S3E3 - How to craft a channel strategy that actually works

Your Marketing Mates

English - July 31, 2021 13:30 - 19 minutes - 25 MB
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Previous Episode: S3E2 - The 5 W's of a marketing strategy

Next Episode: S3E4 - Social Media (Part 1): Channel demographics and data

When it’s time to craft a channel strategy it’s not uncommon to feel a little unsure about where to start. Do you start a TikTok? All the cool kids are doing it… what about Instagram Reels? Should you create a LinkedIn, or maybe a Pinterest account…!?

Take a breath. In this episode, we’re diving into the thinking behind channel strategies and tips for choosing the most suitable platforms for your marketing objectives and your customers.

If you haven’t listened to episodes 1 & 2 of Season 3, we’d recommend taking listen prior to this episode.

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