Perfecting Value Propositions with Barbara Moreno

Episode description:

On today episode of Unicorny, Dom is joined by co-host Adam Greener, Associate Director of Digital Radish, to interview  - a global marketing leader from travel tech titan Amadeus - about strategy & value propositions. In the episode, Dom asks Barbara why your company needs a value proposition and what a great one looks like. Barbara also details what insight metrics they use when building their own value props. The team also seeks to end the age old debate between brand and performance marketing.

About Selbey Anderson:

Selbey Anderson is one of the UK’s fastest growing  marketing groups.  Its agencies operate globally to help businesses in complex markets win the future.  With deep sector expertise in financial services, tech, pharma, biotech and industry, Selbey Anderson's clients are united by the complexity of marketing in regulated, heavily legislated or intermediated markets.

About the host:

Dominic Hawes is CEO of Selbey Anderson. He's been in the marketing business for over 25 years having started his professional career after six years in the British Army. He spent his early career in agency before moving in-house and into general management. 

About the guest:

Barbara Moreno specialises in translating complex technology into strong value propositions and profitable marketing campaigns: from vision all the way to tangible marketing deliverables that produce strong results. Barbara is a strategic thinker with more than 20 years in marketing.  Having lived in Toronto, Madrid and Doha, she now lives in London, where she leads the product marketing team of a strategic business line which is transforming how travel is being sold enhancing the retailing experience.

Resources:

https://selbeyanderson.com/

https://amadeus.com/en

https://digitalradish.co.uk/

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