Your Marketing Mates
89 episodes - English - Latest episode: 10 months ago -Meet Your Marketing Mates - Belle and Liz. Finding a mentor can be difficult, particularly early on in your marketing career. We want you to think of us as your marketing mentors, or mates. In each episode we will discuss a single theme by sharing personal experiences and marketing advice. Sit back, relax and settle in for a chat with your mates.
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Episodes
S2E8 - Resource roundup: Everything from finance and career growth to #relatable Instagram accounts
April 17, 2021 05:47 - 11 minutes - 14.6 MBThis week we’re back with a resource roundup, each sharing 5 resources that are currently inspiring us both professionally and personally. From finance and career growth to professional role models and fun, relatable Instagram accounts. Belle’s resource recommendations: The Barefoot Investor (book & audiobook) She’s on the money podcast KIC POD podcast @businesschicks on Instagram The Science of Storytelling, by Will Storr (book) Liz’s resource recommendations: Lean In, by Sher...
S2E7 - How to make WIIN-ing YouTube ads
April 10, 2021 06:35 - 13 minutes - 17.5 MBA lot of you have been asking us for advice on marketing tools and tips, particularly around YouTube and video advertising. You ask we listen mates! We recently did a presentation at Orange Digital on YouTube advertising and in this episode, we’re breaking down our handy ‘WIIN’ framework for creating effective YouTube ads: Woo them in the audition Identify your brand in a natural way Involve your audience with the different elements Next steps - what’s the CTA? The Dior ads we ment...
S2E6 - Part 2: Optimising your LinkedIn profile
March 31, 2021 02:42 - 13 minutes - 17 MBWelcome back for Part 2! Following on from last week’s episode we’re talking about other fun ways to optimise your LinkedIn profile, develop your personal brand and grow your professional network. Some of this includes: Adding audio branding to your bio Personalised URLs Sharing your accomplishments in the Featured section Following trending hashtags Writing your bio and headline We’re keen to hear any additional tips you have for optimising your profile and growing your connection...
S2E5 - Part 1: Optimising your LinkedIn profile
March 25, 2021 14:23 - 12 minutes - 14.7 MBWhen we sat down to share our tips on improving and optimising our LinkedIn profiles we had so many juicy pieces of advice that we have broken it into a two-part episode. In Part 1 we’re discussing the fundamental parts of your profile that you can start to improve - your name and URL, description, profile photo, and ways to enhance your credibility and awesomeness through skills tests, endorsing, and recommendations. But the most important tip is to have fun while you develop a profile ...
S2E4 - Yikes! I feel like an imposter...
March 18, 2021 12:08 - 15 minutes - 18.4 MBEver felt like you’re fooling everyone in the room and one day everyone will figure out you’re a total phony?! This is commonly known as ‘imposter syndrome’ and *spoiler alert* it’s something that people experience at all stages of their career (and life)! This week we are diving headfirst into the deep, dark, uncomfortable depths of imposter syndrome and sharing the warning signs and practical tips for dealing with it. Here are some of the resources we’ve mentioned throughout this episo...
S2E3 - 3 tactical tips for SEO success
March 12, 2021 13:22 - 9 minutes - 11.3 MBDid you know 75% of searches never go past the first page of Google search results?! This week we are talking about the importance of Search Engine Optimisation and three things you can start doing immediately (yay!) to help improve your SEO strategy: Designing for your website visitors, not yourself Optimising Page Speed - you have 3 seconds to keep people on your site Treating Google as your homepage **Handy tool for testing your page speed: Think with Google - Test My Site D...
Women celebrating women - #ChooseToChallenge
March 03, 2021 11:15 - 12 minutes - 15.6 MBWith International Women’s Day 2021 just around the corner, we’re talking all things #ChooseToChallenge. We were fortunate enough to recently attend a Business Chicks event (in person, hooray!) and learn from the incredible former prime minister, and Australia’s first female PM, Julia Gillard. As a woman in leadership, Julia has certainly had her fair share of challenges but is choosing to call out bias and inequality. We walked away absolutely buzzing after this event and want to share ou...
