How Correlated Achieved 70% CTR on Their LinkedIn Brand Awareness Ad Campaign
SaaS Breakthrough
English - September 20, 2021 13:47 - 24 minutes - 23.1 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Breezy Beaumont, the Head of Growth at Correlated, a platform that helps sales teams understand how people use their product. Breezy has tons of hands-on marketing experience in multiple hyper-growth software companies.
In this episode, you'll hear why Breezy decided to launch a LinkedIn advertising campaign to increase brand awareness. You'll then learn step-by-step how to achieve a high click-through rate with LinkedIn ads. Enjoy!
Notes:
- 02:15 A Platform That Helps Sales Teams Understand How People Use Their Product
- 02:40 Deciding To Run an Advertising Campaign on LinkedIn
- 04:05 Choosing Conversation Ads Over Other Types of LinkedIn Ads
- 05:40 Launching a Campaign With a Small Advertising Budget
- 06:35 Smart Ways To Narrow Down Your Target Audience on LinkedIn
- 07:45 Measuring the Success of Your Ad Campaign
- 09:45 Creating Ad Content That Breaks Through the Noise
- 13:35 Seeing Exciting Results From the LinkedIn Ad Campaign
- 15:30 Lightning Questions