How Digital Reach Boosted Demo Bookings for a SaaS Company by 1,800% and SQLs by 500% using ABM and Intent Data

SaaS Breakthrough

English - February 07, 2022 14:48 - 24 minutes - 23.3 MB - ★★★★★ - 46 ratings
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Previous Episode: How Navattic's Website Redesign Led to a 40% MQL Conversion Rate

Next Episode: How Help Scout's Online Publication Drove Awareness With a New ICP

Meet Mandy Thompson, co-founder and CEO of Digital Reach Online Solutions, a full-service digital agency offering holistic solutions focusing on integrations and automations.

In this episode, you'll hear about a SaaS case study where they combined ABM with intent data and a HubSpot integration to boost demo bookings by 1,800% and SQLs by 500%. Lots of gems about demand generation await. Enjoy!

Notes

- 01:40 Helping Clients Succeed at Scale With Holistic Integrations

- 02:35 Building Demand With Three Wildly Different Use Cases

- 05:45 Shifting the Audiences and the Intent

- 07:00 Building Three Funnels

- 12:35 Bombora's Surge Audiences

- 14:45 Companies' Intent and Buying Committees

- 16:35 Deconstructing the Funnel

- 19:20 Lightning Questions