S4E10 - Marketing trends: Consumers in control, short-form video, the Cookiepocalypse, inclusive advertising, and more!

Your Marketing Mates

English - March 27, 2022 10:43 - 17 minutes - 26.1 MB
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Previous Episode: S4E9 - Why you need multiple mentors: 6 mentor types and how to approach them

Next Episode: S4E11 - QR Codes: The marketing comeback of the century!

The digital marketing world moves incredibly fast! New channels and marketing trends are popping up every couple of months, consumer needs and expectations have shifted dramatically, and we are definitely not out of the woods when it comes to changes with data and privacy.

In this episode we’re chatting about 5 major trends that we’re seeing in the marketing industry:

Consumers being in control Short-form video content Brands soul-searching for greater purpose The “Cookiepocalypse” Inclusive advertising done authentically

What other marketing trends are you seeing? Let us know by connecting with us on socials.

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Belle & Liz. x