The No Normal Show by BPD
208 episodes - English - Latest episode: 9 days ago - ★★★★★ - 9 ratingsIn our world of branding and marketing in the health space, there should never be acceptance of the status quo, the old-school, the normal. We should always be pushing forward, celebrating the different, breaking new ground, highlighting the innovative. So welcome to The No Normal Show, our forum for tossing around thoughts, opinions, and ideas on what’s new, cool, different, innovative, questionable, or otherwise related to how consumers navigate health. Plus some other fun stuff thrown in.
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Episodes
How to drive patient acquisition with precision marketing
April 15, 2024 18:13 - 30 minutes - 27.8 MBPatient acquisition is HOT on the minds of healthcare marketers. As the race for first-party data, AI, and personalization heats up, service line marketing ROI has never been more critical. Join Anne DiNapoli Block, Managing Director, Data Solutions & Analytics at BPD; and Ben Fuqua, Senior Vice President of Data & Analytics at Revive as we discuss the challenges, roadblocks, and future of precision marketing.
Election Year: Navigating Healthcare Through Politics
April 04, 2024 16:00 - 29 minutes - 27.4 MBElection years can bring lots of noise, more media spending, and the politicizing of non-political issues. So how can healthcare brands prepare themselves for the chaos that election years can create? In this episode Evan Harris, Senior Account Supervisor at Revive and Valerie Cole, Senior Director of Integrated Media at Revive share their thoughts on how your organization can be ready to navigate the storms for protecting your reputation, negotiating in a crowded media landscape, and we'll e...
For the love of AI
March 29, 2024 19:20 - 14 minutes - 13.1 MBIn this short episode, we cover three of the latest news headlines in healthcare and marketing. First, we're still seeing fallout from the UnitedHealth and Change Healthcare data breach, which continues to impact hospitals and healthcare providers with significant losses. Medicare is now covering Wegovy for patients with a risk of heart disease. And last but not least, Nvidia is expanding its AI initiatives in healthcare. Buckle up, and join us for the ride.
Ageism in healthcare, a tech "supercycle", and Biden's plan to lower healthcare prices
March 13, 2024 19:25 - 10 minutes - 9.36 MBThree articles to read: Ageism in healthcare: https://www.npr.org/sections/health-shots/2024/03/07/1236371376/bias-ageism-older-adults-geriatrics Amy Webb's 2024 Emerging Tech Trend Report @ SXSW: https://www.youtube.com/watch?v=5uLSDbh6M_U President Biden Takes New Steps to Lower Prescription Drug and Health Care Costs, Expand Access to Health Care, and Protect Consumers: https://www.whitehouse.gov/briefing-room/statements-releases/2024/03/06/fact-sheet-president-biden-takes-new-steps-to...
Into the Upside Down: Cyberattacks, Task Automation, and Streaming
March 01, 2024 18:43 - 13 minutes - 12.7 MBChange Healthcare, owned by United Health Group, just faced a major cyberattack. Join us as we discuss what those implications could look like for healthcare organizations and find out what we think about Amazon's Health Services Chief Medical Officer's op-ed on how AI can solve physician burnout. Also, what does Nielsen's report say about streaming? Tune in now.
Healing Through Creativity
February 21, 2024 17:30 - 30 minutes - 27.6 MBHealthcare is fundamentally about humans. We serve patients, caregivers, families, physicians, and communities. Yet, sometimes when marketing healthcare services, the human needs get lost. The best creative ideas are the ones that find the tension and reflect the human experience. In this episode, Christian Barnett, Revive's Chief Creative Officer joins Mindy Adams, Chief Creative Officer at BPD to explore ways to find human truths in healthcare marketing—and increase creativity for good.
