Getting & Giving Value Through Thought Leadership with Nicky Davies
Unicorny
English - February 21, 2023 03:00 - 37 minutes - 51.1 MBMarketing Business business marketing audio branding social media m&a video marketing agency marketing strategy in house Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Episode description:
This week on Unicorny, Dom is joined by co-host Sophy Norris, Group Client Development Director at Selbey Anderson to interview Nicky Davies. Nicky is Director of Marketing Programs and Operations for Protolabs - manufacturer source of rapid prototypes and on-demand production parts.
In the show, Dom asks Nicky how thought leadership is evolving and why it’s important. The team dives into the nuts and bolts of one of Protolabs’ Aerospace campaigns: how it was conceived, how they executed the campaign, when they expected a return on their investment, and what they actually got. Dom, Sophy and Nicky also discuss the value of repurposing content and how to optimise it.
About Selbey Anderson:
Selbey Anderson is one of the UK’s fastest growing marketing groups. Its agencies operate globally to help businesses in complex markets win the future. With deep sector expertise in financial services, tech, pharma, biotech and industry, Selbey Anderson's clients are united by the complexity of marketing in regulated, heavily legislated or intermediated markets.
About the host:
Dominic Hawes is CEO of Selbey Anderson. He's been in the marketing business for over 25 years having started his professional career after six years in the British Army. He spent his early career in agency before moving in-house and into general management.
About the guest:
Nicky Davies is Director of Marketing Programs and Operations for Protolabs - the world’s fastest digital manufacturing source for rapid prototypes and on-demand production parts. Nicky Davies has nearly two decades experience within marketing. Previously Nicky worked as a Marketing Executive for Alcoa Fastening Systems and, for 8 years, worked as a Marketing Manager for Sysbal before joining Protolabs in 2015.
Resources:
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