Your Marketing Mates
89 episodes - English - Latest episode: 7 months ago -Meet Your Marketing Mates - Belle and Liz. Finding a mentor can be difficult, particularly early on in your marketing career. We want you to think of us as your marketing mentors, or mates. In each episode we will discuss a single theme by sharing personal experiences and marketing advice. Sit back, relax and settle in for a chat with your mates.
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Episodes
S6E10 - Email etiquette dos and don'ts
September 28, 2023 10:55 - 13 minutes - 15.5 MBEmails are often a huge part of our life as marketers, whether it's outbound comms, campaign-based, or even in the day-to-day of account and stakeholder management. In this episode, we are spilling the tea on our 10 tips for writing better emails – from emojis to weasel words and the use of punctuation. Are there any email dos and don’ts that are top of your list? Please let us know on socials… Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates And if you...
S6E9 - The ABCs of common marketing terms
August 03, 2023 11:52 - 16 minutes - 16.6 MBMates, we’re back! It’s been a hot minute between episodes because life has been all kinds of busy, but we’re here and happy to be back in your ears. This week we’re channeling some Sesame Street energy and sharing the A-Z of 26 common marketing terms that you need in your vocabulary. We know as marketers that we can throw a lot of acronyms and slang around (guilty!), so hopefully this equips you the next time you head into a team meeting or strategy session. Without further ado, let’s d...
S6E8 - Resource Roundup: Social media tips, thought leadership podcasts, books and tech!
April 30, 2023 06:04 - 16 minutes - 15.9 MBFor those of you that have been tuning in for a while, you’ll know we always look forward to our Resource Roundup episodes. Settle in for a special roundup for your week ahead. Culture Amp - Culture First podcast Women In Digital Membership Marketing Millennials - Socials, podcast, and newsletter Cat Matson podcast - “Speaking with Confidence” The Panic Years by Nell Frizzell (book) Brianna Johnston - Social Media Expert & Business Coach SEMrush - platform often used for keywo...
S6E7 - Chats with our mate Linh Diep: Assisterhood expansion & application tips!
April 05, 2023 09:46 - 28 minutes - 21.7 MBThis week we had the absolute pleasure of sitting down with Linh Diep, two-time B&T 30 Under 30 Winner, Founder of Assisterhood and all-round amazing human being! For those of you that aren’t familiar with Assisterhood, it’s a mentorship program for up-and-coming talent in creative industries. Since its inception in 2018, the program has expanded to over 60 mentors in three states (QLD, VIC, NSW), and its impact has grown year-on-year. Tune in to hear more about the program and get som...
S6E6 - The Pomodoro Technique: Your solution to procrastination
April 02, 2023 10:01 - 10 minutes - 16.8 MBAs we enter the new work week, you’re likely sitting down with a cuppa and starting to plan out the next few days. Guesses are you’re feeling one of two things - energised and ready for the week ahead, or a sense of overwhelm and decision paralysis. If you’re in Group B, our old friend “Procrastination” is likely to rear its ugly head. But don’t fret, the Pomodoro Technique is here to get you back on track. The Pomodoro Technique is a time management system that encourages you to work in...
S6E5 - How readability can improve your marketing copy: Tools and frameworks
March 15, 2023 06:50 - 11 minutes - 16.9 MBPut simply, readability determines how easy or difficult it is to understand a piece of text. When you consider how much copy a marketer writes in a day, whether that’s social posts, emails, blogs, or website copy, readability is pretty darn important. The tools we explore in this episode include: Datayze Readability Analyzer - Estimates the readability of a passage of text using the Flesch Reading Ease, Fog Scale Level, Flesch-Kincaid Grade Level, and other metrics. WebFX Readabilit...
