SaaS Breakthrough - How To Keep Your Marketing Team Engaged in 2022

SaaS Breakthrough

English - January 10, 2022 15:25 - 12 minutes - 12 MB - ★★★★★ - 46 ratings
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Previous Episode: SaaS Breakthrough Roundup - The 7 Top Campaigns of 2021

Next Episode: How Navattic's Website Redesign Led to a 40% MQL Conversion Rate

Welcome to this special SaaS Breakthrough episode with our host, Ashley Levesque, covering six ways to keep your marketing team engaged in 2022. We all kick off the new year building OKRs, strategies, and designing tactics, but we may not spend enough time thinking about how to prepare our teams, or how to keep them engaged and motivated through the year. This episode solves that problem. Enjoy!

Notes:

- 01:40 Align Company Objectives to the Marketing Team

- 03:50 Set Clear Expectations With Your Marketing Team

- 05:00 Create a Knowledge Hub for Your Marketing Team

- 06:30 Have Hard Conversations With Your Marketing Team Members

- 07:30 Create an Efficient Feedback Loop for Your Marketing Team

- 09:50 Set Aside a Budget for Professional Growth and Development