Ep 14: Making sense of MOPs
Unicorny
English - October 06, 2022 05:00 - 27 minutes - 24.9 MBMarketing Business business marketing audio branding social media m&a video marketing agency marketing strategy in house Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Ep 13: Into Echo Chamber: Alex's Story
Next Episode: Ep 15: Everyone's on TV all the time
Marketing operations or MOPs has become a bit of an industry buzzword of late and if you don’t know exactly what MOPs is, this is the episode for you. MOPs matters because technology is going to be one of your biggest marketing budget line items in the future.
Joined Vantage Clever’s Karla Wentworth and Salesforce Datorama specialist Francesca Goldsmid to talk marketing operations, marketing technology, data and automation.