Virtual Events - Six Tactics To Create Memorable Virtual Experiences

SaaS Breakthrough

English - October 04, 2021 14:50 - 20 minutes - 19.6 MB - ★★★★★ - 46 ratings
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Previous Episode: How Correlated Achieved 70% CTR on Their LinkedIn Brand Awareness Ad Campaign

Next Episode: Banzai Looks at the Current Landscape and the Future of Events

Welcome to a special SaaS Breakthrough Episode with our host and Banzai VP of Marketing, Ashley Levesque, covering Six Tactics To Create Memorable Virtual Experiences.

As marketers, we have the responsibility not only to run events, but to craft memorable experiences that highlight our brand, our humanity, and our desire to connect with our attendees.

In this episode, Ashley will guide you on how to implement each tactic, using examples from her own experience running virtual events. Enjoy!

Notes:

- 00:55 A Reality Check on Virtual Events in the Marketplace

- 02:05 Hot Take: Boring Webinars Are Killing Your Brand

- 03:00 Modern Marketers Are Missing a Key Ability

- 05:00 Event Marketing: The Hard Work Beyond in-Person Experiences

- 09:05 Webinars: Crafting Virtual Events That Are Memorable

- 10:00 Play Music at the Start of Your Webinar

- 11:05 Be Intentional About the Brand Impression You Create

- 11:45 Decorate Your Virtual and Physical Space

- 13:20 Encourage Your Attendees To Be Contributors, Not Just Observers

- 15:30 Make It Real With Direct Mail

- 16:50 Mindset Shift: Don't Be Afraid To Show Your Humanity