How Navattic's Website Redesign Led to a 40% MQL Conversion Rate

SaaS Breakthrough

English - January 24, 2022 20:39 - 23 minutes - 22 MB - ★★★★★ - 46 ratings
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Previous Episode: SaaS Breakthrough - How To Keep Your Marketing Team Engaged in 2022

Next Episode: How Digital Reach Boosted Demo Bookings for a SaaS Company by 1,800% and SQLs by 500% using ABM and Intent Data

Meet Natalie Marcotullio, the Head of Growth and Operations at Navattic, an interactive product tour platform that allows anyone to create an immersive demo.

In this episode, you'll learn how to niche down to your true ICP, execute it effectively on a website redesign, and understand why it's vital in 2022 to improve the buying experience. Enjoy!

Notes:

- 01:45 The Power of No-Code Interactive Demos

- 02:30 How Re-shifting the ICP Led to a Website Redesign

- 04:00 Website Redesign: Planning and Execution

- 06:20 Integrating the Product Inside the Website

- 07:05 Pinpointing the Number-One Use Case

- 08:40 The Cheat Code for a Marketer New to a Team

- 10:05 Lead Gen on the Old Site vs. the New Site

- 10:40 The Numbers Observed After the Website Redesign

- 12:35 Advice for Marketers Wanting To Show the Product on the Website

- 13:45 How the Website Redesign Affected Sales Calls

- 14:30 What's Next for This Initiative

- 15:50 The Challenges of Leading a Department of One

- 19:45 Lightning Questions