Unicorny
169 episodes - English - Latest episode: 4 days ago -Welcome to Unicorny, a podcast about the business and practice of marketing, how it creates value, who's doing it well, and how marketing helps businesses win the future.
Unicorny seeks to answer the question: how do I create value for my business?
We speak to CMOs, CEOs, CFOs, venture capitalists, private equity leads, consultants, influencers... anyone that can provide clues to finding and unlocking value.
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Podder - https://www.podderapp.com/privacy-policy
Chartable - https://chartable.com/privacy
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Episodes
19. Value Creation the Private Equity Way (Part 1)
September 12, 2023 04:00 - 27 minutes - 37.5 MBValue Creation the Private Equity Way Times are tough and marketers need to lead the way in creating value for their businesses because marketing is the value creation engine of any business. While others argue about the various merits of brand versus performance marketing (as though there are no other options), Unicorny’s editorial team looks at what lessons marketers can learn from the best value creators in the business world, the private equity houses. To do that, we interviewed strai...
Value Creation the Private Equity Way (Part 1)
September 12, 2023 04:00 - 27 minutes - 37.5 MBValue Creation the Private Equity Way Times are tough and marketers need to lead the way in creating value for their businesses because marketing is the value creation engine of any business. While others argue about the various merits of brand versus performance marketing (as though there are no other options), Unicorny’s editorial team looks at what lessons marketers can learn from the best value creators in the business world, the private equity houses. To do that, we interviewed strai...
Mission Impossible: Mastering the Regulatory Riddle
September 05, 2023 04:00 - 44 minutes - 60.6 MBJoin Simon Hildrey, Liontrust’s dynamic CMO and Jeff Watt as we tackle the branding conundrum in the demanding world of asset management. An ex-journalist, Simon speaks with amazing clarity and passion about how strategic and a distinctive brand identity has helped Liontrust win hearts and minds. To some, marketing in highly regulated industries in a compelling and value adding way seems like mission impossible. The regulation, legislation and intermediation inherent in the financial servic...
18. Mission Impossible: Mastering the Regulatory Riddle
September 05, 2023 04:00 - 44 minutes - 60.6 MBJoin Simon Hildrey, Liontrust’s dynamic CMO and Jeff Watt as we tackle the branding conundrum in the demanding world of asset management. An ex-journalist, Simon speaks with amazing clarity and passion about how strategic and a distinctive brand identity has helped Liontrust win hearts and minds. To some, marketing in highly regulated industries in a compelling and value adding way seems like mission impossible. The regulation, legislation and intermediation inherent in the financial servic...
How Partnerships help you Scale with Don Campbell
April 06, 2023 03:00 - 37 minutes - 51.1 MBEpisode Description This week, Dom is joined by Russ Powell, MD at Sharper B2B Marketing and Don Campbell, Head of Alliance and Partner Marketing a Endava to talk about using partnership and alliances to scale. The core of today's conversation is about how Endava is using partnerships and alliances to scale and win the future. If you operate in complex markets and you're struggling to gain traction or establish meaningful market share, this episode just might be the answer to you winning ...
17. How Partnerships help you Scale with Don Campbell
April 06, 2023 03:00 - 37 minutes - 51.1 MBEpisode Description This week, Dom is joined by Russ Powell, MD at Sharper B2B Marketing and Don Campbell, Head of Alliance and Partner Marketing a Endava to talk about using partnership and alliances to scale. The core of today's conversation is about how Endava is using partnerships and alliances to scale and win the future. If you operate in complex markets and you're struggling to gain traction or establish meaningful market share, this episode just might be the answer to you winning ...
16. Why is marketing being excluded? With Georgina Gilmore & Joel Harrison
March 30, 2023 03:00 - 35 minutes - 49.1 MBIn this episode, host Dom Hawes meets Joel Harrison, and Georgina Gilmore and they discuss the role of marketing in mergers and acquisitions. They highlight the importance of involving marketing early in the process, as marketing can add value from the very beginning, especially in understanding human behaviour and instincts. They also emphasize the importance of communication and alignment with employees and customers during mergers and acquisitions, as poor communication can lead to a lo...
Why is marketing being excluded? With Georgina Gilmore & Joel Harrison
March 30, 2023 03:00 - 35 minutes - 49.1 MBIn this episode, host Dom Hawes meets Joel Harrison, and Georgina Gilmore and they discuss the role of marketing in mergers and acquisitions. They highlight the importance of involving marketing early in the process, as marketing can add value from the very beginning, especially in understanding human behaviour and instincts. They also emphasize the importance of communication and alignment with employees and customers during mergers and acquisitions, as poor communication can lead to a lo...
