Pepsi's New Global Brand Platform with CMO, Mark Kirkham

On Strategy Showcase

English - May 02, 2024 19:00 - 33 minutes - 22.8 MB
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Mark talks us through the formation of Thirsty for More, what it means and its strategic role in the global business. Thanks to the Master of Advertising Effectiveness program for sponsoring this episode. More at www.mae.academy.