Back to the Future: Apple Vision Pro & The Funnel Wars
February 15, 2024 15:48 - 10 minutes - 9.61 MBHere are the links to some of the articles and topics we've mentioned in the show: Apple Vision Pro New England surgeon says Apple Vision Pro has the potential to ‘redefine’ health care 3 health systems share their Apple Vision Pro plans The Funnel Wars Takes Two Steps Back Amazon Health goes through layoffs
Top Priorities for Health System CMOs in 2024: Constituents & Collaboration
January 24, 2024 19:19 - 39 minutes - 36.5 MBIt's a challenging time for health system marketing & communications teams. With more internal stakeholders and external constituents than ever, how do you juggle the competing needs and objectives throughout your organization? Join Marian Dezelan, former health system CMO, and Sasha Boghosian, Chief Strategy & Innovation Officer at Revive, to discuss the ever-evolving role of health system Chief Marketing and Communications Officers and explore ways to bridge the gap with finance, HR, DEI, a...
No Normal Newsflash: Payor M&A, Gemini, and CVS Drug Price Transparency
December 21, 2023 16:00 - 22 minutes - 20.8 MBAs healthcare marketers head into holiday PTO bliss, the headlines ain't gonna quit. This week, big health plan merger activity between Cigna and Humana was called off; while CVS Health eyes an overhaul on drug pricing. Meanwhile, AI took a huge leap forward with the release of Google's Gemini. Join us as we dissect these massive moves.
To Millennials and Beyond: What younger generations expect from healthcare
December 20, 2023 18:29 - 27 minutes - 25.6 MBIn this episode, your regular co-hosts step back from the driver's seat and let the co-producer, Mario Nichols, host the conversation. After all, this is The No Normal Show, right? Joined by Revive staff, Tiera Carlock and Oscar Davila, they discuss their perspectives on healthcare for millennials and Gen Z, how they navigate their health, and what they want from healthcare systems and providers alike.
Announcing BPD + Revive: A new era in healthcare marketing
December 07, 2023 17:20 - 25 minutes - 23.2 MBBPD has completed its acquisition of Revive! We are thrilled to join forces, forming the undisputed leader in health system marketing. What does this partnership mean for clients, talent, and the market? Join Jason Brown, CEO and Co-Founder of BPD; Jessica Schmidt, President of BPD, and Chris Bevolo, President of Revive, as they explore the future of healthcare.
No Normal Newsflash: Brand Safety on X / Twitter & Chaos at OpenAI
November 29, 2023 17:00 - 14 minutes - 13.3 MBThanksgiving week was anything but slow in the healthcare marketing world. Chaos continued at OpenAI as Sam Altman was reinstated as CEO; MORE brand safety issues arose at X (Twitter); and a new report from Trilliant discussed today's healthcare economy. Join us for this bite-sized hot-off-the-press episode.
No Normal Newsflash: Walmart's Hospital Alliance & AI Progress
November 20, 2023 21:22 - 12 minutes - 11.4 MBThe healthcare news cycle is heating up. In this 5-minute newsflash, we'll share what Walmart Health's first hospital partnership with Orlando Health means for disruptors and health systems alike. And, we'll dig into the ever-changing world of AI with Salesforce and Accenture's first foray into life sciences AI, and discuss AI's future impact on knowledge work.
Themes from HLTH 2023: Retail Health, AI, and Value-Based Care
October 31, 2023 15:20 - 36 minutes - 33 MBIn October, we took our annual pilgrimage to HLTH 2023 in Las Vegas. What did we find? A melting pot of conversations about the future of healthcare with smart health tech folks, startups, VC firms, retailers, and providers. We're reporting back on the top themes at HLTH: The Funnel Wars Rage On; Value is the Default, and AI, AI Everywhere. Listen in to get a taste of HLTH—and hear our stories about Vegas food!
We fell in love in a B2B place: Branding in a B2B World
October 05, 2023 12:00 - 30 minutes - 28 MBB2B marketing gets a bad rap as boring, jargon-heavy, and uninspired. But it doesn't have to be that way. B2B audiences don't turn into calculators when they come to work... they have emotions, too. So how can health tech organizations, provider platforms, and other B2B health marketers build their brands in a way that attracts leaders and decision-makers? Have a listen, and find out.
Healthy Brands: The Art of Brand-Building in Healthcare
September 20, 2023 13:00 - 37 minutes - 34.1 MBIn the second part of our our two-part series on brand-building in healthcare, Christian Barnett (SVP Strategy at Revive) and Lucas Hagerty (VP, Strategy) join the No Normal crew. We delve into the intricate world of brand positioning, including how to craft a strong brand personality, how to estimate the value of your brand, and when to involve your C-Suite. Join our debate about how long-term you should be planning when building a brand... 1 year, 5 years, 10 years, more? Tune in to find out.
