How Managed Solution Quadrupled Website Traffic in Three Months

SaaS Breakthrough

English - November 01, 2021 19:28 - 21 minutes - 20.8 MB - ★★★★★ - 46 ratings
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Meet Christi Williams, a Senior Marketing Manager on the Partner Enablement team at HubSpot. There, she empowers and supports HubSpot Solutions Partners with their go-to-market strategies, sales processes and initiatives, service delivery, and more, especially as it relates to the HubSpot CRM.

In this episode, you'll hear how Christi decided to fix a website traffic dip with a "true" inbound strategy. You'll learn how she pitched that initiative to Sales, and then how she executed it step by step, with successful results. Be ready to take notes. Enjoy!

Notes:

- 02:15 Recognizing the Opportunity for a True Inbound Strategy

- 03:52 Fixing a Traffic Dip After a Brand Refresh

- 04:55 Starting With a Content Gap Analysis

- 06:40 Leveraging Outsourced Help as a True Team Member

- 08:25 Updating All Pages From a Technical SEO Perspective

- 09:40 Creating a Method To Keep Visitors Engaged and On-Site

- 10:00 Writing CTAs Into Content To Continue the Visitor's Journey

- 10:45 Getting More Marketing-Influenced Opportunities Online

- 12:00 Creating Nurture Streams for High-Traffic Website Pages

- 14:20 Results: An SEO Success Story

- 15:30 Seeing Lead Conversion Effects

- 16:20 Advice: Dos and Don'ts When Replicating This Initiative

- 18:10 Lightning Questions