S2E2 - Women celebrating women #ChooseToChallenge
March 03, 2021 11:15 - 12 minutes - 15.6 MBWith International Women’s Day 2021 just around the corner, we’re talking all things #ChooseToChallenge. We were fortunate enough to recently attend a Business Chicks event (in person, hooray!) and learn from the incredible former prime minister, and Australia’s first female PM, Julia Gillard. As a woman in leadership, Julia has certainly had her fair share of challenges but is choosing to call out bias and inequality. We walked away absolutely buzzing after this event and want to share ou...
S2E1 - Data privacy changes, Google threats and what on earth is Clubhouse? 2021 you’re hitting us hard…
February 23, 2021 13:26 - 13 minutes - 14.7 MBHello, there marketing mates! We’re excited to be back for a brand new season of podcasting goodness. We have plenty of exciting topics lined up for you in the coming weeks with a few new surprises. But to kick off S2, we’re discussing the whirlwind that has been the start of 2021… Apple has made big changes in the world of data privacy, Google is threatening to leave Australia, Instagram has rolled out a new professional dashboard, Facebook has changed how it’s using Likes …and Clubhouse ...
Data privacy changes, Google threats and what on earth is Clubhouse? 2021 you’re hitting us hard…
February 23, 2021 13:26 - 13 minutes - 14.7 MBHello, there marketing mates! We’re excited to be back for a brand new season of podcasting goodness. We have plenty of exciting topics lined up for you in the coming weeks with a few new surprises. But to kick off S2, we’re discussing the whirlwind that has been the start of 2021… Apple has made big changes in the world of data privacy, Google is threatening to leave Australia, Instagram has rolled out a new professional dashboard, Facebook has changed how it’s using Likes …and Clubhouse ...
S1E12 - Resource roundup: Christmas holiday edition
December 16, 2020 13:44 - 10 minutes - 12.5 MBThe Christmas break is just around the corner (wahooo!) and this week we are sharing the books and pods we’ll be diving into over the break. Liz’s Xmas books & pods: Women in Leadership by Julia Gillard, Ngozi Okonjo-Iweala Wish List by Melanie La'Brooy This Is Marketing by Seth Godin Your CEO Mentor Podcast - Episode 61: Learning to Say No Belle’s holiday hit list: Sapiens: A Brief History of Humankind by Yuval Noah Harari The Earth Locker Podcast Unlocking Us...
S1E12 - Resource roundup: Christmas edition 2020
December 16, 2020 13:44 - 10 minutes - 12.5 MBThe Christmas break is just around the corner (wahooo!) and this week we are sharing the books and pods we’ll be diving into over the break. Liz’s Xmas books & pods: Women in Leadership by Julia Gillard, Ngozi Okonjo-Iweala Wish List by Melanie La'Brooy This Is Marketing by Seth Godin Your CEO Mentor Podcast - Episode 61: Learning to Say No Belle’s holiday hit list: Sapiens: A Brief History of Humankind by Yuval Noah Harari The Earth Locker Podcast Unlocking Us...
Resource roundup: Christmas holiday edition
December 16, 2020 13:44 - 10 minutes - 12.5 MBThe Christmas break is just around the corner (wahooo!) and this week we are sharing the books and pods we’ll be diving into over the break. Liz’s Xmas books & pods: Women in Leadership by Julia Gillard, Ngozi Okonjo-Iweala Wish List by Melanie La'Brooy This Is Marketing by Seth Godin Your CEO Mentor Podcast - Episode 61: Learning to Say No Belle’s holiday hit list: Sapiens: A Brief History of Humankind by Yuval Noah Harari The Earth Locker Podcast Unlocking Us...
Resource roundup: Christmas holiday edition
December 16, 2020 13:44The Christmas break is just around the corner (wahooo!) and this week we are sharing the books and pods we’ll be diving into over the break. Liz’s Xmas books & pods: Women in Leadership by Julia Gillard, Ngozi Okonjo-Iweala Wish List by Melanie La'Brooy This Is Marketing by Seth Godin Your CEO Mentor Podcast - Episode 61: Learning to Say No Belle’s holiday hit list: Sapiens: A Brief History of Humankind by Yuval Noah Harari The Earth Locker Podcast Unlocking Us...