Encore: Bold, Brave, and Beautiful: What makes great marketing?
September 07, 2023 14:15 - 30 minutes - 27.9 MBOn this episode, we dig into what makes truly great marketing: the work must be single-minded, authentic, relevant, forward, everywhere, and of course... bold. Three marketing campaigns give us all the goosebumps—as do some recent announcements from CES and the J.P. Morgan Healthcare Conference
Brand Strategy in Healthcare: The Power of Emotion
August 18, 2023 16:23 - 37 minutes - 34.1 MBFor patients, emotion is high during tough health experiences. And yet, healthcare organizations shy away from building emotional brands. On this episode, Revive strategists explore why healthcare organizations often underfund brand-building—and how to change it.
Cannes Lions Recap w/Lewis Williams, Head of Brand Impact at Weber Shandwick
August 02, 2023 17:28 - 36 minutes - 33.9 MBThe annual Cannes Lions Festival attracts the best creative work from around the world — plus dazzling activations, panels, and events. This week, we caught up with Lewis Williams, Head of Brand Impact at Weber Shandwick AND Cannes Glass Lions Juror to discuss what work stood out and what the industry needs now. Tune in for an inspiring chat about leveling up DEI and what it means to not “be a tourist” with creativity.
Claims, Contracts & Confusion: Managed Care Negotiations in 2023
July 12, 2023 14:14 - 34 minutes - 31.2 MBProviders are feeling intense financial pressure. Meanwhile, payors are raking in unprecedented profits. When the contract negotiation in front of you is urgent, how can providers play the long game, adapting to changing market conditions, regulations, and patient demands? Join us for a heated conversation about how to win the payor-provider battle.
The Future of Primary Care, Part 2 with Dr. James Jarvis from Northern Light Health
June 28, 2023 10:00 - 20 minutes - 18.7 MBIn the second part of our series on the Future of Primary Care, we shift our focus to the coming age of AI. How has tech reshaped the daily lives of PCPs? What's coming, and will it help or hurt patient communications? And, how will tech help primary care continue to save lives and prevent disease? Tune in for all these insights and more, straight from the mouth of a leading primary care physician: Dr. James Jarvis of Northern Light Eastern Maine Medical Center.
The Future of Primary Care with Dr. James Jarvis from Northern Light Eastern Maine Medical Center
June 14, 2023 10:00 - 32 minutes - 29.5 MBPrimary care is critical for better health—and a stronger healthcare system. Join us for a revealing episode as we explore the future of healthcare through primary care. Hear from Dr. James Jarvis, a leading physician in Maine, as he shares insights on the evolving healthcare landscape, the impact of staffing shortages, expanding technology, and the vital role of primary care in healthcare's future.
Supporting Physicians in the Chaos
May 31, 2023 10:00 - 27 minutes - 25.1 MBSomething's gotta give. Physicians have less time than ever before. Staffing shortages are strong. And tech woes don't help. Join us for a discussion about how healthcare marketers can support physicians in this rising chaos.
Yes, marketers CAN address workforce issues (encore)
May 17, 2023 10:00 - 20 minutes - 19 MBThe crew discusses how to overcome challenges as a marketer to support your organization’s workforce crisis.
Three marketing strategies for small and midsized health systems
May 03, 2023 10:00 - 31 minutes - 28.7 MBFor local and regional health systems, how do you win in a highly competitive landscape? Smaller systems face unique challenges—from smaller budgets to competing with a well-known AMC down the road. Join us as we tackle these issues AND share top takeaways hot off-the-press from HMPS 2023.
The Value Attack: They're coming for health systems, and it ain't pretty
April 19, 2023 10:00 - 31 minutes - 29.2 MBLearn more about the Value Attack
ViVE 2023 Recap: The Evolution of Health Tech
April 05, 2023 15:27 - 36 minutes - 33 MBCalling all data lovers, health tech marketers, and the AI-curious: this episode is for you. We got to nerd it up at ViVE 2023 last week, diving deep into health tech. With Amazon Pharmacy's roll-out, shifts in care delivery, and thousands of AI point solutions: is healthcare getting easier to manage, or more complex?
