose discuss the new upfronts (newfronts) and why some people are all bent out of shape over native advertising. The founder of Netscape is betting big on the future of news, while the boys discuss that there are a few new ways to get it paid for. And in the rants and raves, Amazon leverages Twitter to add to your personal shopping cart and we find out that Mr. Rose is not the leading content marketing expert in LA. This week's #ThisOldMarketing example: Navyfo...
PNR 24: LinkedIn Goes All In | Google+ on Death Watch
April 29, 2014 11:48 - 1 hour - 57.1 MBIn this episode, the boys rant about whether or not Google + is closing its doors on being competitive with Facebook. Consumers now use the web more than watching television (for whatever that's worth) and Joe and Robert discuss all the possible companies that LinkedIn should purchase. In other news, Facebook launches a wire service and hardly anyone remembers see a native ad. This week's #ThisOldMarketing example: Indium Manufacturing.
PNR 23: Organic Reach in Facebook Is Gone | Enterprise Content Ineffective
April 23, 2014 02:25 - 1 hour - 55.8 MBIn this episode of PNR and #ThisOldMarketing, Joe and Robert discuss some changes in Google Analytics, followed by a deep discussion on the future of Facebook for content marketers. More news for the week includes agencies building out newsrooms, new CMI content marketing research on B2B enterprises and why social media fading into wallpaper is a good thing. This week's TOM example of the week: Dell Power Solutions.
PNR 22: The Future of Publishing | VC Money Runs Rampant in Content Marketing
April 16, 2014 11:50 - 1 hour - 55 MBIn this episode of PNR's This Old Marketing, Joe and Robert talk about the future of publishing, and the one thing that both publishers and brands need to focus on when building out a content marketing practice. The boys also cover a number of money deals flowing into the content marketing industry, and what this means for the next 12 months. Cosmo causes a stir and Shutterstock launches a new education and training platform. This week's TOM example of the week: Fire Protection Engineering ...
PNR 21: Should Content Marketing Buzz Off? | The Middle Is Dangerous
April 07, 2014 23:05 - 51 minutes - 46.8 MBIn this episode of PNR, Joe and Robert discuss a news article about how content marketing should just buzz off. Other news includes a strategic approach to content marketing, a research study finds that press releases are the most credible content for brands, and how being just mediocre in your content creation and distribution is a dangerous place to be. This week's #ThisOldMarketing example is NewTekniques Magazine.
PNR 20: Live from Content Marketing World Sydney
March 31, 2014 10:37 - 54 minutes - 50.6 MBThis week to celebrate PNR's 20th episode, Joe and Robert record #thisoldmarketing live from Content Marketing World in Sydney, Australia. Special guests include King Content's Todd Wheatland and Cisco's Tim Washer. The boys discuss LinkedIn's new content analytics package, the end of blog comments, and the market pulse on content marketing in Australia.
PNR 19: Time to Ignore Facebook and Google
March 25, 2014 13:26 - 53 minutes - 49.7 MBThis week, Joe and Robert talk about the latest Facebook algorithm change, which pretty much assures we will have to pay Facebook to get our content noticed. At the same time, Google goes out to hunt guest blogging spammers. After a nice discussion on transparency, Robert covers this week's TOM example: Baseball Cards.
PNR 18: Growing Pains for Native Advertising | Harley's Content Past
March 19, 2014 00:42 - 51 minutes - 47.9 MBThis week, Joe and Robert dig deep into native advertising...first with the Wall Street Journal's new native launch, and then with Guardian's native play with Unilever. This show is filled with rants about publishers and agencies, and finishes with our TOM example: The Enthusiast from Harley Davidson.
PNR 17: Stop Complaining, Content Marketing Is the Phrase
March 11, 2014 23:29 - 58 minutes - 54.1 MBJoe and Robert discuss the week that was SXSW, and chat about brands Travotifying everything. In addition, Print is back, yet again, and Joe and Robert rant about people who rant about the phrase 'content marketing'. This week's TOM example: Energy University.
PNR 16: Don't Publish On Rented Land | Facebook Follies | Patagonia Footprints
March 05, 2014 02:21 - 56 minutes - 52.5 MBJoe and Robert discuss the LinkedIn job bank fiasco and then discuss whether agencies really can do content marketing well. In addiition, the boys discuss not publishing on rented land, and more critical reviews of Facebook's algorithm changes. This week's #ThisOldMarketing example: Patagonia footprints.
PNR 15: LinkedIn Opens Publishing for All | Learning from SI's Swimsuit Issue
February 25, 2014 17:48 - 53 minutes - 49.5 MBIn this episode, Joe and Robert talk about the big news around LinkedIn opening up their publishing program for all LinkedIn users. The boys also talk about Buzzfeed's advice for content success, Sprinklr buys Dachis and content marketing examples from Toyota and Chevron. This week's TOM example of the week: Thomas Edmonds.
PNR 14: The History of Content Marketing Shocked | Guardian's Unique Content Move
February 19, 2014 23:38 - 50 minutes - 47 MBIn this episode, Joe and Robert talk about GE's new sponsored content play on the Tonight Show with Jimmy Fallon, as well as multiple native advertising moves from the Guardian and Yahoo!. This week's #ThisOldMarketing example is a shock to the world: There is a new "oldest content marketing example" for the boys to banter about.
