Latest Viral marketing Podcast Episodes
SaaS Breakthrough - Summer Break
SaaS Breakthrough - June 30, 2022 14:07 - 51 seconds ★★★★★ - 46 ratingsWe're taking a summer hiatus for the podcast and feeling excited to come back in the fall with new guests, new ideas, and new ways for you to execute your marketing campaigns. Until then, check out Banzai.io for more content like blog posts, webinars, and resources (assessments, checklists, and...
How Postal's Creative Gifting Campaigns Are Changing Customer Relationship Building
SaaS Breakthrough - June 06, 2022 16:19 - 32 minutes ★★★★★ - 46 ratingsMeet Bridget Poetker, the Director of Content & Brand at Postal, an offline marketing automation platform and marketplace that personalizes, automates, and scales direct mail, events, branded company swag, and customized gifts. Bridget is passionate about authentic brand building and reintroduci...
How BetterHelp's Never-Before-Heard Mental Health Insights Can Change Your Work — and Life
SaaS Breakthrough - May 23, 2022 15:43 - 33 minutes ★★★★★ - 46 ratingsMeet Melissa Hummelt, licensed psychotherapist and Clinical Operations Manager at BetterHelp, the world's largest online therapy platform. In honor of Mental Health Awareness Month, this episode will teach you four mental health tips you've never heard before, as well as why mental health needs...
How Swipe Files Empowers Marketers to Shake the Status Quo of B2B SaaS Marketing
SaaS Breakthrough - May 09, 2022 14:39 - 27 minutes ★★★★★ - 46 ratingsMeet Corey Haines, creator of Swipe Files and cofounder of SwipeWell. Previously, he was the Head of Growth at Baremetrics and the first marketing hire at Cordial. In this episode, you'll hear why Corey created Swipe Files and how it differs from other marketing communities. You'll learn what i...
How SMART Technologies Grew Revenue by 40% With a Unified Commercial Engine
SaaS Breakthrough - April 25, 2022 17:21 - 35 minutes ★★★★★ - 46 ratingsMeet Jenna Pipchuk, EVP & CSO of SMART Technologies, responsible for global sales, and her colleague, Jeff Lowe, EVP, CMO & CHRO, responsible for external brand strategy, marketing, communications, human resources, and facilities. In this episode, you'll hear how Jenna and Jeff created a new co...
How Flying Cat Marketing Increased a SaaS' Website Traffic by 387% and Gained 4x Revenue in One Year With SEO
SaaS Breakthrough - April 04, 2022 14:44 - 30 minutes ★★★★★ - 46 ratingsMeet Maeva Cifuentes, founder of Flying Cat Marketing, a women-led, full-service SEO agency for B2B martech, salestech, and proptech SaaS companies in hypergrowth. In this episode, you'll hear how Flying Cat Marketing quadrupled a SaaS client's revenue in one year entirely through search. You'l...
How Growth Sprints Is Challenging the Status Quo of Marketing Leadership and Management Roles
SaaS Breakthrough - March 21, 2022 14:03 - 34 minutes ★★★★★ - 46 ratingsMeet Brendan Hufford, the founder of Growth Sprints, which helps SaaS companies scale from $10M to $100M ARR. Brendan is also a growth marketer at Active Campaign. In this episode, a conversation about leadership gets real. You'll hear about hiring A-players, what it means to be a manager versu...
How Digital Reach Is Fighting Toxic Productivity in Marketing Leadership
SaaS Breakthrough - March 07, 2022 14:41 - 20 minutes ★★★★★ - 46 ratingsMeet Mandy Thompson, co-founder and CEO of Digital Reach Online Solutions, a full-service digital agency offering holistic solutions that focus on integrations and automations. In this episode, the emphasis is on marketing leadership. You'll hear Mandy and Ashley's fun conversation as they disc...
How Help Scout's Online Publication Drove Awareness With a New ICP
SaaS Breakthrough - February 23, 2022 14:37 - 40 minutes ★★★★★ - 46 ratingsMeet Kristen Bryant Smith, the Director of Content Marketing at Help Scout, a certified B-corps whose software helps growing businesses better support their customers. Prior to Help Scout, Kristen spent three years at Wistia. In this episode, you'll hear about a powerful brand marketing initiat...
How Digital Reach Boosted Demo Bookings for a SaaS Company by 1,800% and SQLs by 500% using ABM and Intent Data
SaaS Breakthrough - February 07, 2022 14:48 - 24 minutes ★★★★★ - 46 ratingsMeet Mandy Thompson, co-founder and CEO of Digital Reach Online Solutions, a full-service digital agency offering holistic solutions focusing on integrations and automations. In this episode, you'll hear about a SaaS case study where they combined ABM with intent data and a HubSpot integration ...