SXSW 2023 Themes & Takeaways: The future is here.
March 22, 2023 10:00 - 41 minutes - 38.3 MBSix key themes from SXSW: The pace of innovation is accelerating Storytelling matters more now, than ever Patients are still profiles, not people—and that must change Physicians are experiencing a dethroning Be fearless. Be bold. Generative AI is here to stay.
The Future of Primary Care
March 08, 2023 11:00 - 36 minutes - 33.3 MBPrimary Care is changing. That's an understatement. Consumers are popping off about struggles with traditional Primary Care, so new entrants are popping up to fill those needs. Meanwhile, health systems are re-envisioning primary care as a funnel into specialty care. And last week, Amazon launched One Medical nationwide on its homepage. With all this movement—what does the future look like—and how can your primary care offering show up? Join us for a fiery debate (and let us know if you agree...
What makes award-winning marketing?
February 23, 2023 12:23 - 31 minutes - 29 MBQuest for Sleep - https://shortyawards.com/15th/the-quest-for-sleep Breast Health Check https://www.webershandwick.com/work/a-love-hate-relationship/
Chris Bevolo, Revive CEO, on the future of healthcare, marketing, and agency life
February 08, 2023 17:03 - 32 minutes - 29.9 MBRevive Names Chris Bevolo Chief Executive Officer Bevolo brings 20-plus years of healthcare industry leadership, previously serving as Revive’s chief growth & brand officer
ChatGPT and healthcare marketing: The good, the bad, and the TBD
February 01, 2023 11:00 - 36 minutes - 33.1 MBThe headlines and newsfeeds are buzzing about all things ChatGPT... is it here to stay? Is it ethical? Will it come for our jobs? Our healthcare and tech strategists dig into the practical use cases for generative AI, along with what the future holds.
Bold, Brave, and Beautiful: What makes great marketing?
January 18, 2023 12:00 - 30 minutes - 27.9 MBExamples Discussed: The Making of “Better Days”, A One Medical Song Collaboration Want Better Help from Better Help The Greatest from Apple Headlines Shared: TechCrunch - Seen at CES: Nuralogix uses AI and a selfie to measure your heart rate, BP, body mass, skin age, stress level and more Fierce Healthcare - JPM23: Carbon Health nabs $100M, CVS Health partnership to pilot primary care in retail stores
2023: What the Health?
January 05, 2023 12:00 - 29 minutes - 27.2 MBWhat will 2023 bring for healthcare marketers? We may be in a post-pandemic world, but with rising media costs, generative AI, and bubble-up culture—the “no normal” will continue. Join us for our predictions for the year ahead.
Convenient healthcare... wouldn't that be NICE?
December 15, 2022 14:24 - 32 minutes - 30.1 MBExcuse our puns, but we had the nicest conversation with Chase Cleckner, Senior Engagement Marketer at Nice Healthcare. Nice is an integrated primary care clinic that comes to you, offered through employer benefits programs. Chase dropped ALL the gems about creating a better patient experience, engaging patients digitally, and creating content that meets folks where they are—and shared his predictions for 2023
Healthcare or Wellness? A tale of two separate (but connected) industries
November 30, 2022 15:47 - 35 minutes - 32.1 MBHealthcare industry insiders typically view 'healthcare' and 'wellness' as two completely separate markets. But consumers see things differently. How can healthcare organizations push into wellness—and offer the services and marketing initiatives that consumers crave, while also serving the financial needs of the US healthcare system? Join us while we untangle this chaos.
HLTH 2022: Glitz, Glam, and the Future of Healthcare
November 18, 2022 18:16 - 34 minutes - 31.2 MBThe HLTH conference just wrapped up in Las Vegas, and our team was on-the-ground, soaking up insights about the next decade of healthcare. Join us to re-live the conference—from the strobe lights and morning mimosas to three key themes we heard from leaders at health brands like Walgreens, Amazon, CVS Health, Walmart, Geisinger, and more.