S1E11 - Real talk: How to negotiate a pay adjustment
December 03, 2020 08:41 - 10 minutes - 11.9 MBThis week we’re talking pay rises! Shoutout to the fabulous Women In Digital ladies for sharing your wisdom with us on how to negotiate pay…it’s always a bit of an awkward and stressful convo, no matter the stage of your career. Some of the key tips we discuss in this episode are… Knowing when is the right time to ask for a pay adjustment Making sure you’re having ongoing conversations and check-ins with your manager Negotiating other ways of being recognised We hope this is helpful ...
Real talk: How to negotiate a pay adjustment
December 03, 2020 08:41 - 10 minutes - 11.9 MBThis week we’re talking pay rises! Shoutout to the fabulous Women In Digital ladies for sharing your wisdom with us on how to negotiate pay…it’s always a bit of an awkward and stressful convo, no matter the stage of your career. Some of the key tips we discuss in this episode are… Knowing when is the right time to ask for a pay adjustment Making sure you’re having ongoing conversations and check-ins with your manager Negotiating other ways of being recognised We hope this is helpful ...
S1E10 - The 4 C’s of COVID
November 29, 2020 13:35 - 14 minutes - 16.8 MBConsumer behaviour and the marketing landscape have both changed A LOT since 2019! We recently came across some excellent research on how we should be preparing for 2021… In this episode we dive into the 4 C’s of COVID: Cleanliness Contactless Community Compassion Here’s the KFC case study we mentioned about how they’ve temporarily dropped their ‘finger licking’ slogan: https://bit.ly/3fOrVQc Well done KFC, great use of Cleanliness in your marketing messages! Have you heard of ...
The 4 C’s of COVID
November 29, 2020 13:35 - 14 minutes - 16.8 MBConsumer behaviour and the marketing landscape have both changed A LOT since 2019! We recently came across some excellent research on how we should be preparing for 2021… In this episode we dive into the 4 C’s of COVID: Cleanliness Contactless Community Compassion Here’s the KFC case study we mentioned about how they’ve temporarily dropped their ‘finger licking’ slogan: https://bit.ly/3fOrVQc Well done KFC, great use of Cleanliness in your marketing messages! Have you heard of ...
Part 2: Chats with our mentors
November 18, 2020 11:36 - 10 minutes - 12.8 MBIn Part 1 Liz shared advice she's been discussing with her mentor on managing busyness. This week Belle is sharing the 10 delegation tips she's been discussing recently with her mentor: 1. Delegate early 2. Select the right person 3. Communicate the rationale and benefit 4. Delegate the entire task to one person 5. Set clear goals and expectations 6. Delegate responsibility and authority 7. Provide support, guidance and instructions 8. Take personal interest in the progress...
S1E9 - Part 2: Chats with our mentors
November 18, 2020 11:36 - 10 minutes - 12.8 MBIn Part 1 Liz shared advice she's been discussing with her mentor on managing busyness. This week Belle is sharing the 10 delegation tips she's been discussing recently with her mentor: 1. Delegate early 2. Select the right person 3. Communicate the rationale and benefit 4. Delegate the entire task to one person 5. Set clear goals and expectations 6. Delegate responsibility and authority 7. Provide support, guidance and instructions 8. Take personal interest in the progress...
S1E8 - Part 1: Chats with our mentors
November 12, 2020 14:26 - 9 minutes - 11.5 MBWe know life can get pretty busy at times… Liz recently caught up with her mentor to discuss ways to manage busyness while also being available for team members - particularly when in a management position. Next week we will hear from Belle and what she’s been chatting with her mentor about.
Part 1: Chats with our mentors
November 12, 2020 14:26 - 9 minutes - 11.5 MBWe know life can get pretty busy at times… Liz recently caught up with her mentor to discuss ways to manage busyness while also being available for team members - particularly when in a management position. Next week we will hear from Belle and what she’s been chatting with her mentor about.
