S4E8 - Becoming an influential brand: Tips for Influencer Marketing

Your Marketing Mates

English - February 21, 2022 23:32 - 12 minutes - 18.8 MB
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Previous Episode: S4E7 - Are you a T-Shaped Marketer?

Next Episode: S4E9 - Why you need multiple mentors: 6 mentor types and how to approach them

Influencer marketing is all about leveraging an individual with a community or following to share their recommendations about your brand or product.

Before you rush out and find the nearest influencer, make sure you’re thinking strategically and ensuring this person will speak to the right audience for your brand.

You need to be able to measure the results at the end of the day!

In this ep, Belle shares her top tips for getting started with an influencer marketing campaign:

1. Set your strategy

2. Define your budget and expectations

3. Write your influencer brief

4. Ensure your influencer is credible

5. Track your results

If you need help sourcing influencers, TRIBE and Scrunch are great Influencer Marketing Agencies/Platforms.

Belle also mentions a great SBS mini-series on YouTube called “Faking Influence”. You can check it out here.

Let us know if you found this episode helpful? Happy influencing, marketing mates.

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Belle & Liz. x