How Tubi went from an obscure ad tech company to a content player making shows with actors from Bridgerton

Next in Media

English - May 07, 2024 09:00 - 23 minutes - 21.9 MB
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Next in Media spoke with Melanie Brown, head of advanced TV at Tubi, about the company's unique origin story, and how the company is looking to lead a wider crop of brands to embrace CTV. Brown also provided a reality check on CTV's ad targeting capabilities at the moment, and gave her unique take on the future of media buying and measurement.

Guest: Melanie Brown

Host: Mike Shields