Relaunch of a decade with Mark Evans
March 23, 2023 03:00 - 38 minutes - 52.3 MBEpisode Description This week on Unicorny, Dom is joined by co-host Ian Henderson to interview Mark Evans, ex-Managing Director of Marketing & Digital at Direct Line. Mark also co-hosts a top marketing podcast with Ritchie Mehta (links below). In the conversation, the team deep dive into the background behind the iconic Winston Wolf advertising campaign that revitalised Direct Line. Dom, Ian and Mark discuss transactional trust vs. relational trust when it comes to customer acquisition. M...
15. Relaunch of a decade with Mark Evans
March 23, 2023 03:00 - 38 minutes - 52.3 MBEpisode Description This week on Unicorny, Dom is joined by co-host Ian Henderson to interview Mark Evans, ex-Managing Director of Marketing & Digital at Direct Line. Mark also co-hosts a top marketing podcast with Ritchie Mehta (links below). In the conversation, the team deep dive into the background behind the iconic Winston Wolf advertising campaign that revitalised Direct Line. Dom, Ian and Mark discuss transactional trust vs. relational trust when it comes to customer acquisition. M...
CMO? You're Fired with Nick Eades
March 14, 2023 03:00 - 38 minutes - 52.8 MBEpisode Description This week on Unicorny, Dom is joined by co-host Shane Redding, owner of B2B Digital Marketing Consultancy Think Direct, to interview Nick Eades about how the role of Chief Revenue Officer (CRO) is beginning to challenge the work & value of the Chief Marketing Officer (CMO). In their chat, Nick tracks how the CRO has invaded the CMO’s space. The team discuss why companies need to refocus on existing customers, the three V’s of a sales pipeline (volume, velocity and value...
14. CMO? You're Fired with Nick Eades
March 14, 2023 03:00 - 38 minutes - 52.8 MBEpisode Description This week on Unicorny, Dom is joined by co-host Shane Redding, owner of B2B Digital Marketing Consultancy Think Direct, to interview Nick Eades about how the role of Chief Revenue Officer (CRO) is beginning to challenge the work & value of the Chief Marketing Officer (CMO). In their chat, Nick tracks how the CRO has invaded the CMO’s space. The team discuss why companies need to refocus on existing customers, the three V’s of a sales pipeline (volume, velocity and value...
Secrets to Scaling B2B Tech with John Watton
March 07, 2023 03:00 - 34 minutes - 47.2 MBEpisode description: This week on Unicorny, Dom is joined by co-host Adam Greener from Digital Radish, to interview John Watton, VP of marketing for VMware. Today’s big topic is how to scale a B2B tech business. In the conversation, John explains what you need to think about when building an integrated revenue generation engine and they discuss first and third party data as the feeder for your engine. The team also talks about the importance of place in marketing and what is happening in ...
12. Secrets to Scaling B2B Tech with John Watton
March 07, 2023 03:00 - 34 minutes - 47.2 MBEpisode description: This week on Unicorny, Dom is joined by co-host Adam Greener from Digital Radish, to interview John Watton, VP of marketing for VMware. Today’s big topic is how to scale a B2B tech business. In the conversation, John explains what you need to think about when building an integrated revenue generation engine and they discuss first and third party data as the feeder for your engine. The team also talks about the importance of place in marketing and what is happening in ...
11. Build a Growth Machine with Jordan Gillott & Lauren Berkemeyer
February 28, 2023 03:00 - 37 minutes - 51 MBEpisode description: This week on Unicorny, Dom is joined by co-host Samantha Losey, Managing Director of Unity, to interview Jordan Gillott, YuLife’s Head of Demand Generation, and Lauren Berkemeyer, YuLife’s Chief Marketing Officer. This episode details how to build a data driven growth machine. In the show, Jordan and Lauren go through how they designed their growth machine, how they use the model, the tech that supports it and the data it delivers to ensure relevance in their communica...