S6E4 - Ten things I hate about work-life
March 07, 2023 11:51 - 12 minutes - 21.8 MBAlthough the title of this episode is pretty bold, we’ve got something a little different and fun in store for you this week… We’ve compiled our top 10 ten list of things that are triggering (and incredibly relatable) in the workplace. If you’ve got something that hasn’t made our list, please share your corporate pain with us. You can connect with us on socials: Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates See you next week, mates! Belle & Liz. x ...
S6E3 - New year new you: Auditing your personal brand
February 25, 2023 02:06 - 11 minutes - 19.5 MBIt’s still relatively early in the new year (although March is creeping up incredibly quickly!), which means it’s the perfect time for you to undertake a little personal brand audit. Did you have a Myspace when you were younger (gah, cringe)? Or maybe you’re like Belle and have had sporadic Twitter phases on and off for the last 10+ years… In this ep, Liz steps us through 5 simple ways we can do a social media audit to ensure the content that appears online for your personal brand reflec...
S6E2 - Have you used ChatGPT?
February 17, 2023 11:56 - 11 minutes - 16.9 MBChances are you’ve heard about ChatGPT by now…the OpenAI chatbot that is taking the internet by storm! As a marketer you’re likely on one of 2 teams: Oh no, it’s happening, robots are here to take my job. The answer to my writer's block prayers have been answered. In this episode, Belle shares some ways that she has been using it as an ideation prompt… What’s your stance on ChatGPT? Connect with us on socials and join the conversation. Instagram - @yourmarketingmates LinkedIn -...
S6E1 - Welcome to 2023: Word of the year & what we’ve been up to…
February 08, 2023 12:50 - 14 minutes - 22.8 MBWelcome back, marketing mates! Oh we’ve missed you, and it’s delightful to be back in your regular podcast schedule. We’re kicking off 2023 (and Season 6!), sharing our word of the year, and reflecting on whether we achieved our 2022 intentions (see S4E5). For those of you new to the Your Marketing Mates community, welcome - we are excited to have you here! In this episode, we also share a whirlwind update on what’s been happening since our last episode and how our careers have progres...
S5E10 - Resource roundup: Christmas holiday edition
December 23, 2022 04:05 - 14 minutes - 22.5 MBWelcome to the final episode of Season 5 AND 2022 marketing mates! What better way to round out the year than with one of our favourite types of episodes…a resource roundup! If you’re a book lover that’s looking for some quality reading over the holidays, we’ve got some goodies for you! Liz’s resources: Stocksy - stock photography website I Didn’t Do That Thing Today by Madeleine Dore (Book) Radical Candor by Kim Scott (Book) The Crown - Season 5 Belle’s resources: Life Is Tough...
S5E9 - What is emotional intelligence and why should you care?
December 16, 2022 10:47 - 13 minutes - 18.5 MBYou’ve probably heard the term “emotional intelligence” and you may be wondering what this means and why it’s helpful in the workplace (and life in general)! In Jamilla Rizvi’s book ‘Not Just Lucky,’ she gives a great breakdown: “In basic terms, having emotional intelligence means you’re able to recognise and manage not only your own emotions but the emotions of others. “ This week we discuss the 4 pillars that contribute to emotional intelligence: Self-awareness Self-manage...
S5E8 - 5 simple networking hacks for your next event
December 09, 2022 08:15 - 10 minutes - 14.9 MBWelcome back, marketing mates! It’s the time of year when there are events happening left, right and centre - industry awards, Christmas parties, social meetups… If you’re looking to expand your professional network (and get a head start on 2023), in this week’s ep we share 5 networking hacks to keep up your sleeve: Attend industry events Connect with businesses or brands you love Lean on your friends Check out virtual events Find an existing community to join Happy party seas...
S5E7 - Let’s BeReal: Hot or not?
December 03, 2022 09:40 - 12 minutes - 17.5 MBIf you’re yet to adopt the new social media kid on the block, this week we give a rundown of the BeReal social media app - what it is, who is using it and how brands are embracing it as a marketing channel. It’s nice to (finally) see an authentic, unfiltered, ad-free social app but only time will tell whether it will stick around. Meta and TikTok are already creating similar in-app functionality to stay competitive… Do you use BeReal? What’s your hot take? Let us know on socials… Ins...