S1E7 - To-do or not to-do...tools and techniques for managing your workload
November 08, 2020 21:48 - 12 minutes - 15.4 MBWe can certainly relate to when your to-do feels like it’s constantly growing (not shrinking?!) and you can start to feel a little overwhelmed. There are so many time management tools and techniques out there, so it’s all about testing to see what works best for you. Liz is a ‘calendar-blocker’, whereas Belle loves lists and Monday boards. We’d love to hear what your time management techniques are or if you have any questions about this ep. You can email us: [email protected] ...
To-do or not to-do...tools and techniques for managing your workload
November 08, 2020 21:48 - 12 minutes - 15.4 MBWe can certainly relate to when your to-do feels like it’s constantly growing (not shrinking?!) and you can start to feel a little overwhelmed. There are so many time management tools and techniques out there, so it’s all about testing to see what works best for you. Liz is a ‘calendar-blocker’, whereas Belle loves lists and Monday boards. We’d love to hear what your time management techniques are or if you have any questions about this ep. You can email us: [email protected] ...
Personal branding: Tips to get you started
October 28, 2020 12:12 - 11 minutes - 13.7 MBEstablishing your online presence and professional tone of voice can feel a little overwhelming when starting out in your career. A good place to begin is by understanding your personal values and what brands you align with. We've included some links to a few free quizzes below to help you identify your values and the brand personalities that you're naturally drawn to. If you haven't already, start becoming active on LinkedIn and expanding your network. At the risk of sounding cliche, it ...
Personal branding: tips to get you started
October 28, 2020 12:12 - 11 minutes - 13.7 MBEstablishing your online presence and professional tone of voice can feel a little overwhelming when starting out in your career. A good place to begin is by understanding your personal values and what brands you align with. We've included some links to a few free quizzes below to help you identify your values and the brand personalities that you're naturally drawn to. If you haven't already, start becoming active on LinkedIn and expanding your network. At the risk of sounding cliche, it ...
S1E6 - Personal branding: Tips to get you started
October 28, 2020 12:12 - 11 minutes - 13.7 MBEstablishing your online presence and professional tone of voice can feel a little overwhelming when starting out in your career. A good place to begin is by understanding your personal values and what brands you align with. We've included some links to a few free quizzes below to help you identify your values and the brand personalities that you're naturally drawn to. If you haven't already, start becoming active on LinkedIn and expanding your network. At the risk of sounding cliche, it ...
Resource roundup: 8 emails and pods we're currently loving
October 22, 2020 12:07 - 9 minutes - 11.5 MBWe're both subscribed to a range of different emails, publications, blogs and podcasts that keep us in the know from a marketing and industry perspective. Here are 8 of our top resources that we'd recommend you check out: The Clikk The Harvard Business Review Later (Instagram blog) Kate Toon (SEO) HubSpot (blog) Marketing Magazine The Quicky (podcast) Marketing School (podcast) We'll be sharing some of our resource recommendations on a regular basis and would love to hear...
S1E5 - Resource roundup: 8 emails and pods we're currently loving
October 22, 2020 12:07 - 9 minutes - 11.5 MBWe're both subscribed to a range of different emails, publications, blogs and podcasts that keep us in the know from a marketing and industry perspective. Here are 8 of our top resources that we'd recommend you check out: The Clikk The Harvard Business Review Later (Instagram blog) Kate Toon (SEO) HubSpot (blog) Marketing Magazine The Quicky (podcast) Marketing School (podcast) We'll be sharing some of our resource recommendations on a regular basis and would love to hear...
S1E4 - Tips for holding your own in an important meeting
October 14, 2020 20:58 - 12 minutes - 14.3 MBWe’ve combined our top meeting tips for a kick ass meeting - which coincidentally happen to all start with P’s. Here are 6 things you can start putting into practice during your next important meeting: 1. Power dressing - wear what makes you feel confident! 2. Power moves - aka “the claw” hand* 3. Position yourself in the middle of the table & break the ‘them vs us’ meeting mentality 4. Preparation is key - do your LinkedIn stalking 5. Provide an agenda in advance 6. Pre-plan who...
