Encore: Bold, Brave, and Beautiful: What makes great marketing?
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English - September 07, 2023 14:15 - 30 minutes - 27.9 MB - ★★★★★ - 9 ratingsBusiness News News Business Marketing healthcare marketing healthcare communications healthcare crisis normal no normal health advertising advertising communications digital marketing no normal show Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Brand Strategy in Healthcare: The Power of Emotion
Next Episode: Healthy Brands: The Art of Brand-Building in Healthcare
On this episode, we dig into what makes truly great marketing: the work must be single-minded, authentic, relevant, forward, everywhere, and of course... bold. Three marketing campaigns give us all the goosebumps—as do some recent announcements from CES and the J.P. Morgan Healthcare Conference