S5E6 - Resource roundup: Motivational books, podcasts and software to have in your marketing toolkit!
November 24, 2022 13:13 - 17 minutes - 24.6 MBIt’s that time again! Resource Roundup o’clock. If you’re looking for some new books, this episode is certainly for you… Liz’s resource recommendations: I Know How She Does It by Laura Vanderkam (book) Meltwater (media monitoring) The Diary Of A CEO with Steven Bartlett (podcast) Pretty Little Marketer (online community for social marketing) Belle’s resource recommendations: Miro (collaboration software) How To Make The World Add Up by Tim Harford (book) “How to build a gr...
S5E5 - The never-ending to-do list
October 02, 2022 23:36 - 13 minutes - 18.6 MBRaise your hand if you've ever felt guilty about not completing your ever-growing to-do list... Same friend, same. This week we're discussing a fabulous article from the Harvard Business Review - “You’re Never Going to Be “Caught Up” at Work. Stop Feeling Guilty About It.” Shame and guilt can have two very different (and often negative) impacts on how you approach your to-do list, so we're sharing some tips on how you can embrace more self-compassion, celebrate your wins and practice ...
S5E4 - What is competitor analysis? The 4 steps of strategic stalking...
September 13, 2022 21:03 - 10 minutes - 14.6 MBCompetitive analysis is all about assessing the strengths and weaknesses of your current and potential competitors. This allows you to identify strategic opportunities and threats... yes, your marketing senses are probably tingling: a SWOT analysis does play a part in this process. In this episode, Liz steps us through the 4 stages of what she fondly calls "strategic stalking" aka competitor analysis: Profiling your top 5-10 competitors Understanding competitor offerings Identifying c...
S5E3 - Strategic planning: OKRs, KPIs and the importance of having a long-term vision
September 05, 2022 11:20 - 10 minutes - 16 MBMore often than not strategic planning is put in the “too hard basket”, but it’s essential that you carve the time out of your business-as-usual (BAU) routine to set the long-term vision for your business. Spoiler: it also helps to make your short-term more effective and efficient! In this week’s episode, Belle shares the steps she’s gone through to shape the H2 goals with her team: Identify the problem - objectives and timeframes Analyse trends and benchmark data Define success met...
S5E2 - Oops emails! Why and when you need them…
August 29, 2022 06:11 - 13 minutes - 20.9 MBBeing in marketing, we have all experienced that dreaded “oops” moment after we’ve hit send on an important email - forgetting to link an attachment, typos in the subject line, broken links, sending to the wrong email segment…we could go on. After you’ve taken a big breath and identified the mistakes in your campaign, the first step is determining whether it needs a response - will you send a follow-up email, apologise on social media, send a physical apology letter, or do all of those thi...
S5E1 - Social media updates hot off the press! The latest changes to Instagram, TikTok, Pinterest, LinkedIn, Facebook & Twitter
August 13, 2022 13:04 - 19 minutes - 29.1 MBWelcome back, marketing mates! We’re back from our break and kicking off Season 5 with all the social media updates that have been rolling out over the last little while. This episode is a great way to quickly get up to speed and impress Gen Z in your next team meeting. ;) We truly have jam-packed this ep! Tune in to hear more about… Instagram: Reel updates Grid pinning Get a Quote button LinkedIn: Highlight career breaks Profile video tools Native carousel posts TikTok: Tik...
S4E13 - Resource Roundup: Marketing tools, websites and inspiration that you need in your life
May 28, 2022 13:36 - 12 minutes - 21.6 MBHey mates! Welcome to the final episode of Season 4. We’re wrapping the season with one of our favourite types of episodes and each sharing four marketing resources that we’re loving right now. Belle’s resources: Adam Mosseri - Head of Instagram (IGTV) @mosseri Answerthepublic.com - social listening for content Trello - project management tool Notion - project management and note-taking software Liz’s resources: Moz Beginners Guide To SEO Thriving in Business podcast by Kati...
