S3E7 - 4 tips for strategic content marketing
Your Marketing Mates
English - September 09, 2021 12:16 - 11 minutes - 15.9 MBMarketing Business Careers marketingtips marketing marketingadvice mentor Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S3E6 - Chats with our mate Malcolm Auld: Copywriting tips, upskilling advice and resources
Next Episode: S3E8 - Why Marketing & Sales are Batman & Robin
This week we’re talking about one of our favourite topics - content marketing! This marketing technique is all about creating and sharing valuable and relevant content pieces to attract your audience.
As Belle puts it in this episode - “Content is basically whatever you share to your channels” and can include everything from blogs and written content to videos and social media posts.
We’ve broken down our 4 top tips on how you can crush it with your content marketing strategy:
Have a quarterly content focus Repurpose your content FLIP IT and share a different perspective Share your opinionSpoiler: We may or may not sing in this episode, but you’ll have to listen to find out haha…
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