How Navattic's Website Redesign Led to a 40% MQL Conversion Rate
SaaS Breakthrough - January 24, 2022 20:39 - 23 minutes ★★★★★ - 46 ratingsMeet Natalie Marcotullio, the Head of Growth and Operations at Navattic, an interactive product tour platform that allows anyone to create an immersive demo. In this episode, you'll learn how to niche down to your true ICP, execute it effectively on a website redesign, and understand why it's v...
SaaS Breakthrough - How To Keep Your Marketing Team Engaged in 2022
SaaS Breakthrough - January 10, 2022 15:25 - 12 minutes ★★★★★ - 46 ratingsWelcome to this special SaaS Breakthrough episode with our host, Ashley Levesque, covering six ways to keep your marketing team engaged in 2022. We all kick off the new year building OKRs, strategies, and designing tactics, but we may not spend enough time thinking about how to prepare our teams...
SaaS Breakthrough Roundup - The 7 Top Campaigns of 2021
SaaS Breakthrough - December 20, 2021 18:10 - 47 minutes ★★★★★ - 46 ratingsWelcome to this special SaaS Breakthrough episode with our host, Ashley Levesque, covering the 7 Best Marketing Campaigns we observed in 2021. From LinkedIn to email marketing, you’ll learn how to replicate these results-driven campaigns. Enjoy! Notes: - 01:45 Paul Cowan at FreshBooks - 05:1...
How Mailshake Generated a 40% Growth in LinkedIn Referral Traffic by Activating Employees' Content
SaaS Breakthrough - November 29, 2021 18:23 - 29 minutes ★★★★★ - 46 ratingsMeet Alessandra Colaci, the VP of Marketing at Mailshake, an email automation and sales engagement platform that helps people make great first impressions with their prospects at scale through cold outreach. Alessandra's 15-year digital marketing career spans from B2B SaaS to B2C eCommerce. In ...
How Beacons Point Empowered Marketers With Community-Based Conversations
SaaS Breakthrough - November 15, 2021 15:40 - 35 minutes ★★★★★ - 46 ratingsMeet Alex Meade, VP of Sales & Marketing at Beacons Point, a leader of HubSpot User Groups, and the host of the "B2B Growth Marketer" Podcast. In this episode, you'll discover how to empower and inspire marketers through marketing. You'll hear how Alex built a community — Campfire Mastermind — ...
How Managed Solution Quadrupled Website Traffic in Three Months
SaaS Breakthrough - November 01, 2021 19:28 - 21 minutes ★★★★★ - 46 ratingsMeet Christi Williams, a Senior Marketing Manager on the Partner Enablement team at HubSpot. There, she empowers and supports HubSpot Solutions Partners with their go-to-market strategies, sales processes and initiatives, service delivery, and more, especially as it relates to the HubSpot CRM. ...
Banzai Looks at the Current Landscape and the Future of Events
SaaS Breakthrough - October 18, 2021 19:52 - 25 minutes ★★★★★ - 46 ratingsMeet Tiara Yracheta-Udziela, Marketing Coordinator at Banzai, where she helps marketers develop engaging and meaningful connections with their customers through all types of events. She has five years of experience executing grassroots marketing strategies, and is always seeking out creative, s...
Virtual Events - Six Tactics To Create Memorable Virtual Experiences
SaaS Breakthrough - October 04, 2021 14:50 - 20 minutes ★★★★★ - 46 ratingsWelcome to a special SaaS Breakthrough Episode with our host and Banzai VP of Marketing, Ashley Levesque, covering Six Tactics To Create Memorable Virtual Experiences. As marketers, we have the responsibility not only to run events, but to craft memorable experiences that highlight our brand, o...
How Correlated Achieved 70% CTR on Their LinkedIn Brand Awareness Ad Campaign
SaaS Breakthrough - September 20, 2021 13:47 - 24 minutes ★★★★★ - 46 ratingsMeet Breezy Beaumont, the Head of Growth at Correlated, a platform that helps sales teams understand how people use their product. Breezy has tons of hands-on marketing experience in multiple hyper-growth software companies. In this episode, you'll hear why Breezy decided to launch a LinkedIn a...
How Qwilr Leveraged Research-Based Content for Lead Gen and Sales Enablement
SaaS Breakthrough - September 07, 2021 14:35 - 30 minutes ★★★★★ - 46 ratingsMeet Christopher Schreiber, Head of Marketing at Qwilr, a software that creates visually engaging sales proposals that stand out and win more business. He's a marketing executive with 15 years of experience in leadership roles at high-growth tech companies. In this episode, you'll learn how Chr...