Build a Growth Machine with Jordan Gillott & Lauren Berkemeyer
February 28, 2023 03:00 - 37 minutes - 51 MBEpisode description: This week on Unicorny, Dom is joined by co-host Samantha Losey, Managing Director of Unity, to interview Jordan Gillott, YuLife’s Head of Demand Generation, and Lauren Berkemeyer, YuLife’s Chief Marketing Officer. This episode details how to build a data driven growth machine. In the show, Jordan and Lauren go through how they designed their growth machine, how they use the model, the tech that supports it and the data it delivers to ensure relevance in their communica...
10. Getting & Giving Value Through Thought Leadership with Nicky Davies
February 21, 2023 03:00 - 37 minutes - 51.1 MBEpisode description: This week on Unicorny, Dom is joined by co-host Sophy Norris, Group Client Development Director at Selbey Anderson to interview Nicky Davies. Nicky is Director of Marketing Programs and Operations for Protolabs - manufacturer source of rapid prototypes and on-demand production parts. In the show, Dom asks Nicky how thought leadership is evolving and why it’s important. The team dives into the nuts and bolts of one of Protolabs’ Aerospace campaigns: how it was conceived...
Getting & Giving Value Through Thought Leadership with Nicky Davies
February 21, 2023 03:00 - 37 minutes - 51.1 MBEpisode description: This week on Unicorny, Dom is joined by co-host Sophy Norris, Group Client Development Director at Selbey Anderson to interview Nicky Davies. Nicky is Director of Marketing Programs and Operations for Protolabs - manufacturer source of rapid prototypes and on-demand production parts. In the show, Dom asks Nicky how thought leadership is evolving and why it’s important. The team dives into the nuts and bolts of one of Protolabs’ Aerospace campaigns: how it was conceived...
9. The Challenges Of Scaling ABM with Neil Berry
February 14, 2023 02:00 - 36 minutes - 33.8 MBEpisode description: On today’s episode of Unicorny, Dom is joined by co-host Chris Willocks, Strategy Director for Digital Radish, to interview Neil Berry - former Global Head of Deal and Account Based Marketing for ATOS, about the difficulties of scaling account based marketing. In their conversation, the team ask Neil what enterprise’s biggest challenges are when scaling ABM and why failure is an important part of being a marketer. Neil explains why ATOS is changing its strategy to be m...
The Challenges Of Scaling ABM with Neil Berry
February 14, 2023 02:00 - 36 minutes - 33.8 MBEpisode description: On today’s episode of Unicorny, Dom is joined by co-host Chris Willocks, Strategy Director for Digital Radish, to interview Neil Berry - former Global Head of Deal and Account Based Marketing for ATOS, about the difficulties of scaling account based marketing. In their conversation, the team ask Neil what enterprise’s biggest challenges are when scaling ABM and why failure is an important part of being a marketer. Neil explains why ATOS is changing its strategy to be m...
Fuelling Growth Through Marketing Technology with Ruth Connor
February 07, 2023 02:00 - 42 minutes - 38.7 MBEpisode description: In today’s episode, Dom is joined by co-host Russ Powell, Managing Director of Sharper B2B Marketing, to interview an amazingly talented B2B marketer who excels at marketing technology and MOPs (among other things). When we recorded this podcast, Ruth was VP Marketing at business intelligence platform, Kalibrate. As we launch Ruth’s episode, we’re not privy to her next step, but we can say that whoever she works with is super lucky. In our conversation, Ruth explains w...
8. Fuelling Growth Through Marketing Technology with Ruth Connor
February 07, 2023 02:00 - 42 minutes - 38.7 MBEpisode description: In today’s episode, Dom is joined by co-host Russ Powell, Managing Director of Sharper B2B Marketing, to interview an amazingly talented B2B marketer who excels at marketing technology and MOPs (among other things). When we recorded this podcast, Ruth was VP Marketing at business intelligence platform, Kalibrate. As we launch Ruth’s episode, we’re not privy to her next step, but we can say that whoever she works with is super lucky. In our conversation, Ruth explains w...
Perfecting Value Propositions with Barbara Moreno
January 31, 2023 02:00 - 41 minutes - 38.4 MBEpisode description: On today episode of Unicorny, Dom is joined by co-host Adam Greener, Associate Director of Digital Radish, to interview - a global marketing leader from travel tech titan Amadeus - about strategy & value propositions. In the episode, Dom asks Barbara why your company needs a value proposition and what a great one looks like. Barbara also details what insight metrics they use when building their own value props. The team also seeks to end the age old debate between bran...