S4E12 - Chats with our mate Brooke Dobbie: Crafting a freelance career
May 02, 2022 08:49 - 41 minutes - 42.5 MBWe’re delighted to share our second episode in the “Chats with our mates” series. We had the pleasure of chatting with Brooke Dobbie, a Gold Coast based creative who has successfully established her freelance career and lifestyle. If you’re exploring the possibility of going out on your own or starting a side hustle, this episode is for you. We discuss: How to tap into your professional network Figuring out your rates Where you can look to find freelancer projects Highlights and cha...
S4E11 - QR Codes: The marketing comeback of the century!
April 07, 2022 22:02 - 14 minutes - 22.9 MBImagine telling yourself 3 years ago that someday in the near future you’d be using QR codes on a daily basis! We certainly never would have believed it… QR (quick response) codes are now considered one of the most effective tools for personalising your marketing campaigns and user experience thanks to their ‘trackability’ and easy implementation. Here are a couple of free QR code generators you can experiment with: www.qrcode-monkey.com www.qrstuff.com Know of any particularly cre...
S4E10 - Marketing trends: Consumers in control, short-form video, the Cookiepocalypse, inclusive advertising, and more!
March 27, 2022 10:43 - 17 minutes - 26.1 MBThe digital marketing world moves incredibly fast! New channels and marketing trends are popping up every couple of months, consumer needs and expectations have shifted dramatically, and we are definitely not out of the woods when it comes to changes with data and privacy. In this episode we’re chatting about 5 major trends that we’re seeing in the marketing industry: Consumers being in control Short-form video content Brands soul-searching for greater purpose The “Cookiepocalypse” ...
S4E9 - Why you need multiple mentors: 6 mentor types and how to approach them
March 13, 2022 12:03 - 16 minutes - 24.7 MBWe know it sounds controversial, but did you know you’re allowed to have more than one mentor?! Yes, really. Having multiple mentors allows you to tap into their skills and experience for different problems. In this episode, we discuss mentor mapping, how to approach a prospective mentor, and the 6 different types you mentors you should have in your life: Work Wife / Best Work Friend The Pusher The Cool Kid The Expert The Outsider Your Younger Self If you’re interested in a mo...
S4E8 - Becoming an influential brand: Tips for Influencer Marketing
February 21, 2022 23:32 - 12 minutes - 18.8 MBInfluencer marketing is all about leveraging an individual with a community or following to share their recommendations about your brand or product. Before you rush out and find the nearest influencer, make sure you’re thinking strategically and ensuring this person will speak to the right audience for your brand. You need to be able to measure the results at the end of the day! In this ep, Belle shares her top tips for getting started with an influencer marketing campaign: 1. Set your...
S4E7 - Are you a T-Shaped Marketer?
February 12, 2022 12:27 - 13 minutes - 20.7 MBIf you’ve got broad knowledge and skills across a range of marketing tactics, with in-depth knowledge in a couple of areas, chances are you’re a T-Shaped Marketer! In our opinion being a T-Shaped Marketer is incredibly valuable. Particularly if you’re wanting to move into management or a strategic leadership position one day. It’s also a great way to ensure you’re future-proofing your awesome skills. When listening to this episode have a think about what you’re an expert in, or what you’...
S4E6 - Productivity hack: The Ivy Lee method
January 28, 2022 21:57 - 10 minutes - 14.2 MBThis week we’re sharing a simple and super effective productivity hack to help you be your best self this year! If you lead a marketing team, or just want to improve your efficiency and workflow, listen up. The Ivy Lee method is a 100-year-old strategy for helping people become more productive at work. In this episode Liz is breaking down the 4 step productivity hack, so grab a pen and get ready to make some good habits. If you have any questions about this episode or want to get in to...
