S2E7 - How to make WIIN-ing YouTube ads

Your Marketing Mates

English - April 10, 2021 06:35 - 13 minutes - 17.5 MB
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Previous Episode: S2E6 - Part 2: Optimising your LinkedIn profile

Next Episode: S2E8 - Resource roundup: Everything from finance and career growth to #relatable Instagram accounts

A lot of you have been asking us for advice on marketing tools and tips, particularly around YouTube and video advertising. You ask we listen mates!

We recently did a presentation at Orange Digital on YouTube advertising and in this episode, we’re breaking down our handy ‘WIIN’ framework for creating effective YouTube ads:

Woo them in the audition Identify your brand in a natural way Involve your audience with the different elements Next steps - what’s the CTA?

The Dior ads we mention in this episode are linked below. We encourage you to watch them using the WIIN framework as a reference.

Miss Dior ad v1 Miss Dior ad v2

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