Album 6 Track 12 - What's Poppin? The Return of Obey Your Thirst
Brands, Beats & Bytes
English - May 02, 2024 20:54 - 48 minutes - 44.8 MB - ★★★★★ - 22 ratingsMarketing Business Education marketing branding tech culture entrepreneurship advertising communications public relations digital marketing content Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: Album 6 Track 13 - Cult Branding: Kobe Bryant Brand Nerd
Album 6 Track 12 - What's Poppin? The Return of Obey Your Thirst
What's Poppin' Brand Nerds?! As you know, our own host, DC Cobbin, was on the original Sprite team that launched the iconic Obey Your Thirst campaign...and after 24 years, it's BACK. We have the OG team members in the building, including Michael Guth, to provide their insight on the return and insider knowledge of what it took to bring the original campaign to life with basketball legend Grant Hill.
Here are a few key takeaways from the episode:
The power of going full force after what you believeWas Grant Hill first in line for the headline spot...Let's talk about itIt's about having the right team to make magic happenHow Sprite made the unexpected move under the big brand Coca ColaStay Up-To-Date on All Things Brands, Beats, & Bytes on Social