7. Perfecting Value Propositions with Barbara Moreno
January 31, 2023 02:00 - 41 minutes - 38.4 MBEpisode description: On today episode of Unicorny, Dom is joined by co-host Adam Greener, Associate Director of Digital Radish, to interview - a global marketing leader from travel tech titan Amadeus - about strategy & value propositions. In the episode, Dom asks Barbara why your company needs a value proposition and what a great one looks like. Barbara also details what insight metrics they use when building their own value props. The team also seeks to end the age old debate between bran...
6. How Social Media Is Driving Relationships with Duarte Garrido
January 24, 2023 02:00 - 41 minutes - 37.6 MBEpisode description: This week on the podcast, Dom is joined by co-host Sarah Nunneley, and guest Duarte Garrido - Standard Chartered Bank’s global head of social media - to explore how social media drives relationships. In their conversation, they discuss how modern marketing departments should be structured, Duarte explains why he thinks social media is changing the very nature of capitalism, the team analyse why Gen-Zer’s are buying values over products. About Selbey Anderson: Selbey ...
How Social Media Is Driving Relationships with Duarte Garrido
January 24, 2023 02:00 - 41 minutes - 37.6 MBEpisode description: This week on the podcast, Dom is joined by co-host Sarah Nunneley, and guest Duarte Garrido - Standard Chartered Bank’s global head of social media - to explore how social media drives relationships. In their conversation, they discuss how modern marketing departments should be structured, Duarte explains why he thinks social media is changing the very nature of capitalism, the team analyse why Gen-Zer’s are buying values over products. About Selbey Anderson: Selbey ...
Xmas Special: What Marketers Need To Think About This Christmas
December 21, 2022 13:00 - 18 minutes - 17 MB2022 was a weird year for many businesses. As Christmas approaches things have got tougher, so in the special episode, I meet with marketing supremos Shane Redding and Nick Eades to discuss where the business of marketing is today. This short podcast contains five thought, provoking ideas for marketers to think about over the Christmas break. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy Podder - https://www.podderapp.com/privacy-polic...
Ep 19: Balancing Utility and Magic
November 10, 2022 06:00 - 37 minutes - 34.1 MBAs marketers, how do we find a balance between utility and magic? Because it's not all one thing or the other. So, to find out, I figured I needed to speak to some experts. In this episode, I meet Yekemi Otaru, who's an expert in marketing strategy. She's got a lot of incredible insight when it comes to the importance of utility and why prioritising the needs of customers really had to take centre stage but first I spoke with Robert Senior. He is chair of Boys and Girls advertising in Dublin...
Ep 18: Going the Direct Route
November 08, 2022 09:35 - 37 minutes - 34.5 MBHow is the trend of direct to consumer commerce is going to affect not only how brands and companies sell, but also how they interact with one another? This episode features interviews with experts on the topic, Gerry Hopkinson, Daniel Ellis, Yekemi Otaru and your host, Dom Hawes. They discuss how direct to consumer commerce changes the role of retail, shifts the focus from product to experience, and makes it easier for customers to find what they're looking for without having to go through...
Ep 17: Breaking the cookie jar
October 27, 2022 05:00 - 34 minutes - 31.6 MBWeb 3.0 is coming. The advent of blockchain technology and token based economics is going to fundamentally redefine how users surf the Internet and how advertisers sell on the Internet. How do companies and brands ethically go about making the most out of cookies? With the onset of Web 30, what are they going to look like and feel like in the future? To answer these questions. I spoke to Steve Millman, who is the senior vice president of Global research and operations at Dynata. Steve ...
Ep 16: It's all about audio
October 20, 2022 05:00 - 28 minutes - 26.5 MBNearly 40% of people in the US listen and 25% of people in the UK are now regular podcast listeners. By the end of 2022, podcasting is projected to reach two billion in ad revenues. By 2024, that's going to double. Podcasting is popular among listeners and advertisers alike, but of course, there's more to audio than podcasting. In 2020, there were 4.2 billion digital voice assistant devices like Siri or Alexa being used and over 20 hours a week of live radio, is listened to by 89% of the U...
Ep 15: Everyone's on TV all the time
October 13, 2022 08:51 - 31 minutes - 28.8 MB80% of all content on the internet is video content. Hard to believe? Maybe, until you think that nowadays pretty much everyone has access to a high quality video camera, distribution platforms and mobile players. So, if everyone's got access to recorders, and everyone thinks they know how to use video, it's not surprising the video content is proliferating so fast. Brands simply have to begin taking video seriously and need to understand interactive video too. But what's that going to l...
