Brand Strategy in Healthcare: The Power of Emotion

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English - August 18, 2023 16:23 - 37 minutes - 34.1 MB - ★★★★★ - 9 ratings
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For patients, emotion is high during tough health experiences. And yet, healthcare organizations shy away from building emotional brands. On this episode, Revive strategists explore why healthcare organizations often underfund brand-building—and how to change it.