S4E5 - Hello 2022: Word of the year
January 21, 2022 11:20 - 8 minutes - 12.3 MBWelcome to 2022 marketing mates! Instead of setting a New Year's resolution, this year we've each adopted a 'Word of the Year'. In our opinion, this is a kinder, more wholesome way to approach 2022 and set the tone for our personal goals. We're not sharing any spoilers. You'll have to tune in to hear what they are... If you've also chosen a word for the year, please head on over to our social channels and let us know what it is. We can keep each other accountable and cheer one anothe...
S4E4 - Resource roundup: Christmas edition 2021
December 21, 2021 14:48 - 14 minutes - 24.1 MBHo, ho, how are you marketing mates? To wrap up the year, we're gifting you with a Resource Roundup: Christmas Edition! Belle's resources: Oh My Digital - emails and social content LinkedIn Marketing Labs (free!) Webflow FigJam collaboration software (Figma) Liz's resources: verygoodcopy.com #careerhackwithkoon Future Fit by Andrea Clarke (book) Assistercast podcast by Assisterhood We're taking a little mid-season break to enjoy the holidays and we'll be back in your ears ...
S4E3 - The 5Cs of Personal Brand
December 11, 2021 10:59 - 14 minutes - 21.5 MBYou’ve probably heard the term Personal Brand before and you’re likely in one of two groups. 1) What the heck is that? or 2) Oh yeah, I’ve been meaning to do something about that… Well buckle up mates, we’re breaking down the 5Cs of personal branding and sharing the reason’s why it helps to build your credibility and reputation within the workplace and wider industry: Confidence Curiosity Credibility Catalyst Commitment (culture) Hot tip: The end of the year is a perfect time to ...
S4E2 - Why applying for awards should be at the top of your 2022 goals
December 02, 2021 11:45 - 12 minutes - 17.3 MBWe'll be the first to admit that we regret not applying for awards earlier in our careers. But...it's never too late, and we're here to tell you why you should consider applying for awards next year. Some hot awards tips straight off the press: Be prepared. Look at past categories to see what you could be eligible for and keep them in mind during the year. Know application cut-off dates in advance! Don't presume there are 1000's of entries and you have no chance. Look at the Under...
S4E1 - Happy birthday to us! A trip down memory lane...
November 22, 2021 11:49 - 26 minutes - 38.4 MBHi there mates, we're back (and we missed you)! 🎉 To kick off Season 4 we're celebrating the first birthday of Your Marketing Mates! Grab a cupcake, a glass of bubbles, or a cup of coffee and take a trip down memory lane with us. This week we're sharing our favourite parts of the last year, our challenges, and hot tips for those of you who are thinking about starting your very own podcast. Thank you for joining us on this journey, we're looking forward to what this next year will bring. ...
S3E11 - Communicating and demonstrating your value in the workplace
October 17, 2021 09:44 - 16 minutes - 19.6 MBOften as marketers, we can get caught up in the tactics and the numbers and forget the bigger picture. In this episode, we’re chatting about the importance of building relationships with your key stakeholders (managers, executives, clients, and so on) and ways you can demonstrate your value within the workplace. In summary, these are our 5 tips: Look for opportunities to connect and build relationships Consider how you communicate (don’t always resort to email) Think about what they...
S3E10 - Making friends with finance
October 05, 2021 13:37 - 16 minutes - 30.9 MBWelcome to another episode marketing mates! This week we’re talking money and how to talk the “finance talk” to your CFO, accountant, or sales team. Often things can get a bit lost in translation between marketing acronyms and financial terms, but it’s important to clearly demonstrate the value you’re bringing through your marketing activity, with the budget you’ve been allocated. Hot tip: you always want an ally in the room when you’re about to talk money and there’s nobody better than ...
