How Qwilr Leveraged Research-Based Content for Lead Gen and Sales Enablement
SaaS Breakthrough
English - September 07, 2021 14:35 - 30 minutes - 28.6 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Christopher Schreiber, Head of Marketing at Qwilr, a software that creates visually engaging sales proposals that stand out and win more business. He's a marketing executive with 15 years of experience in leadership roles at high-growth tech companies.
In this episode, you'll learn how Christopher crafted research-based content by running a survey of 100+ software buyers; what it takes to produce real insights that have lasting power for marketing and sales; and finally, what's changing in the SaaS buying process. Enjoy!
Notes:
02:15 Creating Visually Engaging Sales Proposals that Stand Out and Win More Business
03:30 Deciding To Run a Survey of 100+ Software Buyers
05:45 Using the Survey's Results for Marketing and Sales Enablement
06:55 The Full Process of Executing a Survey
08:55 Results: New Benchmarks and Surprising Insights
10:40 Buyer Enablement: Merging of Self-Serve and Sales-Led Processes
12:25 Sharing the Results and Showcasing the Product Simultaneously
16:00 How To Produce Real Insights Successfully vs. Commoditized Data
20:10 Survey Validation: The Opportunity and the Process
22:55 Leadership: Finding the Right Balance Between Rigor and Speed
24:15 Lightning Questions