S3E9 - Using Google Analytics data to make informed decisions

Your Marketing Mates

English - September 22, 2021 21:39 - 26 minutes - 44.2 MB
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Previous Episode: S3E8 - Why Marketing & Sales are Batman & Robin

Next Episode: S3E10 - Making friends with finance

The word “data” can sound a little scary. So let’s start with the fundamentals. As a marketer, Google Analytics is an excellent tool and source of data to inform your strategies, personas, and website user journeys.

In this episode, Belle is grilling Liz about the 4 fundamentals of Google Analytics data:

Audience - overview of your website traffic and demographic insights Acquisition - how are people getting to your site? Behaviour - understanding where people are navigating throughout your site Conversions - measuring your results against objectives.

If you’re wanting to brush up on your Google Analytics skills, check out the great free online courses on Google Analytics Academy.

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