Latest Growing small businesses Podcast Episodes
Brutal. Honest. Totally Necessary.
Growing Your B2B Small Business with Robert Poole - December 01, 2020 17:00 - 13 minutes ★★★★★ - 4 ratingsIn this episode, Robert talks about evaluating your business risk and looking at the potential upside – getting it wrong really hurts. Robert reminds us that as entrepreneurs, it’s critical that we have vision, excitement, and forward positive thinking. If we don’t have that, we won’t be able t...
Freebies - A Curse or a Blessing
Growing Your B2B Small Business with Robert Poole - November 20, 2020 17:00 - 10 minutes ★★★★★ - 4 ratingsIn this episode, Robert talks about the temptation to take an easy influx of cash. This is a temptation that most entrepreneurs face, and today Robert tells us how to resist it. There’s a different mentality when you’re dealing with millions of dollars versus living paycheck-to-paycheck, and Ro...
Everyone Is a Rifleman
Growing Your B2B Small Business with Robert Poole - November 19, 2020 17:00 - 11 minutes ★★★★★ - 4 ratingsIn this episode, Robert talks about the importance of a consistent sales message throughout your whole company. This can either kill your client retention or take it to new heights. People tend to have a negative connotation of sales – this is mostly due to the unscrupulous, unprofessional peo...
Money Is Good
Growing Your B2B Small Business with Robert Poole - November 18, 2020 17:00 - 13 minutes ★★★★★ - 4 ratingsIn this episode, Robert talks about one of the greatest roadblocks we face as entrepreneurs and salespeople – the belief that monetary success and wealth are evil and bad. Robert encourages you to keep an open mind in this episode, as he will be saying some controversial things. Robert looks at...
The Difference Between Sales and Marketing - Why It Matters
Growing Your B2B Small Business with Robert Poole - November 13, 2020 19:09 - 11 minutes ★★★★★ - 4 ratingsIn this episode, Robert talks about the difference between marketing and sales. If you don’t understand the difference, it’s tough to do either one of them effectively. Robert tells us about the “hook-story-close” concept, and the importance of breaking down beliefs in the marketing phase in or...
Everything Should Be Directed Toward an Exit
Growing Your B2B Small Business with Robert Poole - November 11, 2020 17:00 - 12 minutes ★★★★★ - 4 ratingsIn this episode, Robert talks about developing an exit strategy and focusing on developing your company into an asset and not a job. Robert elaborates on 2 scenarios, and shares his personal experience losing his business partner of 20 years. People tend to shy away from thinking about death, b...
Scale-An Accelerant or Killer In Your Business
Growing Your B2B Small Business with Robert Poole - November 10, 2020 20:13 - 10 minutes ★★★★★ - 4 ratingsIn this episode, Robert talks about the concept of Scale. It can be one of the biggest roadblocks or accelerators for your business, depending on how you use it. Robert tells us that in order to avoid multi-level consequences, we should consider scale. We hear his philosophy on evaluating downs...
How to Avoid Wasting Time and Money Pursuing Prospects With the Wrong Sales Message
Growing Your B2B Small Business with Robert Poole - November 09, 2020 17:00 - 12 minutes ★★★★★ - 4 ratingsIn this episode, Robert talks about how to avoid spending tons of money and time going after prospects with the wrong sales message. If we don’t know in which stage of the buying process our prospects and customers are, it’s difficult to market and sell to them effectively. Marketing to people ...
Are You Paying Yourself Enough?
Growing Your B2B Small Business with Robert Poole - November 06, 2020 17:00 - 12 minutes ★★★★★ - 4 ratingsIn this episode, Robert talks about giving yourself a raise in your business, regardless of what stage your business is in. The focus today is on what you spend your time working on, and what you don’t. In surveys, Robert found that his clients spend less than 40% of their time doing revenue-gen...
A Daily Habit That Will Change Your Business
Growing Your B2B Small Business with Robert Poole - November 05, 2020 17:00 - 16 minutes ★★★★★ - 4 ratingsIn this episode, Robert talks about Owner Time. Have you ever been at a point in your business where you realize one day that you’ve been mostly reacting to events over the past 6 months and not made a lot of progress towards the goals you’ve set? Business owners aren’t a lazy bunch, but Robert...