Ep 14: Making sense of MOPs
October 06, 2022 05:00 - 27 minutes - 24.9 MBMarketing operations or MOPs has become a bit of an industry buzzword of late and if you don’t know exactly what MOPs is, this is the episode for you. MOPs matters because technology is going to be one of your biggest marketing budget line items in the future. Joined Vantage Clever’s Karla Wentworth and Salesforce Datorama specialist Francesca Goldsmid to talk marketing operations, marketing technology, data and automation.
Ep 13: Into Echo Chamber: Alex's Story
September 30, 2022 09:37 - 8 minutes - 8.12 MBWhile recording this season, we spoke to so many good people, and not all of them made it into the final cut. So we've made Bonus episodes to tell their stories. Alex runs a service business in London and last year, he tasted the venom of the echo chamber when one of his team sent a message out that offended a customer and a small storm erupted in the echo chamber. What interested us was that Alex chose not to go into full crisis management mode. In this episode he tells his story.
Ep 13: Into the Echo Chamber - social media for business
September 29, 2022 05:00 - 42 minutes - 39 MBSocial media can be a minefield for businesses which ignore it. But it can also be a great place to galvanise digital communities and a place of creativity. In this episode we explore the echo chamber. How should businesses perceive social and manage reputations on it?
Season 2 Marketing Trek Trailer
September 01, 2022 15:00 - 2 minutes - 1.92 MBSeason two is coming and it's driven by data. Over seven episodes we'll look at social, video, audio, cookies, DTC, MOPs, performance vs brand.
Marketing Trek Trailer
September 01, 2022 15:00 - 2 minutes - 2.88 MBSeason two is coming and it's driven by data. Over seven episodes we'll look at social, video, audio, cookies, DTC, MOPs, performance vs brand.
5. CRM & Finding Purpose with Premium Credit's Adam Morghem
July 19, 2022 04:00 - 1 hour - 56 MBHow can companies ensure they deliver an excellent experience that leaves customers delighted? Join Selbey Anderson’s Dom Hawes and BURN marketing’s David Rolfe as they meet Adam Morghem, Strategy, Marketing and Communications Director at Premium Credit, a Unicorny par-excellence. Today’s conversation covers a range of topics and goes into great detail about how to find your purpose as a company and how best to institute CRM. Tune in to learn: - All about the importance of a frictionle...
CRM & Finding Purpose with Premium Credit's Adam Morghem
July 19, 2022 04:00 - 1 hour - 56 MBHow can companies ensure they deliver an excellent experience that leaves customers delighted? Join Selbey Anderson’s Dom Hawes and BURN marketing’s David Rolfe as they meet Adam Morghem, Strategy, Marketing and Communications Director at Premium Credit, a Unicorny par-excellence. Today’s conversation covers a range of topics and goes into great detail about how to find your purpose as a company and how best to institute CRM. Tune in to learn: - All about the importance of a frictionle...
Thought Leadership & PPC With Protolabs' Peter Richards
July 12, 2022 04:00 - 51 minutes - 47.5 MBIn this episode, Peter Richards talks with openness about the challenges of a thought-leadership strategy, how to change direction "mid flight", how B2B businesses can use paid search and so much more. We touch on audience mapping, design engineering, procurement, and innovation, as well as the role of ABM, community management, organisation, and the webinars that facilitate it. Tuning in, you'll discover what purposeful communication looks like at Protolabs, within and beyond the company,...
4. Thought Leadership & PPC With Protolabs' Peter Richards
July 12, 2022 04:00 - 51 minutes - 47.5 MBIn this episode, Peter Richards talks with openness about the challenges of a thought-leadership strategy, how to change direction "mid flight", how B2B businesses can use paid search and so much more. We touch on audience mapping, design engineering, procurement, and innovation, as well as the role of ABM, community management, organisation, and the webinars that facilitate it. Tuning in, you'll discover what purposeful communication looks like at Protolabs, within and beyond the company,...
3. Making ABM Work With Fujitsu ABM Guru Andrea Clatworthy
July 05, 2022 04:00 - 40 minutes - 37.3 MBFujitsu's legendary ABM lead, Andrea Clatworthy, joins us to expand on her passion for ABM as a fundamental marketing strategy. Andrea extends the principles of ABM by incorporating personalised strategies and building personal relationships with clients. She drives the cohesion of the sales and marketing teams at Fujitsu, ensuring high performance and effectiveness. In this episode, we find out what ABM is, what makes a successful ABM strategy, the budget needed, and the advantages of a ...
