S5E4 - What is competitor analysis? The 4 steps of strategic stalking...

Your Marketing Mates

English - September 13, 2022 21:03 - 10 minutes - 14.6 MB
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Previous Episode: S5E3 - Strategic planning: OKRs, KPIs and the importance of having a long-term vision

Next Episode: S5E5 - The never-ending to-do list

Competitive analysis is all about assessing the strengths and weaknesses of your current and potential competitors. This allows you to identify strategic opportunities and threats... yes, your marketing senses are probably tingling: a SWOT analysis does play a part in this process.

In this episode, Liz steps us through the 4 stages of what she fondly calls "strategic stalking" aka competitor analysis:

Profiling your top 5-10 competitors Understanding competitor offerings Identifying competitor strategies (channels, tactics, campaigns) Devising your plan

When was the last time you did a competitor analysis?

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Belle & Liz. x

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