How Swipe Files Empowers Marketers to Shake the Status Quo of B2B SaaS Marketing

SaaS Breakthrough

English - May 09, 2022 14:39 - 27 minutes - 26 MB - ★★★★★ - 46 ratings
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Meet Corey Haines, creator of Swipe Files and cofounder of SwipeWell. Previously, he was the Head of Growth at Baremetrics and the first marketing hire at Cordial.

In this episode, you'll hear why Corey created Swipe Files and how it differs from other marketing communities. You'll learn what it means to market like a media company in a B2B SaaS setting, how you can implement it within your budget and team size, and, finally, how to find a long-term balance between brand and performance marketing.

Notes:

- 02:15 A Unique Membership Community for Marketers

- 08:15 The Specific Needs of Non-marketers vs. Hardcore Professional Marketers

- 11:00 The Three Most Common Themes Marketers Need Help With

- 13:20 What "marketing like a media company" Looks Like in a B2B SaaS Setting

- 17:55 The Two Types of Relationships Marketers Have With Performance Marketing

- 20:50 A "crawl - walk - run" Approach to Marketing Like a Media Company