11. Build a Growth Machine with Jordan Gillott & Lauren Berkemeyer

Unicorny

English - February 28, 2023 03:00 - 37 minutes - 51 MB
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Previous Episode: 10. Getting & Giving Value Through Thought Leadership with Nicky Davies

Next Episode: 12. Secrets to Scaling B2B Tech with John Watton

Episode description:

This week on Unicorny, Dom is joined by co-host Samantha Losey, Managing Director of Unity, to interview Jordan Gillott, YuLife’s Head of Demand Generation, and Lauren Berkemeyer, YuLife’s Chief Marketing Officer. This episode details how to build a data driven growth machine.

In the show, Jordan and Lauren go through how they designed their growth machine, how they use the model, the tech that supports it and the data it delivers to ensure relevance in their communication.

The team also discusses the double-edged sword of tracking and today’s guests explain why being agile is important if you want to thrive in the coming 12 months.

About Selbey Anderson:

Selbey Anderson is one of the UK’s fastest growing marketing groups. Its agencies operate globally to help businesses in complex markets win the future. With deep sector expertise in financial services, tech, pharma, biotech and industry, Selbey Anderson's clients are united by the complexity of marketing in regulated, heavily legislated or intermediated markets.

About the host:

Dominic Hawes is CEO of Selbey Anderson. He's been in the marketing business for over 25 years having started his professional career after six years in the British Army. He spent his early career in agency before moving in-house and into general management.

About the guests:

Jordan Gillott is Head of Demand Generation for YuLife. Previously Jordan worked as Senior Manager of Global Marketing for LifeWorks Wellbeing Solutions and also worked as a Marketing Manager for Capita

Lauren Berkemeyer is Chief Marketing Officer for YuLife. Previously Lauren was Vice President of Marketing for LifeWorks and was Commercial Marketing Director for Future PLC.

Resources:

YuLife's Growth Machine graphic

https://selbeyanderson.com/

https://www.hellounity.com/

https://yulife.com/

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Podder - https://www.podderapp.com/privacy-policy
Chartable - https://chartable.com/privacy