S5E3 - Strategic planning: OKRs, KPIs and the importance of having a long-term vision
Your Marketing Mates
English - September 05, 2022 11:20 - 10 minutes - 16 MBMarketing Business Careers marketingtips marketing marketingadvice mentor Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S5E2 - Oops emails! Why and when you need them…
More often than not strategic planning is put in the “too hard basket”, but it’s essential that you carve the time out of your business-as-usual (BAU) routine to set the long-term vision for your business.
Spoiler: it also helps to make your short-term more effective and efficient!
In this week’s episode, Belle shares the steps she’s gone through to shape the H2 goals with her team:
Identify the problem - objectives and timeframes Analyse trends and benchmark data Define success metrics Articulate and communicate the strategic plan Kick off the execution phase
With Q4 planning just around the corner, it’s the perfect time to scrub up on your strategic skills.
Let us know what you think of this ep, mates!
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Belle & Liz. x
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