PNR 13: Is LEGO Smelling Oscar? | Defining Advertising | Facebook Click Fraud
February 12, 2014 14:31 - 49 minutes - 45.5 MBIn this episode, Joe and Robert talk about the hit movie from LEGO and what it means for content marketers. In addition, Joe and Robert talk about the blurred line of advertising, Klout's new publishing tool, and an amazing discovery about Facebook click fraud. This week's TOM Example: HomeMadeSimple.com from P&G.
PNR 12: The Future of Facebook | Chipotle Launches Series | Super Bowl Bust
February 05, 2014 02:13 - 49 minutes - 46 MBIn this episode, Joe and Robert talk about Facebook's launch of "Paper" and the evolution of Facebook's graph search into something that will rival Google. Chipotle announces a comedy series on Hulu and Outbrain releases a report that states what relevant content truly is. This week's TOM example: iFly magazine from KLM airlines.
PNR 11: The End of Guest Blogging | No Dates on Blog Posts | Minecraft Education
January 27, 2014 13:15 - 50 minutes - 46.8 MBIn this episode, Joe and Robert talk about Google's Matt Cutts and the proclamation that guest blogging is dead. The boys also discuss SEO and social signals, the future of Twitter, more money for NewsCred, and an advertorial mishap. Robert raves about a new environmental video and Joe rants about not having dates on blog posts. This week's TOM example: Minecraft.
PNR 10: Confusion over Content Strategy | The Truth about Forbes | Nike Content
January 21, 2014 02:25 - 52 minutes - 48.4 MBIn this episode, Joe and Robert talk about more funding for Contently, the truth about Forbes' valuation, why TV is not dying and why CMOs are so bad at customer experience. In addition, Robert reviews content from the dead and Joe rants about the confusion over content marketing and content strategy. This week's TOM example: Nike.
PNR 9: Will Native Become the Norm? | A Trillion Devices | GI Joe & Content Marketing
January 15, 2014 01:07 - 47 minutes - 43.8 MBIn this episode, Joe and Robert talk about the future of content marketing when a trillion devices start talking to each other. Joe explores more on native advertising and the insane growth projections for 2014. Robert covers how marketers are overcomplicating technology. This week's This Old Marketing example: G.I. Joe.
PNR 8: The End of Content Marketing | Kevin Spacey, Netflix and JELL-O
January 08, 2014 02:02 - 50 minutes - 46.9 MBIn this episode, Joe and Robert talk about a "content marketing is dead" post, as well as a big announcement about Kevin Spacey and the Netflix big data model. Robert raves about three amazing new commercials and Joe shares the This Old Marketing example of the week: JELL-O.
PNR 7: The End of Advertising | Content Marketing and Ron Burgundy
December 30, 2013 17:46 - 49 minutes - 45.8 MBIn this episode, Joe Pulizzi (@JoePulizzi) and Robert Rose (@Robert_Rose) talk about what life would be like without advertising, and go in-depth into what Anchorman 2 did differently with content that no other movie ever did before (and what your business can do about it). Also discussed - more content marketing predictions and how small businesses get started with content marketing.
PNR 6: The Content Marketing Predictions Show
December 23, 2013 02:39 - 46 minutes - 42.6 MBTa Da - The annual content marketing predictions show is here! In this special episode, Joe and Robert discuss what actually "will" happen with content marketing in the year 2014. Topics include which surprising company will start purchasing media companies and which channel marketers will be focusing on for the upcoming year.
PNR 5: Brands Competing with Publishers | Content Advertising Agencies | Red Bull Media House
December 17, 2013 18:23 - 45 minutes - 42.1 MBJoe and Robert discuss new research on digital content promotion, comments from Newscorp about their biggest competition - their advertisers, and the evolution of the content advertising agency. TOM example of the week: Red Bull Media House.
PNR 4: Marketing Jobs Slashed | Content Marketing and VCs | Google Ads Social Ads
December 12, 2013 02:47 - 42 minutes - 39.3 MBJoe and Robert discuss the Unilever announcement of their mass layoff of marketing jobs and what it means for marketers in general. Also covered in this podcast: content marketing goes full steam ahead with VC companies; Facebook pushes its ads; Google+ launches social advertising. TOM example of the week: Minnie Maud Hanff and Force Cereal.
PNR 3: Content Marketing Research | Time and Native Advertising | Coke Does It Again
December 04, 2013 22:22 - 41.3 MBJoe and Robert discuss the latest content marketing spending research as well as review what Time magazine feels is its latest savior - native advertising. Also, Coca-Cola releases another idea for content marketers to chew on...a blogger network. TOM example of the week: LEGO magazine.
PNR 2: Native Advertising Spending | Content Marketing as Journalism | WLS Radio
November 26, 2013 00:25 - 43 minutes - 40.1 MBJoe and Robert review the latest native advertising spending research, talk about the many names for content marketing, why traditional media is in trouble, and a bit about Dreamforce 2014. TOM example of the week: WLS Radio from Sears.
PNR 1: Forbes Sale | YouTube Comments | LinkedIn Showcase Pages | Minecraft | John Deere's Magazine
November 20, 2013 14:56 - 38 minutes - 35.6 MBIn this episode, Joe and Robert banter about who should buy Forbes magazine, and the Forbes content business model. They also cover Google+ comment integration into YouTube and LinkedIn launching their showcase pages. Rants about Content ROI and Minecraft (as content marketing) included. This Old Marketing example of the week: The Furrow magazine from John Deere.