How Weekdone Launched a Spinoff Product From a Successful Segmentation Experiment
SaaS Breakthrough - August 23, 2021 14:25 - 27 minutes ★★★★★ - 46 ratingsMeet Jason Dydynski, Head of Marketing at Weekdone, a toolset for leaders to better guide their team as a whole. In this episode, you'll learn exactly how Jason started a segmentation experiment to give more promising leads to the sales team, and ended up with an entirely new product for all th...
How Storyblok Generated 1,500+ Leads and Brand Awareness With Gated Assets
SaaS Breakthrough - August 09, 2021 14:00 - 34 minutes ★★★★★ - 46 ratingsMeet Thomas Peham, the VP of Marketing at Storyblok. There, he helps businesses achieve a higher ROI from their marketing efforts through a future-proof content management system. In this episode, you'll hear about an incredibly successful lead gen funnel Thomas designed by way of gated assets,...
How Dooly Amplified a G2 Award With a Highly Creative Social Media Campaign
SaaS Breakthrough - July 26, 2021 13:58 - 28 minutes ★★★★★ - 46 ratingsMeet Camille Trent, Head of Content at Dooly, where she helps sales teams close more deals faster. In this episode, you'll learn the details of an incredible G2 social campaign that created invaluable flywheel awareness and was even shared by G2 themselves. You'll also hear about using creativi...
How Hoppier Increased Virtual Events Attendance Rate to 70%
SaaS Breakthrough - July 12, 2021 14:02 - 28 minutes ★★★★★ - 46 ratingsMeet Thomas Paris, the Director of Marketing at Hoppier - the best way to provide physical experiences to virtual attendees: fresh morning coffee, virtual lunches, happy-hour drinks, personalized gifts, and so much more! In this episode, you'll learn about the virtual event series called "Let's...
How To Build Your Brand and Start a Podcast: A Reflection on 150 Episodes
SaaS Breakthrough - June 25, 2021 15:21 - 22 minutes ★★★★★ - 46 ratingsWelcome to a special SaaS Breakthrough Episode with Ashley Levesque, who's taking over as host for today. She's interviewing David Abrams to uncover his top insights on how to start a podcast to build your brand after hosting the previous 149 episodes. In this special interview, you'll hear how...
Virtual Event Roundup - 8 Marketers' Insights on Pivoting to High-Engagement Virtual Events
SaaS Breakthrough - June 11, 2021 16:43 - 39 minutes ★★★★★ - 46 ratingsGuests included in this episode are: - Kevin Ho from Wishpond - Mark Kilens from Drift - Jennifer Sabin fom Capacity - Len Markidan from Podia - Tarah Darge from timetoreply - Fiona Stevens from LoyaltyLion - Marcy Dobozy from Vidyard - Juliette Kopecky from LinkSquares
How Upraw Media Is Helping SaaS Brands Take Their PPC to the Next Level
SaaS Breakthrough - May 28, 2021 14:58 - 40 minutes ★★★★★ - 46 ratingsMeet Todd Chamber, Founder and Director of Upraw Media - an agency that helps SaaS companies scale PPC, understand their customers deeply, and measure the hell out of everything. Todd is a seasoned PPC, SaaS, and Growth Leader with 11+ years of experience in digital. In this episode, you'll hea...
How Growth Gorilla's Content Promotion Framework Drives ROI For SaaS Brands
SaaS Breakthrough - May 14, 2021 13:31 - 43 minutes ★★★★★ - 46 ratingsMeet Alan Silvestri, the founder, and director of strategy at Growth Gorilla - a no B.S. content promotion and distribution agency for B2B SaaS companies. In this episode, you'll hear about the pain points that most SaaS companies have around content promotion and the strategic framework you ne...
How LinkSquares Uses Creativity To Build Connections And Engagement In Virtual Events
SaaS Breakthrough - April 30, 2021 16:05 - 44 minutes ★★★★★ - 46 ratingsMeet Juliette Kopecky, the CMO of LinkSquares - an end-to-end contract life cycle management product powered by AI. Juliette is a data-driven leader with an extensive track record of running marketing programs at high-growth technology companies, including HubSpot, Datto, and Talla. In this epi...
How Capacity Built a Steady Sales Pipeline With Content Syndication
SaaS Breakthrough - April 16, 2021 14:53 - 33 minutes ★★★★★ - 46 ratingsMeet Jennifer Sabin, Director of Content Marketing at Capacity - a new kind of helpdesk, powered by artificial intelligence, that automates support for customers and employees. Jennifer has 15+ years of experience in various marketing leadership roles and has marketed both products and services ...
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