S3E9 - Using Google Analytics data to make informed decisions
September 22, 2021 21:39 - 26 minutes - 44.2 MBThe word “data” can sound a little scary. So let’s start with the fundamentals. As a marketer, Google Analytics is an excellent tool and source of data to inform your strategies, personas, and website user journeys. In this episode, Belle is grilling Liz about the 4 fundamentals of Google Analytics data: Audience - overview of your website traffic and demographic insights Acquisition - how are people getting to your site? Behaviour - understanding where people are navigating throughou...
S3E8 - Why Marketing & Sales are Batman & Robin
September 15, 2021 14:32 - 12 minutes - 21.3 MBLet’s talk about sales! Regardless of whether you’re doing in-house marketing or marketing for clients, at some point, you’re going to work with salespeople to track and generate leads from your marketing activity. Salespeople also have so much insight about your customers that you can leverage - making them the perfect marketing wingman. In this episode we discuss a helpful sales framework known as SPIN: Situation - gathering information about your customers’ situation Problem - iden...
S3E7 - 4 tips for strategic content marketing
September 09, 2021 12:16 - 11 minutes - 15.9 MBThis week we’re talking about one of our favourite topics - content marketing! This marketing technique is all about creating and sharing valuable and relevant content pieces to attract your audience. As Belle puts it in this episode - “Content is basically whatever you share to your channels” and can include everything from blogs and written content to videos and social media posts. We’ve broken down our 4 top tips on how you can crush it with your content marketing strategy: Have a qu...
S3E6 - Chats with our mate Malcolm Auld: Copywriting tips, upskilling advice and resources
August 31, 2021 11:19 - 16 minutes - 18.1 MBDrum roll, please! Welcome to the first episode of the “Chats with our mates” series, where we sit down with industry experts to hear about their specialist skills, career journeys and of course, extract as many gems of wisdom as we can. In this episode, we’re chatting with our friend, mentor, and copywriting expert, Malcolm Auld. Mal has experience running multinational agencies, marketing departments, start-ups, a SaaS business, bricks n mortar, and online retail businesses. He has als...
S3E5 - Social media (Part 2): Paid vs organic content
August 17, 2021 22:14 - 16 minutes - 17.8 MBLast week we left you in a bit of suspense…but, the wait is over! Part 2 of our social media episode is ready for you to dive into. In our last episode, we spoke about social channel demographics and data (LOTS of data!). This week we are discussing the difference between paid and organic social content - and how you can integrate boosted posts. There are also 5 Core Pillars of Social Media Marketing that are great to keep in your toolkit: Strategy Planning & publishing Listening & ...
S3E4 - Social Media (Part 1): Channel demographics and data
August 07, 2021 14:32 - 16 minutes - 16.1 MBFollowing on from last week’s channel strategy episode, we wanted to cover off social media marketing as its own topic. Can you believe there are 40+ social media channels (and counting?!)… We had a lot to say on this topic - from running through the long list of social channels to discussing demographic insights for each platform. It’s important to stay up to date with where your users are and what they want to see, to maximise your marketing activity. PSA: This episode was recorded dur...
S3E3 - How to craft a channel strategy that actually works
July 31, 2021 13:30 - 19 minutes - 25 MBWhen it’s time to craft a channel strategy it’s not uncommon to feel a little unsure about where to start. Do you start a TikTok? All the cool kids are doing it… what about Instagram Reels? Should you create a LinkedIn, or maybe a Pinterest account…!? Take a breath. In this episode, we’re diving into the thinking behind channel strategies and tips for choosing the most suitable platforms for your marketing objectives and your customers. If you haven’t listened to episodes 1 & 2 of Season...
S3E2 - The 5 W's of a marketing strategy
July 22, 2021 11:26 - 11 minutes - 13.2 MBMarketing strategies are a topic we get VERY excited about! Not only does it set the strategic tone for your marketing activity, but it’s your secret weapon to refer back to when choosing channels, targeting, messaging, and your offers. The 5 W's of a marketing strategy are: Why - Business goals and objectives, setting the scene. What - What part do you play? What are you going to measure? What budget? Who - Audience and competitor analysis, SWOT Where - Channels (*Spoiler for next ...