Culture Rising: Sober Curiosity, Pickleball & Exclusivity
November 16, 2022 11:00 - 34 minutes - 31.7 MBWhat do booze-less drinks, pickleball, and exclusivity all have in common? They're three cultural trends that health brands should know about. Join us as we dig into these rising trends and changing tides—and also sort out the Elon-Twitter-Kanye-Parler situation.
3 Spooky Societal Trends Influencing Healthcare
November 02, 2022 10:00 - 32 minutes - 29.3 MBHalloween may be behind us, but there's plenty to keep us fully spooked. Join us as we take a hard look at growing societal trends—from climate change to inflation to lifestyle shifts. One thing is for sure... things are STILL not normal.
2022 Healthcare Recap (so far): Health sensors, Telehealth, and Politicization
October 19, 2022 10:00 - 31 minutes - 29.1 MBLast year, we predicted three trends that would impact healthcare in 2022: health sensors, telehealth, and politicization. Hear what we got right—and wrong—as we look back over the year so far.
Pitching bold marketing to health system leadership (encore)
September 09, 2022 16:00 - 37 minutes - 34 MBTakeaways Obstacles left and right It’s challenging to sell bold marketing ideas anywhere, but the nature of health systems and their power dynamics make it especially difficult. Health system leaders are predisposed to resist the unknown – the risks – because they deal with life and death every day. What makes them good at their jobs is, in many ways, the opposite of boldness. Given differences in expertise between marketers and senior health system leadership, marketers must also overc...
Amazon Care says goodbye and Google says hello to helpful content updates
August 26, 2022 16:00 - 19 minutes - 17.6 MBAmazon announces another learn and pivot with the shutdown of Amazon Care and Google launches a people-first approach to searching with their new helpful content update. Also health care patents have entered the metaverse.
Big shifts in patient engagement—from Telehealth to social and beyond
August 19, 2022 16:00 - 30 minutes - 27.6 MBWith one eye always on the headlines, our team talks through the hottest news and trends in healthcare and marketing. Join us for moves in telehealth, social media, healthcare workforce—and fall vibes.
Yes, marketers CAN address workforce issues
August 05, 2022 16:00 - 27 minutes - 25.4 MBThe crew discusses how to overcome challenges as a marketer to support your organization’s workforce crisis. Also, big changes to the show plus monkeypox and chatbots.
Health brands to watch in 2022 (Encore)
July 29, 2022 16:00 - 39 minutes - 36.1 MBIn this encore, Stephanie shares updates on the health brands that have caught our attention, and which ones will keep it for the remainder of 2022. The No Normal Team has come up with a list of three to share. Driven my big thinkers and bold doers, the health industry continues to change rapidly.
Disparity Dystopia Tres
July 22, 2022 16:00 - 35 minutes - 32.9 MBLearn more from our recent blog Addressing health equity starts with trust Answering the health equity wake-up call The trust gap is growing, and systems need to build trust Redefining “community” and how systems show up in the community Marketing’s Role in Health Equity
How to start addressing the health gap
July 15, 2022 17:00 - 30 minutes - 27.8 MBDes and Chris discuss the importance of rebuilding trust and closing the health gap. Also - the Emmys: in a world of This is Us, be an Abbott Elementary.
Disparity Dystopia
July 08, 2022 16:00 - 38 minutes - 35.6 MBHear the crew talk about the fifth and final prediction of Joe Public 2030, Disparity Dystopia. While the outlook isn’t good, we still have some optimism about it. Also - Lizzo, July 4th jamz, Elton John, and Lee Hazlewood.
Use your words: code-switching and the politicalization of healthcare
June 24, 2022 16:00 - 33 minutes - 45.8 MBHow does code-switching impact healthcare? Listen to the crew discuss the impact of euphemisms, altered mannerisms and other ways people have to code-switch in our world. Also, Cannes Cannes Cannes!
Politics in healthcare: a never-ending story
June 16, 2022 20:00 - 32 minutes - 44.2 MBWill the politicization of healthcare wane as Covid-19 disappears? It doesn't seem likely. This week, our hosts discuss issues from aging to mental health to drug use, coming to the conclusion that there will be no shortage of political healthcare controversies anytime soon. Tune in to hear the discussion. On a lighter note, our hosts also debate "The Politics of Dancing"