In this episode, Robert talks about one of the greatest roadblocks we face as entrepreneurs and salespeople – the belief that monetary success and wealth are evil and bad. Robert encourages you to keep an open mind in this episode, as he will be saying some controversial things.

Robert looks at how success is portrayed in the Western world – in movies, the antagonist is usually an evil corporation looking to get more money by stepping on the average person. “Demonizing the rich is almost a tradition in this country.”

We hear how this mindset is ‘taught’ to us throughout our lives, and how misconceptions have allowed that mindset to become engrained in our society. To counter that, Robert gives some examples of where money has been a force for good.

The biggest thing you can do to get yourself out of that mentality is to focus on the people you’ll be able to help by becoming wealthy.

Highlights:

“The subconscious fear of success, which in business means money, is hampering us.”“When you’re selling and growing your company, if you don’t believe that money is good, you’re going to limit and hold yourself back, and self-sabotage.”“Only with time and practice are you going to be able to break through that deep-seeded belief.”“If you’re not making money, and you have the ability to make money in business (and can make a lot of it), and there are a lot of people that need you to do that, you’re actually being selfish.”“Get rich and give back.”