Ignore This and Your Business Won't Grow
Growing Your B2B Small Business with Robert Poole - November 04, 2020 17:00 - 15 minutes ★★★★★ - 4 ratingsYou won’t ever come close to the full potential or your company if you don’t intentionally focus on understanding your numbers, what they mean, and what to do about them. When I say “numbers,” I am talking about your lead generation numbers, the cost per unit of your product or produce, labor co...
The Difference Between Cost, Price, and Value - and Why It Matters
Growing Your B2B Small Business with Robert Poole - November 03, 2020 17:00 - 14 minutes ★★★★★ - 4 ratingsCost is the actual hard cost in dollars of physical materials and labor it takes to get a product or service out the door. Price, on the other hand, is what your company chooses to tell prospects they can purchase your product or service for in dollars or even other forms of payments. Finally, v...
Coronavirus - The Best Thing That Could Have Happened to Me
Growing Your B2B Small Business with Robert Poole - November 02, 2020 17:00 - 10 minutes ★★★★★ - 4 ratingsThe Coronavirus has been a huge tragedy in almost all of our lives. However, the question becomes, how can you take this bad situation and turn it into a positive? When the Coronavirus panic hit in mid-March, the financial markets collapsed and most of the country went home. It would have been...
How To Keep From Losing Your Most Valuable Asset
Growing Your B2B Small Business with Robert Poole - October 30, 2020 21:37 - 14 minutes ★★★★★ - 4 ratingsLet’s say you have 10 employees and do a million a year in revenue. You sell high ticket B2B, so maybe you have less than 100 customers, and a handful that make up a lionshare of your business. If you came into work one day to find that your biggest client that accounts for 25% of your revenue i...
No Lead Left Behind
Growing Your B2B Small Business with Robert Poole - October 29, 2020 16:00 - 11 minutes ★★★★★ - 4 ratingsFrom my experience in dealing with our clients and other business owners, too many entrepreneurs and salespeople leave money on the table by discarding a prospect because they aren’t ready to buy now. I have personally prejudged leads to my own detriment, but I think it’s important enough to rem...
Painful, Time Consuming, and Costly If You Don't Do This Right
Growing Your B2B Small Business with Robert Poole - October 28, 2020 16:00 - 13 minutes ★★★★★ - 4 ratingsYour attitude and commitment to hiring right is the start to doing it right. It wasn’t until almost a decade of hiring that I started putting more time and energy into the recruiting process. If you are in the position of just starting out in business and don’t have any employees yet, you should...
Fall in love with your clients, not your service.
Growing Your B2B Small Business with Robert Poole - October 27, 2020 16:00 - 8 minutes ★★★★★ - 4 ratingsThe old philosophy of mine that we should focus on building a great service rather than focus on what our clients actually need and wanted kind of permeated our whole organization. We were more focused on the fact that we offered a great service but didn’t take into consideration that what we of...
Breaking the Growth Ceiling in Your Business
Growing Your B2B Small Business with Robert Poole - October 26, 2020 19:44 - 13 minutes ★★★★★ - 4 ratingsYour business needs a good system in place in order to run efficiently. The first thing you have to do is start documenting all the tasks your business has on a daily basis. Larger, successful businesses have operation manuals or knowledge bases, or some kind of training resources. This is not j...
Me, Myself, and I
Growing Your B2B Small Business with Robert Poole - October 23, 2020 16:00 - 11 minutes ★★★★★ - 4 ratingsI isolated myself for three days in a hotel on the border of California and Nevada in order to disrupt my normal mental routine. This helped me to focus and zone in on the task at hand – setting goals for my business. After my business partner passed away, I was force to take over all of his dut...
Maximizing Your Performance as the Leader of Your Company
Growing Your B2B Small Business with Robert Poole - October 22, 2020 15:45 - 11 minutes ★★★★★ - 4 ratingsHow do you control your state of mind? Start the day off right and keep momentum through the day. To paraphrase Tony Robbins, “You can’t be grateful and depressed at the same time.” Being in a state of gratefulness for all the good things in my life automatically puts me in a better state. No ma...