Tips for holding your own in an important meeting
October 14, 2020 20:58 - 12 minutes - 14.3 MBWe’ve combined our top meeting tips for a kick ass meeting - which coincidentally happen to all start with P’s. Here are 6 things you can start putting into practice during your next important meeting: 1. Power dressing - wear what makes you feel confident! 2. Power moves - aka “the claw” hand* 3. Position yourself in the middle of the table & break the ‘them vs us’ meeting mentality 4. Preparation is key - do your LinkedIn stalking 5. Provide an agenda in advance 6. Pre-plan who...
Our tracking tool BFFs
October 07, 2020 11:22 - 12 minutes - 14.3 MBThe start of a new month only means one thing - it’s time to report on your marketing results. In this episode we each share our tracking tool BFFs when it comes to simplifying your reporting and informing your strategy for the next month. Here are the links to our two must have tracking tools: Google Campaign URL Builder - UTM tracking links Google Tag Manager - Your one stop shop for tracking codes. If you have any questions about reporting, or these tools, we'd love to hear fro...
S1E3 - Our tracking tool BFFs
October 07, 2020 11:22 - 12 minutes - 14.3 MBThe start of a new month only means one thing - it’s time to report on your marketing results. In this episode we each share our tracking tool BFFs when it comes to simplifying your reporting and informing your strategy for the next month. Here are the links to our two must have tracking tools: Google Campaign URL Builder - UTM tracking links Google Tag Manager - Your one stop shop for tracking codes. If you have any questions about reporting, or these tools, we'd love to hear fro...
Let's talk about the F word...Facebook
October 01, 2020 03:46 - 10 minutes - 12.6 MBThis week we have some exciting updates to share with you in the world of Facebook and community management. For those of you in Social Media marketing roles, the removal of the 20% text rule for Facebook ads is a bit of a game changer...is it a good or bad thing? Only time will tell. Mumbrella also recently announced their new comment moderation policy which got us thinking about how we should be reviewing and moderating comments and our social media policies. What do you think about ...
S1E2 - Let's talk about the F word...Facebook
October 01, 2020 03:46 - 10 minutes - 12.6 MBThis week we have some exciting updates to share with you in the world of Facebook and community management. For those of you in Social Media marketing roles, the removal of the 20% text rule for Facebook ads is a bit of a game changer...is it a good or bad thing? Only time will tell. Mumbrella also recently announced their new comment moderation policy which got us thinking about how we should be reviewing and moderating comments and our social media policies. What do you think about ...
Generalist vs Specialist - Our Marketing Journeys
September 23, 2020 12:56 - 12 minutes - 15.2 MBIn our first episode we take a trip down memory lane and discuss how we’ve ended up in our current roles - what we studied, where our specialist marketing skills have developed and how our current roles in leadership have continued to develop our T-shaped marketing skills. We also touch on why we’ve both gone down the generalist marketing route, as opposed to becoming specialists. … What’s a T-shaped marketing skill set? To join our community, you can follow us on Instagram: @you...
S1E1 - Generalist vs Specialist - Our Marketing Journeys
September 23, 2020 12:56 - 12 minutes - 15.2 MBIn our first episode we take a trip down memory lane and discuss how we’ve ended up in our current roles - what we studied, where our specialist marketing skills have developed and how our current roles in leadership have continued to develop our T-shaped marketing skills. We also touch on why we’ve both gone down the generalist marketing route, as opposed to becoming specialists. … What’s a T-shaped marketing skill set? To join our community, you can follow us on Instagram: @you...
Meet Your Marketing Mates
September 13, 2020 00:27 - 1 minute - 2.63 MBMeet Your Marketing Mates - Belle and Liz. Finding a mentor can be difficult, particularly early on in your marketing career. We want you to think of us as your marketing mentors, or mates. Every week we’ll be having a casual chat about life in marketing and leadership. Feel free to grab a coffee, or a wine, and settle in for a chat with your mates.
Pilot: Meet Your Marketing Mates
September 13, 2020 00:27 - 1 minute - 2.63 MBMeet Your Marketing Mates - Belle and Liz. Finding a mentor can be difficult, particularly early on in your marketing career. We want you to think of us as your marketing mentors, or mates. Every week we’ll be having a casual chat about life in marketing and leadership. Feel free to grab a coffee, or a wine, and settle in for a chat with your mates.