Your Marketing Mates artwork

S1E10 - The 4 C’s of COVID

Your Marketing Mates

English - November 29, 2020 13:35 - 14 minutes - 16.8 MB
Marketing Business Careers marketingtips marketing marketingadvice mentor Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Part 2: Chats with our mentors
Next Episode: Real talk: How to negotiate a pay adjustment

Consumer behaviour and the marketing landscape have both changed A LOT since 2019! We recently came across some excellent research on how we should be preparing for 2021…

In this episode we dive into the 4 C’s of COVID:

Cleanliness Contactless Community Compassion

Here’s the KFC case study we mentioned about how they’ve temporarily dropped their ‘finger licking’ slogan: https://bit.ly/3fOrVQc

Well done KFC, great use of Cleanliness in your marketing messages!

Have you heard of the 4 C’s of COVID? Or have you come across other brands who are actively embracing this messaging? Please feel free to message us on LinkedIn or Instagram. We’d love to hear from you.