Everyone Is a Rifleman

In this episode, Robert talks about the importance of a consistent sales message throughout your whole company. This can either kill your client retention or take it to new heights.

People tend to have a negative connotation of sales – this is mostly due to the unscrupulous,  unprofessional people who call themselves salespeople.

Robert reminds us that, as entrepreneurs, we need to acquire the skills needed to sell – if we look at the companies that dominate their industries, it’s usually because they’re masters of sales and marketing, and not necessarily because of the quality of their products.

How do we make sure the same sales message permeates the whole company? Robert gives some examples of integrating all staff members into the sales process, and how that could yield some surprising results.

Sales is about influence. Work with your salespeople, but don’t forget your admin people – teach them how to present a more consistent message to your clients and, more importantly, why it’s important.

Highlights

“Every person in your sales company should be a salesperson.”“Sales is all about influence.”“Whether you want to or not, if you’re going to be successful as an entrepreneur, you’re going to have to acquire the skills of a salesperson.”“If you don’t have the sales and marketing down, and it’s not permeated throughout your whole organization, the product doesn’t matter, so you’re wasting your time.”