Making ABM Work With Fujitsu ABM Guru Andrea Clatworthy
July 05, 2022 04:00 - 40 minutes - 37.3 MBFujitsu's legendary ABM lead, Andrea Clatworthy, joins us to expand on her passion for ABM as a fundamental marketing strategy. Andrea extends the principles of ABM by incorporating personalised strategies and building personal relationships with clients. She drives the cohesion of the sales and marketing teams at Fujitsu, ensuring high performance and effectiveness. In this episode, we find out what ABM is, what makes a successful ABM strategy, the budget needed, and the advantages of a ...
Smashing It In Scale Ups With Soldo's Devonne Spence
June 28, 2022 04:00 - 1 hour - 55.3 MBThis episode is jam-packed with truly insightful tips and observations. Wanna know how to smash scaling-up? Just press play. In Episode 2, Dom Hawes and Unity's Samantha Losey are joined by Soldo’s Head of PR and Social Media, Devonne Spence. And what a guest she is! Devonne drops eye-opening and thought-provoking takeaways like: why you should lean on your funders for PR; the importance of employer branding; and why being a “yes” person simply won’t do! We discover the importance of meas...
2. Smashing It In Scale Ups With Soldo's Devonne Spence
June 28, 2022 04:00 - 1 hour - 55.3 MBThis episode is jam-packed with truly insightful tips and observations. Wanna know how to smash scaling-up? Just press play. In Episode 2, Dom Hawes and Unity's Samantha Losey are joined by Soldo’s Head of PR and Social Media, Devonne Spence. And what a guest she is! Devonne drops eye-opening and thought-provoking takeaways like: why you should lean on your funders for PR; the importance of employer branding; and why being a “yes” person simply won’t do! We discover the importance of meas...
1. Scale-Up Marketing & Communications with OakNorth's Valentina Kristensen
June 21, 2022 04:00 - 45 minutes - 41.5 MBValentina tells the amazing growth story behind OakNorth and how, as communications lead, she's built an authentic and differentiating brand identity that communicates the rapidly expanding digital lender’s core values. Valentina Kristensen has worked directly with OakNorth’s co-founders, Rishi Khosla and Joel Perlman since June 2015 when the business launched. It's now a global multi-billion-dollar FinTech business so her insights come "straight from the unicorn's mouth". Valentina is Oak...
Scale-Up Marketing & Communications with OakNorth's Valentina Kristensen
June 21, 2022 04:00 - 45 minutes - 41.5 MBValentina tells the amazing growth story behind OakNorth and how, as communications lead, she's built an authentic and differentiating brand identity that communicates the rapidly expanding digital lender’s core values. Valentina Kristensen has worked directly with OakNorth’s co-founders, Rishi Khosla and Joel Perlman since June 2015 when the business launched. It's now a global multi-billion-dollar FinTech business so her insights come "straight from the unicorn's mouth". Valentina is Oak...
CSATs and NPS are Garbage. Discuss.
February 09, 2021 09:40 - 28 minutes - 39.3 MBThese days we’re all massively over-surveyed. We get why companies are obsessed with the happiness of their customers, but is sending another survey the best way of finding out? Marketing Trek has a major issue with CSATs and NPS scores – these being customer satisfaction surveys and Net Promoter Scores. We think that in most cases, they are a waste of time and where they are not, they’re not being properly implemented. But, we're open to persuasion, so we assembled a panel of experts to ...
Ep 12: CSATs and NPS are Garbage. Discuss.
February 09, 2021 09:40 - 28 minutes - 26.2 MBThese days we’re all massively over-surveyed. We get why companies are obsessed with the happiness of their customers, but is sending another survey the best way of finding out? Marketing Trek has a major issue with CSATs and NPS scores – these being customer satisfaction surveys and Net Promoter Scores. We think that in most cases, they are a waste of time and where they are not, they’re not being properly implemented. But, we're open to persuasion, so we assembled a panel of experts to...
Ep11: Wargaming for marketing agencies
August 24, 2020 06:00 - 18 minutes - 17.1 MBWhen the future is so uncertain, how do marketing agencies plan? Take a leaf out of the military's playbook and wargame, that's how. In this episode, Chris Paton from Quirk Solutions talks through how to use scenario planning and stress tests to model out different versions of the future.