How Digital Reach Is Fighting Toxic Productivity in Marketing Leadership

SaaS Breakthrough

English - March 07, 2022 14:41 - 20 minutes - 19.2 MB - ★★★★★ - 46 ratings
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Previous Episode: How Help Scout's Online Publication Drove Awareness With a New ICP

Next Episode: How Growth Sprints Is Challenging the Status Quo of Marketing Leadership and Management Roles

Meet Mandy Thompson, co-founder and CEO of Digital Reach Online Solutions, a full-service digital agency offering holistic solutions that focus on integrations and automations.

In this episode, the emphasis is on marketing leadership. You'll hear Mandy and Ashley's fun conversation as they discuss everything from overwhelm, panic, and toxic productivity to the downside of doing rather than being. They also cover the risk of over-accessibility of leaders as marketers. As Mandy says at one point in the chat, "There's nothing good about waking up and feeling like the day is chasing you." It's a shorter episode, but it's down, dirty, and super fun!

Notes:

- 02.25 Start Your Day Without Feeling Like It's Chasing You

- 04:40 Leveraging the "Do Not Disturb" Mode

- 05:35 Keeping a Set of Sprint Lists for Reference

- 06:40 Managing Slack Communications the Smart Way

- 09:20 The Importance of Offboarding Your Day

- 10:15 Long-Term Consequences of Being Scattered

- 12:00 How Panic Can Push You To Operate at a Lower Level

- 14:10 The Only Cure for Overwhelm Is Rest

- 16:50 The Conflict of Doing the "Best Work" vs. Being "On Demand"

- 18:30 Setting Boundaries and Permissions as a Marketing Leader