S3E8 - Why Marketing & Sales are Batman & Robin
Your Marketing Mates
English - September 15, 2021 14:32 - 12 minutes - 21.3 MBMarketing Business Careers marketingtips marketing marketingadvice mentor Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S3E7 - 4 tips for strategic content marketing
Let’s talk about sales!
Regardless of whether you’re doing in-house marketing or marketing for clients, at some point, you’re going to work with salespeople to track and generate leads from your marketing activity. Salespeople also have so much insight about your customers that you can leverage - making them the perfect marketing wingman.
In this episode we discuss a helpful sales framework known as SPIN:
Situation - gathering information about your customers’ situation Problem - identifying customer pain points Implication - understand the problems on a deeper level Need-payoff - encouraging customers to explain the product benefits in their own wordsPSA: Ice cream is recommended when listening to this episode.
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