S3E1 - Understanding your audience - do you really know who they are?
July 13, 2021 06:17 - 15 minutes - 14.7 MBWelcome back to Season 3 of Your Marketing Mates! This season we’re doing something a little different and looking at the '10 fundamentals of digital marketing'. Each episode will cover off one skill or knowledge area to develop during your marketing career. In S3E1 we are diving into how you can better understand your customers and why this will benefit your marketing in the long term. **Spoiler alert** - it involves customer research and persona development. Basically, if you’re trea...
S2E14 - Campaign not converting? Don’t panic!
May 29, 2021 01:04 - 18 minutes - 21.2 MBHello marketing mates! It’s the last episode of S2 (where has the time gone?!) but don’t stress, we will be back in a few weeks. We wanted to leave you with some tactical, helpful tips you can use to optimise your campaigns if they're not getting the results you're after. First things first, don't panic. Some of what we cover in this episode includes re-evaluating your campaign goals and objectives, audience targeting, your campaign duration, ways to optimise your campaign, measuring custo...
S2E13 - Resource roundup: The gems of marketing wisdom you need in your life
May 20, 2021 21:55 - 11 minutes - 13.3 MBIt’s that time again and we’re pumped to share four new resources (each!) with you all. To be honest, we’re surprised we haven’t shared some of these gems with you already. Without further adieu, dive on in and let us know what you think of this week’s resource roundup… Belle’s Resources: Seth Godin’s Blog - Seths.blog Go-to Skincare - gotoskincare.com Rachel Corbett Podschool - podschool.com.au Creative Samba - creativesamba.substack.com Liz’s resources: Gruen (Previously ca...
S2E12 - “Strategy Season” & EOFY marketing advice
May 13, 2021 22:00 - 15 minutes - 17.7 MBMay is officially dubbed “strategy season” for those of us in marketing-land, and in the lead up to EOFY there’s no better time than the present to revisit your marketing strategy, goals, customer behaviour and success metrics for the next financial year. As we’ve touched on in our “S1E10 - 4Cs of COVID” episode, the motivators, and behaviour of our customers have changed dramatically in the last financial year, with a lot of people looking for brands who connect with their personal values...
S2E11 - Balance v Burnout: The importance of managing your emotional, physical and mental wellbeing
May 06, 2021 13:53 - 13 minutes - 17.2 MBIn this week’s episode, we’re talking about burnout - what it is, ways to recognise it and our tried and tested techniques to bring a bit more balance back into your day-to-day. Burnout is a state of emotional, physical, and mental exhaustion caused by excessive and prolonged stress. If you’re feeling overwhelmed, emotionally drained, and unable to keep up with constant demands, these could be some warning signs for you. Hopefully the mindfulness techniques we've shared in this episode h...
S2E10 - Two handy tools for strengthening your Brand Credibility
May 01, 2021 03:37 - 7 minutes - 10.5 MBBrand Credibility is all about improving your brand’s reputation and strengthening the trust you have with your customers. If you’re in PR, marketing comms, SEO, or content creation, this week we’re sharing two handy (and free!) tools that we use to create credible, timely, topical content: Google Alerts: google.com.au/alerts SourceBottle: sourcebottle.com ... Do you have any other go-to tools to help create credible content for your brand? Let us know on socials! Instagram - @your...
S2E9 - How to set yourself up for new opportunities
April 22, 2021 10:03 - 10 minutes - 13.1 MBIn this episode, we’re chatting about some simple and effective ways you can prepare for a new role. Whether you’re looking for your first marketing job straight out of Uni or wanting to open yourself up to new opportunities, we’ve got you. For those of you early on in you’re career we share practical ways you can showcase your experience to date (Spoiler: LinkedIn is your best job-hunting-wingman) and how to prepare for interviews. For marketers that have been in the industry for a while,...