Generalist vs Specialist - Our Marketing Journeys

In our first episode we take a trip down memory lane and discuss how we’ve ended up in our current roles - what we studied, where our specialist marketing skills have developed and how our current roles in leadership have continued to develop our T-shaped marketing skills.

We also touch on why we’ve both gone down the generalist marketing route, as opposed to becoming specialists.

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What’s a T-shaped marketing skill set?

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