I'm Not That Smart - And Neither Are You
Growing Your B2B Small Business with Robert Poole - October 21, 2020 16:00 - 12 minutes ★★★★★ - 4 ratingsNo matter how high your IQ test shows, you cannot run everything in your business on your own. Maybe your ego is saying that only you should handle x, only you could deal with y, and only you can possibly work on z. That’s just not the case. In fact, IQ does not necessarily determine a business’...
Smooth Out Your Revenue Stream
Growing Your B2B Small Business with Robert Poole - October 20, 2020 16:00 - 10 minutes ★★★★★ - 4 ratingsTake a look at what your business offers. Are you selling high-ticket items or are you selling some kind of service? Then, think to yourself: am I relying on my customers to make a one-time purchase and am I struggling to get new or recurring business in the door? Once you’ve identified what y...
Episode-16-No Excuse Sir
Growing Your B2B Small Business with Robert Poole - October 19, 2020 16:00 - 9 minutes ★★★★★ - 4 ratingsAt West Point, I was a plebe (freshman cadet) where I underwent various drills, one of which was “The 4 responses.” For all questions asked, I could only answer with “yes, sir,” “no, sir,” “sir, I do not understand,” and today’s topic – “no excuse, sir.” The “no excuse, sir” answer wa...
No Excuse Sir
Growing Your B2B Small Business with Robert Poole - October 19, 2020 16:00 - 9 minutes ★★★★★ - 4 ratingsAt West Point, I was a plebe (freshman cadet) where I underwent various drills, one of which was “The 4 responses.” For all questions asked, I could only answer with “yes, sir,” “no, sir,” “sir, I do not understand,” and today’s topic – “no excuse, sir.” The “no excuse, sir” answer was meant t...
Everything Works Sometimes
Growing Your B2B Small Business with Robert Poole - October 16, 2020 16:00 - 9 minutes ★★★★★ - 4 ratingsLike a lot of young salespeople and marketers, I have tried several different approaches which seemed like good ideas at the time. A mentor once reminded me of something he used to say often which was, “everything works sometimes”. What he meant by that was that no matter what marketing techniqu...
Life's (and Business's) Most Important Skill
Growing Your B2B Small Business with Robert Poole - October 15, 2020 16:00 - 10 minutes ★★★★★ - 4 ratingsI want to talk about a skill that has helped me immensely over the years in business selling B2B and in my personal life with family and friends. That skill is understanding people, where they are coming from, and how best to influence them in a positive way. This may seem basic in nature, but ...
Becoming
Growing Your B2B Small Business with Robert Poole - October 14, 2020 16:00 - 8 minutes ★★★★★ - 4 ratingsI want to talk about an uncomfortable topic for me personally, but all entrepreneurs, salespeople, and anyone with success in their life faces it on a daily basis. That topic is becoming the person you need to be to achieve your goals. When I say this is an uncomfortable topic for me, I mean it...
If You Build It, They Won't Come
Growing Your B2B Small Business with Robert Poole - October 13, 2020 16:00 - 9 minutes ★★★★★ - 4 ratingsHave you ever had a salesperson pitch you on a product or service for your business that they claimed was going to have people knocking down your doors wanting to do business with you? There is a myth in business that if you brand yourself well, have a fantastic product or service that no one el...
I Thought This Podcast Was About B2B?
Growing Your B2B Small Business with Robert Poole - October 12, 2020 16:00 - 12 minutes ★★★★★ - 4 ratingsI want to talk about the crossover between B2B and B2C and we can use the best techniques to get the best results. First of all, let’s define what we are talking about with B2B on this podcast. Although some of the same concepts apply, this podcast is directed at business owners and sales peopl...
Curing Cancer in Your Business
Growing Your B2B Small Business with Robert Poole - October 09, 2020 16:00 - 16 minutes ★★★★★ - 4 ratingsThis episode is about a problem that every business owner has who either has employees or plans to have them. This problem is the true cost of hiring the wrong employees, having the wrong people on your team, the toxic environment it creates, and how to deal with cutting out this cancer, while a...
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