How Upraw Media Is Helping SaaS Brands Take Their PPC to the Next Level
SaaS Breakthrough
English - May 28, 2021 14:58 - 40 minutes - 37.8 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Todd Chamber, Founder and Director of Upraw Media - an agency that helps SaaS companies scale PPC, understand their customers deeply, and measure the hell out of everything. Todd is a seasoned PPC, SaaS, and Growth Leader with 11+ years of experience in digital.
In this episode, you'll hear about perfecting product-market fit in the red ocean of PPC agencies. You'll learn: how to know if PPC will work for your SaaS business; the key element to consider when planning your demand generation strategy; and the best Google ad campaign structures. Finally, you'll hear about a case study on scaling from 5,000 to 50,000 in ad spend for a SaaS business. Enjoy!
Notes:
- 03:05 Niching Down to a PPC Agency for SaaS Companies
- 08:50 How To Know if PPC Is Right for Your Business
- 11:30 Setting Benchmarks and Understanding the Unit Economics
- 14:30 What the Most Advanced PPC Advertisers Are Doing
- 16:40 Best Google Ads Campaign Structure: SKAGs
- 18:05 The Hagakure Method to Structuring and Optimizing Campaigns
- 19:25 Understanding LTV and Activation Rates of Different Geos
- 20:40 Case Study: Scaling Up PPC for Landbot.io
- 24:10 The Most Common Mistakes SaaS Make When Scaling Up PPC
- 26:10 The Best Advice for Anyone Starting in PPC
- 27:35 How To Optimize a Website for Higher Demo Conversion Rates
- 31:25 Big Lesson: Seeing Companies Spread Themselves Too Thin
- 32:25 The Challenge of Standing Out and Branding
- 35:55 Lightning Questions