S3E4 - Social Media (Part 1): Channel demographics and data

Your Marketing Mates

English - August 07, 2021 14:32 - 16 minutes - 16.1 MB
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Previous Episode: S3E3 - How to craft a channel strategy that actually works

Next Episode: S3E5 - Social media (Part 2): Paid vs organic content

Following on from last week’s channel strategy episode, we wanted to cover off social media marketing as its own topic. Can you believe there are 40+ social media channels (and counting?!)…

We had a lot to say on this topic - from running through the long list of social channels to discussing demographic insights for each platform. It’s important to stay up to date with where your users are and what they want to see, to maximise your marketing activity.

PSA: This episode was recorded during lockdown and we could have talked for days on this topic (anyone else craving social interaction haha), which is why we have broken this topic into 2 episodes.

Next week we will continue the convo with some more insight into the difference between paid and organic social media marketing.

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The source referenced in this episode is Sprout Social's 2021 social media demographics for marketers.